LA PITCHLIST LEFAC

OCTOBER
NOVEMBER
DECEMBER
SEPTEMBER
JULY
AUGUST
LA PITCHLIST LEFAC
PERIOD: JULY – DECEMBER 2015
172
ACCOUNT-WINS
GEOGRAPHICAL SCOPE
MEDIA
DIGITAL
MARKETING
CREATIVE
TBS BELGIUM | Boulevard Louis Schmidtlaan 103 | 1040 Brussels
Tel. [phone] | www.tbsgroup-europe.com | www.lefac.com
TOP MANAGEMENT, MARKETING & COMMUNICATION MOVES
PEOPLE
ADVERTISERS
** RELEASE DATE
KEY
CAMILLE
DERU
Communication
Architect /
HUNGRY MINDS
Marketing and
Communication
Assistant / ICE-WATCH
XAVIER
CAYTAN
General Manager /
CREASET
Managing Director /
JWT BRUSSELS
ANITA
DESCHEEMAEKER
Client Service Director /
HELLO AGENCY
Marketing and
Sales Director /
BELGA NEWS AGENCY
MAARTEN
DE NEVE
Account /CRM Manager /
EMAKINA.BE
CRM & Digital Manager /
DANONE BELGIUM
WIM
MATHUES
Senior Business Expert
'Media & Entertainment' /
GFK BELGIUM
Sponsorship Account
Manager Belgium &
France / REPUCO
HANS
AN GENT
Digital Client
Services Director /
HAVAS WORLDWIDE
Senior Account
Manager /
DIGITAS LBI
GEERT
DESAGER
CEO /
NINE O'CLOCK
SOMEWHERE
COO DDB & Managing
Director Tribal DDB /
DDB BRUSSELS
DIMITRI
MUNDORFF
Client Service Director /
LDV UNITED
Client Service Director /
Managing Partner /
BOWLING
CAROLE
LAMARQUE
Founding Partner –
Innovative MKT. Expert /
DUVAL UNION
Marketing Director &
Business Development
Mgr / BPOST
KRIS
VANDERHULST
Account Director /
GREY BENELUX –
BRUSSELS
Account Director /
C.A.T.
FRÉDÉRIC
VANDERHEYDE
Founding Partner –
Innovative MKT. Expert /
DUVAL UNION
Co-Managing Director /
JWT BRUSSELS
PEDRO
CAPPELLE
Head of Digital Strategy /
D'ARTAGNAN
–
ARNAUD
MATTHYS
Client Services Bee /
BLUE BEES
Project Manager /
BUREAU347
FRÉDÉRIC
ACKERMANS
Account Director
L'ORÉAL /
SERVICEPLAN BENELUX
Event & Partnerships
Manager / UBA
AMANDINE
HOCHGLOBER
Account Director /
SERVICEPLAN BENELUX
Account Manager /
BNP PARIBAS FORTIS
ANNE-CATHERINE
TRINON
CEO of Altavia Belgium,
ACT* & Cleverwood /
ALTAVIA BELGIUM
CEO & Partner /
WEEZBE
SYLVIE
VANDEVELDE
Account Manager /
SERVICEPLAN BENELUX
Account Director /
REAL CINDERELLA
AN
VAN DEN CRUYCE
Managing Director /
AIR BRUSSELS
Managing Director /
SAATCHI & SAATCHI
BRUSSELS
JURGEN
THYSMANS
Account Director
Strategic Commu-
nications & PR / FINN
Global Head of
Communications /
OGONE
MEHDI
SEL
Group Account Director /
HAPPINESS
Brand Leader/
Account Director /
FAMOUS
ADRIAAN
VAN LOOY
Executive Creative
Director /
HEAD OFFICE
Creative Director /
