Groupe Sup de Co La Rochelle La Rochelle

Groupe Sup de Co La Rochelle
La Rochelle Business School
Last update: March 4th, 2016
Course Offer for 2016-2017 Exchange Students
Bachelor in Tourism Management (BMT) Programme
Please, note that this document may be subject to changes
BMT 1st Year - ENGLISH TRACK
COURSE TITLE
TEACHING LANGUAGE
HOURS
ECTS
FALL
Fundamental Marketing and Sales Techniques
English
24
4
Accounting Fundamentals
English
24
4
Project Management seminar
English
10
4
Principles of Business
English
24
4
Tourism and its Organisation
English
24
4
Customer Service Skills
English
24
4
French Language (Beginner, intermediate,
advanced)
French
13
2
Tourism and French Gastronomy
English
24
6
TOTAL
167
32
SPRING
Geo-politics in Tourism
English
24
4
Marketing Design and Tourism package
English
24
4
Service Marketing in Tourism
English
24
4
Introduction to Financial Analysis
English
24
4
Economics of Tourism
English
24
4
Fundamentals of Human Resources Mgt.
English
24
4
French Language (Beginner, intermediate,
advanced)
French
13
2
Coastal Tourism
English
24
5
TOTAL
181
31
TOTAL FOR THE YEAR
348
63
1/8

Groupe Sup de Co La Rochelle
La Rochelle Business School
Last update: March 4th, 2016
BMT 1st Year - FRENCH TRACK
COURSE TITLE
TEACHING LANGUAGE
HOURS
ECTS
FALL
Marketing fondamental et Technique de vente
French
24
4
Customer Service Skills
English
24
4
Fondamentaux de comptabilité
French
24
4
Introduction au management de projet
French
10
4
Economie d'entreprise
French
24
4
Organisation et acteurs du Tourisme
French
24
4
French language (Beginner, intermediate, advanced)
French
13
2
Tourism and French Gastronomy
English
24
6
TOTAL
167
32
SPRING
Géopolitique du Tourisme
French
24
4
Service Marketing in Tourism
English
24
4
Marketing and design Tourism package
French
24
4
Introduction à l'analyse financière
French
24
4
Economie du Tourisme
French
24
4
Fondamentaux des Ressources Humaines
French
24
4
French Language (Beginner, intermediate,
advanced)
French
13
2
Coastal Tourism
English
24
5
TOTAL
181
31
TOTAL FOR THE YEAR
348
63
2/8

Groupe Sup de Co La Rochelle
La Rochelle Business School
Last update: March 4th, 2016
BMT 2nd Year - ENGLISH TRACK
COURSE TITLE
TEACHING LANGUAGE
HOURS
ECTS
SPRING
Introduction to Travel Industry*
English
24
4
Introduction to Hospitality*
English
24
4
Introduction aux industries des loisirs et
du sport*
French
24
4
Fundamental Management Control
English
24
4
Project management for Responsible
Tourism
English
24
4
Operational Marketing of Tourism
package:
1. English-speaking Zone
2. The Arab World/Middle East
3. Asia
4. Hispanic Countries (Taught in
Spanish)
English
24
4
Marketing Communications in Tourism
English & Spanish
according to the chosen
option
24
4
Tourism Law
English
24
4
French language (beginner, intermediate,
advanced)
English
24
2
Incoming course
French
13
5
TOTAL
229
31
*Merci de choisir une option parmi ces trois cours / Please choose 1 option among those 3.
3/8

Groupe Sup de Co La Rochelle
La Rochelle Business School
Last update: March 4th, 2016
BMT 2nd Year - FRENCH TRACK
COURSE TITLE
TEACHING LANGUAGE
HOURS
ECTS
FALL
Management de projet éco-touristique
French
24
4
Operational Marketing of Tourism
package:
1. English-speaking Zone (Taught in
English)
2. The Arab World/Middle East
(Taught in English)
3. Asia (Taught in English)
4. Hispanic Countries (Taught in
Spanish)
English & Spanish
24
4
Communication marketing en Tourisme
French
24
4
Fondamentaux en contrôle de Gestion
French
24
4
Droit du Tourisme
French
24
4
Introduction to Travel Industry*
English
24
4
Introduction to Hospitality*
English
24
4
Introduction aux industries des loisirs et
du sport*
French
24
4
Français langue étrangère (Débutant,
intermediaire, avancé)
French
13
2
Tourism and French Gastronomy
English
24
5
TOTAL
229
31
*Merci de choisir une option parmi ces trois cours / Please choose 1 option among those 3.
4/8

Groupe Sup de Co La Rochelle
La Rochelle Business School
Last update: March 4th, 2016
BMT 3rd Year - FRENCH TRACK
SEMESTER 1 - FALL
MANDATORY COURSES
TEACHING
LANGUAGE
ECTS
FUNCTION SPECIALISATION
ECTS
JOB/BUSINESS
SPECIALISATION
ECTS
Marketing relationnel et
Fidélisation client
French
4
Please select one specialisation
among the 2 proposed
Spécialisation Animation
Marketing et E-Tourisme
Conception d'animation
4
Droit du travail, de la
concurrence et de la
consommation
French
4
Marketing Digital et tourisme
4
Projet Evénementiel Appliqué
4
Yield Management & Marché
4
Stratégie et Entreprenariat
Spécialisation Tourisme Sportif
Entreprenariat et procesus de création
4
Conception de séjour sportif
4
Business Game
(Introductory Seminar)
English
Pass/
Fail
Business Plan
4
Droit du sport
4
Management et RH
Manager du Tourisme: Outils RH
4
French language
2
Comportement Organisationnel
4
Tourism & French Gastronomy
5
5/8
Groupe Sup de Co La Rochelle
La Rochelle Business School