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LA# PROXIMITÉ# PERÇUE# ENVERS# UN# PRODUIT# ALIMENTAIRE#:# UN# ANTÉCEDENT# DE#
L’ACCEPTABILITÉ# DES# INNOVATIONS# ALIMENTAIRES# VIA# LA# CONFIANCE# INITIALE#:# UNE#
APPLICATION#AU#CAS#DES#CALISSONS.#
#
Stéphane#LEBATTO#
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*+,-,./"012+3"
4&567()5895:(&&$;$)<'<4=)()&548>'"
#
Jean-Marc#FERRANDI#
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*+,-,./"012+3"
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LA#PROXIMITÉ#PERÇUE#ENVERS#UN#PRODUIT#ALIMENTAIRE#:#UN#ANTÉCEDENT#DE#
L’ACCEPTABILITÉ#DES#INNOVATIONS#ALIMENTAIRES#VIA#LA#CONFIANCE#INITIALE#:#UNE#
APPLICATION#AU#CAS#DES#CALISSONS.#
#
Résumé"P#0Q$:L5%&<>"A5"%5&&5"'5%75'%75"54&"AQ(66'C75)A5'"9("6'$K<M<&C"65'R@5"6('"954"M()=
S5@'4"5)T5'4"954"6'$A@<&4"(9<M5)&(<'54"U@Q<94"%$)4$MM5)&8"#()4"%5":@&/")$@4"(T$)4"%$)4&'@<&"
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()&C%CA5)&"A5"9Q(%%56&(:<9<&C"T<("9("%$)><()%5"<)<&<(95"A54"%$)4$MM(&5@'48#
Mots-clés#:"6'$K<M<&C"65'R@5/"%$)><()%5"<)<&<(95/"(%%56&(:<9<&C/"6'$A@<&"(9<M5)&(<'5"
#
THE#PERCEIVED#PROXIMITY#TOWARD#A#FOOD#PRODUCT:#A#FAVOURABLE#FACTOR#FOR#
NEW#FOOD#PRODUCT#ACCEPTABILITY#THROUGH#OR#WITHOUT#INITIAL#TRUST:#AN#
APPLICATION#TO#CALISSON#
#
Abstract:#W75"(<M"$>"&7<4"'545('%7"<4"&$"S'(46"&75"65'%5<T5A"6'$K<M<&X"&$Y('A">$$A"6'$A@%&"
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:<9<&X"&7'$@S7"<)<&<(9"%$)4@M5'4"&'@4&8"
Keywords:"65'%5<T5A"6'$K<M<&X/"<)<&<(9"&'@4&/"(%%56&(:<9<&X/">$$A"6'$A@%&8"

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