Nike "Power Lines - DeussenKommunikation

DeussenKommunikation
Beratung. Konzept. Text. Design.
!"#$%&'()$*%+",$-%
./$,01*2*3-$,045(,%6%./$,78%2*$-$,045(,%6%'*9-$,045(,%:;4/$,7$%%
<1,"7=%>%?@AB?CD%
DeussenKommunikation
Beratung. Konzept. Text. Design.

DeussenKommunikation
Beratung. Konzept. Text. Design.
DeussenKommunikation
Beratung. Konzept. Text. Design.
EF"$%+"$G$%H1I%F$04"J%1,:%:$*%K"JJ$%H1*%
'$*L$#5(,%-",:%:4-%M1,:4I$,0%1,-$*$*%
03/J"7=$,%N*$45O4*G$"0AP%%%
E.%J(O$%(L%:$04"J-%4,:%0=$%:$-"*$%L(*%2$*L$75(,%
L(*I%0=$%G4-"-%(L%(1*%:4"J8%7*$45O$%)(*#AP%%%
E+;4I(1*%:1%:904"J%$0%J4%*$7=$*7=$%:$%2$*L$75(,%
-(,0%J4%G4-$%:$%,(0*$%0*4O4"J%7*945L%Q1(5:"$,AP%%%

DeussenKommunikation
Beratung. Konzept. Text. Design.
5
Agenturprofil I Agency profile I Profil de l‘agence
%
%
!"#
#
$%&'()*(+,- %%
6,=4G$*/$LR=*0$S%1,4G=3,/"/$%./$,01*%LR*%
N(II1,"#45(,%%
.*/01-# % %%
T$*401,/S%N(,H$25(,S%U$V0%1,:%F$-"/,%LR*%:"$%F"-H"2J",$,%
<4*#$5,/S%K$*G1,/%1,:%'1GJ"7%W$J45(,-%
2*3'45&'6/4)7-#%
T"J:1,/%X%N1J01*S%+"L$-08J$S%Y$*J4/$%1,:%<$:"$,%%
8,&9:31:7:&*)'%-# %%
M1,:"$*0$-%N,()>=()%:$*%Y$*J4/->S%<$:"$,>%%1,:%
T"J:1,/-G*4,7=$%
;*<'=)'%-# %%%
B??Z%:1*7=%T*"/"[$%F$1--$,S%$=$I4J"/$%K$*G$J$"0$*",%%
\1G$*0%T1*:4%<$:"4S%N1J01*)"--$,-7=4]J$*",%<A.AS%
^(1*,4J"-5,%
8(3'=/*(&-# #%%
<R,7=$,%1,:%-$"0%B?CZ%\4IG1*/%
"*635*)'%- # ##
_%D??%N*$45O2*(`$#0$%%
>:(3*?&:(&*-# %%
a%N*$45O$%
"@#
#
$%&'4+#(+,&- %%
b),$*>I4,4/$:%",:$2$,:$,0%7(II1,"745(,-%4/$,78%
.*/01&-# %%%
c(,-1J5,/S%7(,7$20%:$O$J(2I$,0S%0$V0%4,:%:$-"/,%L(*%
0=$%4*$4-%<4*#$5,/S%.:O$*5-",/%1,:%'1GJ"7%W$J45(,-%
2*3'45&7-#%
d:1745(,%X%c1J01*$S%+"L$-08J$S%'1GJ"-=",/%4,:%<$:"4%%
8,&4:31:93A/'-## %%
6,>:$20=%#,()J$:/$%(L%0=$%'1GJ"-=",/%S%<$:"4%4,:%
d:1745(,%-$70(*-%
B/)'=&=-#%%
6,%B??Z%G8%T*"/"[$%F$1--$,S%L(*I$*%F"*$70(*%(L%
.:O$*5-",/%40%\1G$*0%T1*:4%<$:"4S%^(1*,4J"-0S%<A.A%
c1J01*4J%e7"$,7$-%%
CD4&7-# #%%
<R,7=$,%4,:S%-",7$%B?CZS%\4IG1*/%
"E,&*:&'4&- %%
bO$*%D??%7*$45O$%2*(`$70-%%
"F,1/+&&7-# % %%
a%7*$45O$%-04f%
BG#
#
H+,&#=I3%&'4&#- % %%
./$,7$%:$%7(II1,"745(,%",:92$,:4,0$%%
.*/01#-# #% %%
c(,-$"JS%7(,7$25(,S%0$V0$%$0%/*42="-I$%:4,-%J$-%
:(I4",$-%:1%I4*#$5,/S%:$%J4%21GJ"7"09%$0%:$-%*$J45(,-%
21GJ"Q1$-%%
8&4(&)*7#-# #%%%
d:1745(,%X%71J01*$S%J"L$-08J$S%I4"-(,-%:;9:"5(,-%$0%
I9:"4-%%
8,J4:31:73A/'#-# % %%
c(,,4"--4,7$%422*(L(,:"$%:$-%-$70$1*-%:$%J;9:"5(,S%:$-%
I9:"4-%$0%:$%J;9:1745(,%
K*J3A/'#-# #%%%
d,%B??Z%24*%T*"/"[$%F$1--$,S%4,7"$,,$%:"*$70*"7$%:$%J4%
21GJ"7"09%7=$H%\1G$*0%T1*:4%<$:"4S%`(1*,4J"-0$%$0%
$V2$*0$%$,%-7"$,7$-%:$%J4%71J01*$%
8:L%&7#-# %% %%
<1,"7=%$0S%:$21"-%B?CZS%\4IG(1*/%%
"E,J*:&'4&#- %%%%
'J1-%:$%D??%2*(`$0-%%
K/113?/*3(&)*7#-# % %%
a%7*945L-%

