Groupe Sup de Co La Rochelle La Rochelle

Groupe Sup de Co La Rochelle
La Rochelle Business School
Course Offer for 2015-2016 Exchange Students
Bachelor in Tourism Management (BMT) Programme
Please, note that this document may be subject to changes
BMT 1st Year - ENGLISH TRACK
COURSE TITLE
TEACHING LANGUAGE
HOURS
ECTS
FALL
Fundamental Marketing and Sales Techniques
English
24
4
Accounting Fundamentals
English
24
4
Project Management seminar
English
10
4
Principles of Business
English
24
4
Tourism and its Organisation
English
24
4
Customer Service Skills
English
24
4
French Language (Beginner, intermediate,
advanced)
French
13
2
Tourism and French Gastronomy
English
24
5
TOTAL
167
31
SPRING
Geo-politics in Tourism
English
24
Consumer Behaviour in Tourism
English
24
Service Marketing in Tourism
English
24
Introduction to Financial Analysis
English
24
Economics of Tourism
English
24
Fundamentals of Human Resources Mgt.
English
24
French Language (Beginner, intermediate,
advanced)
French
13
Coastal Tourism
English
24
TOTAL
181
31
TOTAL FOR THE YEAR
348
62
1/8

Groupe Sup de Co La Rochelle
La Rochelle Business School
BMT 1st Year - FRENCH TRACK
COURSE TITLE
TEACHING LANGUAGE
HOURS
ECTS
FALL
Marketing fondamental et Technique de vente
French
24
4
Customer Service Skills
English
24
4
Fondamentaux de comptabilité
French
24
4
Introduction au management de projet
French
10
4
Economie d'entreprise
French
24
4
Organisation et acteurs du Tourisme
French
24
4
French language (Beginner, intermediate, advanced)
French
13
2
Tourism and French Gastronomy
English
24
5
TOTAL
167
31
SPRING
Géopolitique du Tourisme
French
24
4
Service Marketing in Tourism
English
24
4
Comportement du consommateur touristique
French
24
4
Introduction à l'analyse financière
French
24
4
Economie du Tourisme
French
24
4
Fondamentaux des Ressources Humaines
French
24
4
French Language (Beginner, intermediate,
advanced)
French
13
2
Coastal Tourism
English
24
5
TOTAL
181
31
TOTAL FOR THE YEAR
348
62
2/8

Groupe Sup de Co La Rochelle
La Rochelle Business School
BMT 2nd Year - ENGLISH TRACK
COURSE TITLE
TEACHING LANGUAGE
HOURS
ECTS
SPRING
Introduction to Travel Industry*
English
24
4
Introduction to Hospitality*
English
24
4
Introduction aux industries des loisirs et
du sport*
French
24
4
Fundamental Management Control
English
24
4
Operational Marketing of Tourism
package:
1. English-speaking Zone
2. The Arab World/Middle East
3. Asia
4. Hispanic Countries (Taught in
Spanish)
English
24
4
Marketing Communications in Tourism
English & Spanish
according to the chosen
option
24
4
Tourism Law
English
24
4
French language (beginner, intermediate,
advanced)
English
24
4
Incoming course
French
13
2
TOTAL
229
31
*Merci de choisir une option parmi ces trois cours / Please choose 1 option among those 3.
3/8

Groupe Sup de Co La Rochelle
La Rochelle Business School
BMT 2nd Year - FRENCH TRACK
COURSE TITLE
TEACHING LANGUAGE
HOURS
ECTS
FALL
Management de projet éco-touristique
French
24
v
Operational Marketing of Tourism
package:
1. English-speaking Zone (Taught in
English)
2. The Arab World/Middle East
(Taught in English)
3. Asia (Taught in English)
4. Hispanic Countries (Taught in
Spanish)
English & Spanish
24
4
Communication marketing en Tourisme
French
24
4
Fondamentaux en contrôle de Gestion
French
24
4
Droit du Tourisme
French
24
4
Introduction to Travel Industry*
English
24
4
Introduction to Hospitality*
English
24
4
Introduction aux industries des loisirs et
du sport*
French
24
4
Français langue étrangère (Débutant,
intermediaire, avancé)
French
13
Tourism and French Gastronomy
English
24
2
TOTAL
229
31
*Merci de choisir une option parmi ces trois cours / Please choose 1 option among those 3.
4/8

Groupe Sup de Co La Rochelle
La Rochelle Business School
BMT 3rd Year - FRENCH TRACK
SEMESTER 1 - FALL
MANDATORY COURSES
TEACHING
LANGUAGE
ECTS
FUNCTION SPECIALISATION
ECTS
JOB/BUSINESS
SPECIALISATION
ECTS
Marketing relationnel et
Fidélisation client
French
4
Gestion et Revenue Management
Please select one specialisation
among the 2 proposed
Revenue Management niveau II
4
Coût, Prix et Revenue Management
4
Spécialisation Animation
Marketing et E-Tourisme
Conception d'animation
4
Droit du travail, de la
concurrence et de la
consommation
French
4
Marketing Digital et tourisme
4
Projet Evénementiel Appliqué
4
Yield Management & Marché
4
Stratégie et Entreprenariat
Spécialisation Tourisme Sportif
Entreprenariat et procesus de création
4
Conception de séjour sportif
4
Business Game
(Introductory Seminar)
English
0
Business Plan
4
Droit du sport
4
Management et RH
Manager du Tourisme: Outils RH
4
French language
2
Comportement Organisationnel
4
Tourism & French Gastronomy
5
5/8
Groupe Sup de Co La Rochelle
La Rochelle Business School