BUBKA
BARBARA
VAN HUIS
Account Director /
GUTZandGLORY
Head of Havas
Experience /
HAVAS WW BRUSSELS
RUTH
STEVENS
Account Director /
ZENITHOPTIMEDIA |
THE ROI AGENCY
Marketing Manager /
NEWSMONKEY
YANA
HUYGENS
Account Director /
FEDERATE
Senior Account Manager /
HAVAS WW BRUSSELS
VÉRONIQUE
LEMMENS
Account Director /
PROPHETS
Account Manager /
KUNSTMAAN
NEW AGENCY / LOCATION MONTH ADVERTISER – BRAND ACCOUNT SCOPE
20SOMETHING / BRUSSELS OCT PANDOX – CROWN PLAZA ANTWERP CORPORATE COMMUNICATION BE
20SOMETHING / BRUSSELS OCT FONDS DU LOGEMENT CORPORATE COMMUNICATION BE
20SOMETHING / BRUSSELS NOV FÉDÉRATION WALLONIE BRUXELLES AD CAMPAIGN BE
AB CREATIONS / WAREGEM NOV BRASSERIE DE BRABANDERE – BIÈRES PETRUS PACKAGING & VISUAL IDENTITY EU
ABSOLUUT / WIJGMAAL SEPT LANTMÄNNEN UNIBAKE CORPORATE COMMUNICATION EU
ABSOLUUT / WIJGMAAL SEPT SENSOA AD CAMPAIGN BE
ABSOLUUT / WIJGMAAL SEPT MECHELSE TECHNOPOLIS –
HET GROTE SEKSPERIMENT
AD CAMPAIGN BE
ABSOLUUT / WIJGMAAL SEPT BOKRIJK BRANDMERKT BROCHURE BE
ABSOLUUT / WIJGMAAL NOV S.T.E.M.-OPLEIDINGEN RADIO CAMPAIGN BE
AIR / BRUSSELS AUG ROSSEL – LE SOIR B2C BUDGET BE
BASE DESIGN / BRUSSELS AUG RUHRTRIENNALE CORPORATE COMMUNICATION EU
BBDO / BRUSSELS SEPT REMED PHARMA – LOVE CONDOM CORPORATE COMMUNICATION BE
BLUE BEES / DIEGEM AUG PATCHPHARMA – WORTIE CORPORATE COMMUNICATION BE
BLUE BEES / DIEGEM NOV GYPROC – HABITO CORPORATE COMMUNICATION BE
BUBKA / ANTWERPEN SEPT MEDIRECT.BE CORPORATE COMMUNICATION BE
BUBKA / ANTWERPEN DEC CHOCOLAT JACQUES CORPORATE COMMUNICATION BE
CHERRY & CAKE / BRUSSELS OCT CENTURY 21 CORPORATE COMMUNICATION BE
D-ARTAGNAN / BRUGES OCT HYBOMA CORPORATE COMMUNICATION BE
D-ARTAGNAN / BRUGES OCT ESSENTIEL DIGITAL CAMPAIGN BE
D-ARTAGNAN / BRUGES OCT WIT-GELE KRUIS WEST-VLAANDEREN CORPORATE COMMUNICATION BE
D-ARTAGNAN / BRUGES OCT BELGISCHE TUINCENTRA VERENIGING AD CAMPAIGN BE
D-ARTAGNAN / BRUGES OCT TOERISME OOSTENDE AD CAMPAIGN BE
DDB / BRUSSELS DEC VRT – STUDIO BRUSSEL CORPORATE COMMUNICATION BE
DE VLOER / ANTWERPEN OCT ASAP CORPORATE COMMUNICATION BE
DUVAL BRANDING / ANTWERPEN SEPT VERITAS CORPORATE COMMUNICATION BE
DUVAL BRANDING / ANTWERPEN SEPT STRANGE DONKEY GIN DESIGN BE
DUVAL GUILLAUME / ANTWERPEN SEPT BBC – BBC WORLDWIDE CORPORATE COMMUNICATION WW
DUVAL GUILLAUME / ANTWERPEN OCT UNIVERSITÉ D'ANVERS CORPORATE COMMUNICATION BE
FAMOUS / GROOT-BIJGAARDEN AUG MEDIAFIN – L'ECHO CORPORATE COMMUNICATION BE