DeussenKommunikation
Beratung. Konzept. Text. Design.
Leistungsspektrum I Scope of services I Gamme de prestations
%
%
g,0$*,$=I$,-#(II1,"#45(,%
NJ4--"-7=$%'*$--$4*G$"0%
'1GJ"7%W$J45(,-%
K$*GJ"7=$%U$V0$%
W$:4#5(,%2*",0h:"/"04J%
N(**$#0(*40%
+$#0(*40%
e(7"4J%<$:"4%
<4*#$,$,0)"7#J1,/%
!4I$,-i,:1,/%
cJ4"I$,0)"7#J1,/%
c(*2(*40$%F$-"/,%
<4*#$5,/#(,H$20$%
N(II1,"#45(,-#(,H$20$%
e0*40$/"$%K(*#-=(2%
<4*#$,4,4J8-$%
K$[G$)$*G-4,4J8-$%
j"$J/*122$,:$i,"5(,%
<4*#$,2(-"5(,"$*1,/%%
N(II1,"#45(,--0*40$/"$%
N(II1,"#45(,-I"V%
F$-"/,$,0)"7#J1,/%
+(/(#(,H$20%
k$-7=3]-41--04[1,/%
.,H$"/$,#4I24,$,%
'*",0I40$*"4J"$,%
K$G41]*"[$%
T4,,$*%
!$)-J$[$*%
2&*3()'%#
K/'7)1A'%##
K/'7&:1#
M/'9&,(#
K/'4&,(##
H&E(##
GJ=34A/'#
!&7:%'#
;*3,5:7F&#
e0*40$/8%K(*#-=(2-%
T*4,:%.,4J8-"-%
c(I2$55(,%.,4J8-"-%
F$i,"5(,%(L%U4*/$0%/*(12-%%
T*4,:%'(-"5(,",/%%
c(II1,"745(,%-0*40$/"$-%
c(II1,"745(,%<"V%
T*4,:%F$O$J(2I$,0%
!4I$%M",:",/%
cJ4"I%F$O$J(2I$,0%
c(*2(*40$%F$-"/,%
<4*#$5,/%c(,7$20-%
c(II1,"745(,-%c(,7$20-%%
c(*2(*40$%7(II1,"745(,-%
cJ4--"74J%2*$--)(*#%
'1GJ"7%W$J45(,-%
.:O$*5-",/%U$V0-%
d:"0(*-%'*",0hF"/"04J%
'*((L>*$4:",/%
c(28>d:"5,/%
e(7"4J%<$:"4%
F$-"/,%F$O$J(2I$,0%%
+(/(%c(,7$20-%
bl7$%F$-"/,%
.:O$*5-",/%c4I24"/,-%
'*",0$:%<40$*"4J-%
b,J",$%c4I24"/,-%
T4,,$*-%
!$)-J$[$*%
.0$J"$*%:$%-0*409/"$%
.,4J8-$%I4*#$5,/%
.,4J8-$%:$%J4%7(,71**$,7$%
F9i,"5(,%:$-%/*(12$-%7"GJ$-%
'(-"5(,,$I$,0%:$%I4*Q1$%
e0*409/"$%:$%7(II1,"745(,%
b15J-%:$%7(II1,"745(,%%
F9O$J(22$I$,0%:$%I4*Q1$%
W$7=$*7=$%:$%,(I-%
F9O$J(22$I$,0%:$%-J(/4,%
6:$,509%/*42="Q1$%
c(,7$20-%<4*#$5,/%
c(,7$20-%:$%7(II1,"745(,%
c(II1,"745(,%:m$,0*$2*"-$%%
W$J45(,-%2*$--$%
W$J45(,-%21GJ"Q1$-%
U$V0$-%2*(I(5(,,$J-%%
W9:475(,%2(1*%'*",0h:"/"04J%
c(**$75(,%
W$J$701*$%
<9:"4-%-(7"41V%
c(,7$25(,%/*42="Q1$%
c(,7$25(,%:$%J(/(%%
<409*"$J-%:m$,0*$2*"-$%
c4I24/,$-%:$%21GJ"7"09%
e122(*0-%"I2*"I9-%
b15J-%,1I9*"Q1$-%
T4,,"n*$%
!$)-J$[$*%
!"# "@# BG#

