Groupe Sup de Co La Rochelle La Rochelle

Groupe Sup de Co La Rochelle
La Rochelle Business School
Last update: March 4th, 2016
Course Offer for 2016-2017 Exchange Students
Bachelor in Tourism Management (BMT) Programme
Please, note that this document may be subject to changes
BMT 1st Year - ENGLISH TRACK
FALL
COURSE TITLE
TEACHING LANGUAGE HOURS
Fundamental Marketing and Sales Techniques
English
24
4
Accounting Fundamentals
English
24
4
Project Management seminar
English
10
4
Principles of Business
English
24
4
Tourism and its Organisation
English
24
4
Customer Service Skills
English
24
4
French Language (Beginner, intermediate,
advanced)
French
13
2
Tourism and French Gastronomy
English
24
6
167
32
TOTAL
SPRING
ECTS
Geo-politics in Tourism
English
24
4
Marketing Design and Tourism package
English
24
4
Service Marketing in Tourism
English
24
4
Introduction to Financial Analysis
English
24
4
Economics of Tourism
English
24
4
Fundamentals of Human Resources Mgt.
English
24
4
French Language (Beginner, intermediate,
advanced)
French
13
2
Coastal Tourism
English
24
5
TOTAL
181
31
TOTAL FOR THE YEAR
348
63
1/8
Groupe Sup de Co La Rochelle
La Rochelle Business School
Last update: March 4th, 2016
BMT 1st Year - FRENCH TRACK
SPRING
FALL
COURSE TITLE
TEACHING LANGUAGE HOURS ECTS
Marketing fondamental et Technique de vente
French
24
4
Customer Service Skills
English
24
4
Fondamentaux de comptabilité
French
24
4
Introduction au management de projet
French
10
4
Economie d'entreprise
French
24
4
Organisation et acteurs du Tourisme
French
24
4
French language (Beginner, intermediate, advanced)
French
13
2
Tourism and French Gastronomy
English
24
6
TOTAL 167
32
Géopolitique du Tourisme
French
24
4
Service Marketing in Tourism
English
24
4
Marketing and design Tourism package
French
24
4
Introduction à l'analyse financière
French
24
4
Economie du Tourisme
French
24
4
Fondamentaux des Ressources Humaines
French
24
4
French Language (Beginner, intermediate,
advanced)
French
13
2
Coastal Tourism
English
24
5
TOTAL 181
31
TOTAL FOR THE YEAR 348
63
2/8
Groupe Sup de Co La Rochelle
La Rochelle Business School
Last update: March 4th, 2016
BMT 2nd Year - ENGLISH TRACK
COURSE TITLE
TEACHING LANGUAGE
HOURS
ECTS
Introduction to Travel Industry*
English
24
4
Introduction to Hospitality*
English
24
4
Introduction aux industries des loisirs et
du sport*
French
24
4
Fundamental Management Control
English
24
4
Project management for Responsible
Tourism
English
24
4
24
4
English & Spanish
according to the chosen
option
24
4
Tourism Law
English
24
4
French language (beginner, intermediate,
advanced)
English
24
2
Incoming course
French
13
5
229
31
SPRING
Operational Marketing of Tourism
package:
1. English-speaking Zone
2. The Arab World/Middle East
English
3. Asia
4. Hispanic Countries (Taught in
Spanish)
Marketing Communications in Tourism
TOTAL
*Merci de choisir une option parmi ces trois cours / Please choose 1 option among those 3.
3/8
Groupe Sup de Co La Rochelle
La Rochelle Business School
Last update: March 4th, 2016
BMT 2nd Year - FRENCH TRACK
COURSE TITLE
TEACHING LANGUAGE
HOURS
ECTS
French
24
4
English & Spanish
24
4
Communication marketing en Tourisme
French
24
4
Fondamentaux en contrôle de Gestion
French
24
4
Droit du Tourisme
French
24
4
Introduction to Travel Industry*
English
24
4
Introduction to Hospitality*
English
24
4
Introduction aux industries des loisirs et
du sport*
French
Français langue étrangère (Débutant,
intermediaire, avancé)
French
Tourism and French Gastronomy
English
Management de projet éco-touristique
Operational Marketing of Tourism
package:
1. English-speaking Zone (Taught in
English)
2. The Arab World/Middle East
(Taught in English)
3. Asia (Taught in English)
FALL
4. Hispanic Countries (Taught in
Spanish)
24
13
TOTAL
4
2
24
5
229
31
*Merci de choisir une option parmi ces trois cours / Please choose 1 option among those 3.
