4P(par J.Mc Carthy)

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Marketing&=&
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Le"Marketing"détermine"les"attentes"d’un"marché"et"lui"
propose"4P":"
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Cycle":""
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EM":"Etude"de"marché"
R&D":"Recherche"et"développement""
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Différences"entre"politique"commerciales"et"politique"
marketing":"
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Politiques"
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Moyens"
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Commerciale"
Le"
produit"
La"force"
de"vente"
Maximiser"les"
ventes"(Chiffre"
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Marketing"
Le"
marché"
Les"4P"
-Maximiser"la"
satisfaction"des"
consommateurs"
-Elargissement"
de"la"part"du"
marché"
-Accroissement"
de"la"rentabilité"
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Les"critiques"du"marketing"
Se"cacher"derrière"la"satisfaction"è"profit"
Exploite"la"notion"du"bonheur"
Exploite"la"notion"du"rêve"
Crée"des"besoins"artificiels"
Pousse"les"gens"à"acheter"(même"si"pas"de"besoin"+"pas"de"revenu)"
Publicité"mensongère""

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Etapes"de"la"démarche"marketing":""
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R":"Recherche"et"étude"de"marché""
SCP":"Segmentation"/"Ciblage"/"Positionnement"
MM":"Marketing"mix"
MO":"Mise"en"œuvre""
C":"Contrôle"
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Création"et"évolution"du"marketing":""
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Champs"d’application"du"marketing":""
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Statistiques&&
-Mathématiques&
-Démographie&
-Psychologie&
-Histoire&
-Sociologie&
-Bancaire&
-Immobilier&
-TIC&
-Information&
-Enseignement&
-Tourisme&

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Marketing&
Politiciens&
Candidat&
VOTE&DES&CITOYENS&