DeussenKommunikation
Beratung. Konzept. Text. Design.
5
Ihre Vorteile I Your Advantages I Vos avantages
%
%
#
#
! +4,/`3=*"/$%d*L4=*1,/%"I%'*(`$#0I4,4/$I$,0%
O(,%N(II1,"#45(,-41L/4G$,A%
! M1,:"$*0$%T*4,7=$,$*L4=*1,/%1,:%Y$*,$0H1,/%",%
:$*%Y$*J4/->%1,:%<$:"$,G*4,7=$A%
! M1JJ>e$*O"7$>+$"-01,/$,%LR*%:"$%F"-H"2J",$,%
<4*#$5,/S%'W%1,:%dO$,0A%
! F"$,-0J$"-01,/-(*"$,5$*1,/%1,:%O$*-"$*0$I%
T1-",$-->Y$*-03,:,"-A%
! k4,H=$"0J"7=$%F$,#$%1,:%1IL4,/*$"7=$I%
M47=)"--$,A%
! <10%LR*%,$1$%6:$$,%1,:%1,#(,O$,5(,$JJ$,%
+o-1,/-4,-30H$,A%
#
#
%
! <4,8%8$4*-%(L%$V2$*"$,7$%",%0=$%'*(`$70%
<4,4/$I$,0%(L%7(II1,"745(,%L1,75(,-A%
! 6,>:$20=%G*4,7=%$V2$*"$,7$%4,:%$V0$,-"O$%
,$0)(*#-%",%0=$%'1GJ"-=",/%4,:%<$:"4%-$70(*-A%
! M1JJ%-$*O"7$%2*(O"-"(,%L(*%<4*#$5,/S%'W%4,:%dO$,0%
<4,4/$I$,0A%
! e$*O"7$%(*"$,045(,%4,:%$V0$,-"O$%G1-",$--%
#,()J$:/$A%
! 6,0$/*40$:%422*(47=%4,:%7(I2*$=$,-"O$%
-2$7"4J"-0%#,()J$:/$A%
! c(1*4/$%0(%2*(I(0$%,$)%":$4-%4,:%
1,7(,O$,5(,4J%-(J15(,-A%
#
#
! dV29*"$,7$%L(,:9$%$,%/$-5(,%:$%2*(`$0-%:4,-%J$%
:(I4",$%:$%J4%7(II1,"745(,A%
! e(J":$%7(,,4"--4,7$%e(J":$%7(,,4"--4,7$-%$0%
*9-$41%:4,-%J$%-$70$1*%:$%Jm9:"5(,%$0%:$-%I9:"4-A%%
! '*$-045(,-%/J(G4J$-%:4,-%J$-%:(I4",$-%:1%
I4*#$5,/S%:$-%*$J45(,-%21GJ"Q1$-%$0%:$%
Jm9O9,$I$,5$J%
! e$,-%:1%-$*O"7$%$0%7(I29=$,-"(,%:1%I(:$%:$%
L(,75(,,$I$,0%:$-%$,0*$2*"-$-A%%
! .22*(7=$%/J(G4J$%$0%$V2$*5-$%422*(L(,:"$%
! c(1*4/$%2(1*%:$%,(1O$JJ$-%":9$-%$0%:$-%-(J15(,-%
41:47"$1-$-A%%
!"# "@# BG#