4/8
Groupe
de Co
La Rochelle
Groupe
SupSup
de Co
La Rochelle
La Rochelle
Business
School
La Rochelle
Business
School
Last update: March 4th, 2016
BMT 3rd Year - FRENCH TRACK
MANDATORY COURSES
TEACHING
LANGUAGE
ECTS
FUNCTION SPECIALISATION
ECTS
JOB/BUSINESS
SPECIALISATION
ECTS
Please select one specialisation
among the 2 proposed
4
Marketing relationnel et
French
Fidélisation client
SEMESTER 1 - FALL
Spécialisation Animation
Marketing et E-Tourisme
4
Droit du travail, de la
concurrence et de la
consommation
Business Game
(Introductory Seminar)
Marketing Digital et tourisme
4
Yield Management & Marché
4
Conception d'animation
4
Projet Evénementiel Appliqué
4
French
Stratégie et Entreprenariat
Pass/
Spécialisation Tourisme Sportif
Entreprenariat et procesus de création
4
Conception de séjour sportif
4
Business Plan
4
Droit du sport
4
Management et RH
English
Fail
Manager du Tourisme: Outils RH
4
French language
2
Comportement Organisationnel
4
Tourism & French Gastronomy
5
5/8
Groupe Sup de Co La Rochelle
La Rochelle Business School
Last update: March 4th, 2016
BMT 3rd Year - FRENCH TRACK
MANDATORY COURSES
SEMESTER 2 - SPRING
Stratégie de
dévelopement
touristique
TEACHING
LANGUAGE
ECTS
FUNCTION SPECIALISATION
ECTS
JOB/BUSINESS
SPECIALISATION
ECTS
Please select one specialisation
among the 2 proposed
French
4
Spécialisation Animation
OR
MICE
4
Création d'événement scénique
4
Marketing et E-Tourisme
Estrategia de Desarrollo Spanish
turistico
4
Marketing stratégique en Tourisme
4
Community Management
4
OR
Stratégie et Entreprenariat
Desarrollo sostenible y
sector publico
Spanish
4
OR
Sustainable development English
in tourism and public
sector
Spécialisation Tourisme Sportif
Gestion comptable d'un centre de profit
4
Conception d'animation Sportive
4
Management de l'innovation touristique
4
Gestion d'un centre sportif
4
Management et RH
4
Management des ress. humaines
4
French language
2
Leadership et management
4
Costal tourism
5
6/8
Groupe Sup de Co La Rochelle
La Rochelle Business School
Last update: March 4th, 2016
BMT 3rd Year - ENGLISH TRACK
MANDATORY COURSES
TEACHING
LANGUAGE
SEMESTER 1 - FALL
Relational Marketing in
English
Tourism
Tourism Policy
English
ECTS
FUNCTION SPECIALISATION
ECTS
English
ECTS
Please select one specialisation
among the 2 proposed
Strategy and Entrepreuneurship
4
Innovation management
4
Hospitality Management
Entrepreneurship and creation process
4
Food and beverage
4
MICE
4
4
Marketing and E-Tourism
Business Game
(Introductory Seminar)
JOB/BUSINESS
SPECIALISATION
Pass/
Fail
Travel Management
Digital Marketing and Tourism
4
Travel Insdustry
4
Yield Management & Market
4
MICE
4
French language
2
Tourism and French Gastronomy
5
7/8
Groupe Sup de Co La Rochelle
La Rochelle Business School
Last update: March 4th, 2016
BMT 3rd Year - ENGLISH TRACK
MANDATORY COURSES
TEACHING
LANGUAGE
ECTS
FUNCTION SPECIALISATION
ECTS
SEMESTER 2 - SPRING
Sustainable
Development in tourism
and public sector
ECTS
Please select one specialisation
among the 2 proposed
Strategy and Entrepreuneurship
Human Resources
Management
JOB/BUSINESS
SPECIALISATION
Business plan
4
Hospitality Management
Accounting management for Business Unit
4
Hotel Marketing
4
Standards and certifications
4
Marketing and E-Tourism
4
Travel Management
Strategic in Tourism
4
Tour Operating and Travel agency
management
4
Negociation and purchasing in Tourism
4
Community Management
4
French language
2
Coastal Tourism
5
8/8
Groupe Sup de Co La Rochelle
La Rochelle Business School