FAMOUS / GROOT-BIJGAARDEN AUG MEDIAFIN – DE TIJD CORPORATE COMMUNICATION BE
FAMOUS / GROOT-BIJGAARDEN SEPT DECATHLON – DOMYOS CORPORATE COMMUNICATION WW
FAMOUS / GROOT-BIJGAARDEN NOV SNCB CORPORATE COMMUNICATION BE
FAMOUS RELATIONS / DILBEEK DEC ZEMBRO CORPORATE COMMUNICATION EU
FAMOUS RELATIONS / DILBEEK DEC IXINA CORPORATE COMMUNICATION BE
FEDERATE / BRUSSELS SEPT WWF – SOMMET INTERNATIONAL
SUR LE CLIMAT DE PARIS
ACTIVATION CAMPAIGN BE
FEDERATE / BRUSSELS NOV AG INSURANCE – AG INSURANCE
(COURTIERS PREMIUMS)
VISUAL IDENTITY BE
FEDERATE / BRUSSELS NOV NATURA CORPORATE COMMUNICATION BE
FOCUS ADVERTISING / HEULE OCT VINS PAYS D'OC IGP CORPORATE COMMUNICATION BE
FOCUS ADVERTISING / HEULE OCT DAMART – HAPPY D. AD CAMPAIGN BE
FOCUS ADVERTISING / HEULE NOV AG.PLASTICS CORPORATE COMMUNICATION BE
GONZALES / ANTWERPEN OCT LIVE NATION – I LOVE TECHNO EUROPE VIDEO CAMPAIGN EU
GONZALES / ANTWERPEN DEC LACTALIS – PRÉSIDENT CORPORATE COMMUNICATION BE
GOOD MORNING / BRUSSELS SEPT PANASONIC – ENELOOP DIGITAL CAMPAIGN & RETAIL EU
GREY / BRUSSELS DEC BOSE CORPORATE COMMUNICATION WW
HAPPINESS / BRUSSELS NOV MEDIALAAN – STIEVIE CORPORATE COMMUNICATION BE
HAVAS LIFE / BRUSSELS OCT MEDI-MARKET CORPORATE COMMUNICATION BE
HAVAS WW / BRUSSELS AUG BRUXELLES-PROPRETÉ CORPORATE COMMUNICATION BE
HELLO AGENCY / BRUSSELS OCT GIKS MODE CORPORATE COMMUNICATION BE
HUNGRY MINDS / NAMUR AUG TEC – "TEC ON TOUR" CORPORATE COMMUNICATION WALLONIE
HUNGRY MINDS / NAMUR OCT VINS PAYS D'OC IGP CORPORATE COMMUNICATION BE
HUNGRY MINDS / NAMUR DEC AVIQ GRAPHIC IDENTITY WALLONIE
INITIATIVE / HOEILAART NOV VLAM CORPORATE COMMUNICATION BE
JWT / BRUSSELS AUG KPMG CORPORATE COMMUNICATION WW
KING OF HEARTS / ANTWERPEN JULY THE DISNEY COMPANY – DISNEY CORPORATE COMMUNICATION BE
KUNSTMAAN / LEUVEN OCT JAVA CORPORATE COMMUNICATION BE
KUNSTMAAN / LEUVEN OCT CONFORT ENERGY CORPORATE COMMUNICATION BE
KUNSTMAAN / LEUVEN OCT GRANDECO CORPORATE COMMUNICATION BE
LDV UNITED / ANTWERPEN JULY FOST PLUS & OVAM & VVSG
ADVERTISING BE
LDV UNITED / ANTWERPEN SEPT MIN. VL. GEM. – KIND & GEZIN – KIND EN GEZIN CORPORATE COMMUNICATION BE
LDV UNITED / ANTWERPEN SEPT CONTINENTAL FOODS – DEVOS & LEMMENS CORPORATE COMMUNICATION BE
LDV UNITED / ANTWERPEN NOV VLAM – BELBEEF CORPORATE COMMUNICATION BE
LIELENS / BRUSSELS JULY OCÉADE & MINI EUROPE CORPORATE COMMUNICATION BE
LVTPR / STROMBEEK-BEVER AUG IGLO CORPORATE COMMUNICATION EU
