E- commerce vs. Immobilier physique

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« La France de 2035 et son Immobilier »
E- commerce vs. Immobilier physique :
Quel parc commercial 3.5 ?
Alice RASO- Marie LOHLEIT- Yann JEGOU- Jonathan MANAUT
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1.!Que&recherche&le&consommateur&à&travers&l’utilisation&des&nouvelles&
technologies&?&.........................................................................................................................&5!
2.!Les&nouveaux&outils&du&Web&......................................................................................&6!
3.!L’ascension&du&e@commerce&et&du&m@commerce&:&les&chiffres&.....................&8!
4.!Evolution&démographie&et&avènement&du&e@commerce&.............................&10!
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1.!Le&commerce&transfrontalier&................................................................................&13!
2.!La&logistique&du&dernier&kilomètre&.....................................................................&14!
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1.!Le&webrooming,&une&opportunité&à&saisir&........................................................&17!
2.!L’hyper@connexion&du&commerce,&un&serveur&plutôt&qu’une&caisse&
enregistreuse&.......................................................................................................................&18!
3.!Une&nouvelle&façon&de&concevoir&le&commerce&qui&aura&des&
conséquences&immobilières&insoupçonnées&...........................................................&21!
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1.!Le&marketing&expérientiel&.......................................................................................&25!
2.!L’&«&experience/brand&store&»&................................................................................&26!
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3.!Le&Pop@up&store&............................................................................................................&29!

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9!
I. Le!e$commerce!et!les!nouvelles!technologies,!quand!la!fibre!est!
plus!forte!que!la!pierre!
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A. L’avènement! du! e$commerce!:! les! araignées! du! web! tissent! leurs!
toiles!
1. Que! recherche! le! consommateur! à! travers! l’utilisation! des! nouvelles!
technologies!?!
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"!CREDOC,& les& internautes& deviennent& maître& de& leur& consommation,& conférence& de& presse& du& 28&
Mai&2009,&F.&Léhudé&!
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Utilisation
du e-
commerce
Rapidité
Prix bas
Comparaison
facile
Choix vaste
Conseils, avis