LE RÔLE SOCIÉTAL DU MARKETING

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Livre Blanc - Novembre 2015
LE RÔLE SOCIÉTAL
DU MARKETING
afm

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Avant-propos
Contribution sociétale du marketing : de l’utopie à l’action
François Laurent, co-Président, Adetem
Pierre Volle, Président, Afm
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Le marketing : quelle contribution au bien commun ?%
Amina Béji-Bécheur
Université Paris Est, Institut de recherche en gestion
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