LVTPR / STROMBEEK-BEVER DEC ORACLE BELUX CORPORATE COMMUNICATION BELUX
MORTIERBRIGADE/ BRUSSELS OCT SELEXION CORPORATE COMMUNICATION BE
MOSQUITO / HERENTALS AUG FAMILIEHULP ADVERTISING BE
MOSQUITO / HERENTALS OCT AKZO NOBEL – LEVIS AD CAMPAIGN BE
MOSQUITO / HERENTALS OCT LE SYNDICAT LIBÉRAL – LE SYNDICAT LIBÉRAL RECRUITMENT CAMPAIGN BE
MOSQUITO / HERENTALS OCT BALTHAZAAR – BALTHAZAAR CORPORATE COMMUNICATION BE
MOSQUITO / HERENTALS NOV COSCALEV – COSCALE BRANDING BE
OGILVY / BRUSSELS OCT FERRERO – TIC TAC CORPORATE COMMUNICATION
BE
OGILVY / BRUSSELS OCT FERRERO – KINDER CORPORATE COMMUNICATION BENELUX
OVILVY / BRUSSELS OCT FERRERO – KINDER CORPORATE COMMUNICATION BENELUX
PEGGY O. / BRUSSELS OCT BROCOM CORPORATE COMMUNICATION BE
PERVROM / AMSTERDAM AUG MEDIA MARKT ADVERTISING BE
PROPHETS / ANTWERPEN AUG FORUM NUCLÉAIRE CAMPAGNES D'INFORMATION BE
PROPHETS / ANTWERPEN SEPT CRELAN CORPORATE COMMUNICATION BE
PROPHETS / ANTWERPEN OCT THOMAS MORE CORPORATE COMMUNICATION BE
QUICK BROWN FOXES / GENK DEC PLAN BELGIË CORPORATE COMMUNICATION BE
REAL CINDERELLA / SINT-GENESIUS-RODE SEPT HAIRWAYS PROFESSIONAL CORPORATE COMMUNICATION BE
SAATCHI & SAATCHI / BERCHEM SEPT VRT – STUDIO BRUSSEL PROMO CAMPAIGN WW
SECONDFLOOR / BRUSSELS JUNE MERCEDES-BENZ MALINES PRINT & RADIO BE
SECONDFLOOR / BRUSSELS JUNE BOZAR B2B BE
SECONDFLOOR / BRUSSELS AUG NESTLÉ – NESCAFE DOLCE GUSTO CORPORATE COMMUNICATION BE
SECONDFLOOR / BRUSSELS SEPT AXA – JEAN VERHEYDEN CORPORATE COMMUNICATION BE
SECONDFLOOR / BRUSSELS OCT VILLA VIBE CORPORATE COMMUNICATION BE
CREATIVE
BELGIAN AGENCIES ACCOUNT-WINS BY TYPE OF PITCH
MEDIA
AGENCIES
BELUX BENELUX EU WWNATIONAL
SECONDFLOOR / BRUSSELS DEC GARNIER BELGIQUE CORPORATE COMMUNICATION BE
SERVICEPLAN / BRUSSELS DEC AMNESTY INTERNATIONAL VLAANDEREN CORPORATE COMMUNICATION BE
SERVICEPLAN / BRUSSELS OCT L'ORÉAL CORPORATE COMMUNICATION BE
SHAKE / BRUSSELS NOV DEVIMO CONSULT CORPORATE COMMUNICATION BE
SOCIAL LAB / BRUSSELS OCT FERRERO – NUTELLA CORPORATE COMMUNICATION BE
SOCIAL LAB / BRUSSELS OCT FERRERO – NUTELLA CORPORATE COMMUNICATION BE
SOCIAL LAB / BRUSSELS OCT FERRERO – TIC TAC CORPORATE COMMUNICATION BE
TBWA / BRUSSELS OCT BPOST CORPORATE COMMUNICATION BE
TBWA ANTWERP / ANTWERPEN NOV NAPOLEON GAMES CORPORATE COMMUNICATION BE
THE FAT LADY / GENT NOV STAD GENT – GENT&CO STAFF MAGAZINE BE
THE FAT LADY / GENT NOV DISTILLERIE FILLIERS CORPORATE COMMUNICATION BE
THE FAT LADY / GENT NOV UZ BRUSSEL – UZEGT MAGAZINE BE
THE MANIFEST / BRUSSELS NOV FUNDS FOR GOOD CORPORATE COMMUNICATION BE
THE MANIFEST / BRUSSELS NOV INTERPARKING – PCARD+ PROMO CAMPAIGN BE
THE MANIFEST / BRUSSELS NOV OXFAM – OXFAM PEACEWALKER PROMO CAMPAIGN BE
THE MANIFEST / BRUSSELS NOV OXFAM – OXFAM TRAILWALKER PROMO CAMPAIGN BE
THE OVAL OFFICE / DEURNE SEPT AGENTSCHAP VOOR NATUUR EN BOS CORPORATE COMMUNICATION BE
THE OVAL OFFICE / DEURNE SEPT ACTIRIS CORPORATE COMMUNICATION BE
THERE / HEVERLEE SEPT ARDENNES-ETAPES.BE RADIO CAMPAIGN BE
THERE / HEVERLEE SEPT SAMSONITE DESIGN EU
TWO CENTS / BRUSSELS SEPT RETTIG BELGIUM – RADSON CORPORATE COMMUNICATION BE
TWO CENTS / BRUSSELS SEPT HORMANN – HORMANN CORPORATE COMMUNICATION BE
W+K / AMSTERDAM JULY JET IMPORT – CORONA EXTRA CORPORATE COMMUNICATION WW
WAVEMAKERS / WAASMUNSTER DEC OPTIMAV – OPTIMA OPEN CORPORATE COMMUNICATION BE
WE ARE PI / AMSTERDAM NOV HEINEKEN – DESPERADOS CORPORATE COMMUNICATION WW
WONDERGARDEN / MECHELEN SEPT PLAYMOBIL – SUPER 4 AD CAMPAIGN BE
WONDERGARDEN / MECHELEN DEC DE CEUNYNCK CORPORATE COMMUNICATION BE
WONDERGARDEN / MECHELEN DEC AVA CORPORATE COMMUNICATION BE
WPP / BRUSSELS AUG EMIRATES CORPORATE COMMUNICATION WW
WPP / BRUSSELS AUG COCA COLA COMPANY GLOBAL CAMPAIGN WW
ZENITHOPTIMEDIA / BRUSSELS OCT SINGAPORE AIRLINES CORPORATE COMMUNICATION WW
BLUE 449 / BRUSSELS OCT BASF MEDIA BUDGET WW
CARAT / BRUSSELS OCT MONDELEZ MEDIA BUDGET WW
DENTSU AEGIS NETWORK / BRUSSELS AUG EUROSTAR MEDIA BUYING & DIGITAL MEDIA BE
DENTSU AEGIS NETWORK / BRUSSELS AUG KELLOGG'S MEDIA BUYING EMEA
DENTSU AEGIS NETWORK / BRUSSELS DEC HONDA MEDIA PLANNING & BUYING EU
HAVAS MEDIA / BRUSSELS DEC ARTE MEDIA PLANNING & BUYING EU
INITIATIVE / HOEILAART OCT UNIVERSITÉ D'ANVERS MEDIA BUDGET BE
INITIATIVE / HOEILAART OCT CENTURY 21 MEDIA PLANNING & BUYING BE
INITIATIVE / HOEILAART DEC CANADA GOOSE MEDIA PLANNING & BUYING WW
MEC / BRUSSELS AUG WERNER & MERTZ STRATÉGIE & ACHAT ESPACE EU
MEC / BRUSSELS AUG DHL MEDIA BUYING EMEA
MEC / BRUSSELS NOV ALBERT HEIJN MEDIA BUDGET BE
MEDIACOM / BRUSSELS SEPT GSK MEDIA BUDGET EU
MINDSHARE / BRUSSELS OCT GENERAL MILLS MEDIA BUDGET WW
MINDSHARE / BRUSSELS NOVE UBISOFT MEDIA BUDGET EMEA
MINDSHARE / BRUSSELS NOV UNILEVER MEDIA PLANNING & BUYING WW
PUBLICIS / BRUSSELS SEPT ONE CITI GLOBAL – CITI MEDIA BUDGET WW
SPACE / BRUSSELS DEC COLEMAN MEDIA PLANNING & BUYING EU
STARCOM / AMSTERDAM JULY ETIHAD AIRWAYS MEDIA BUYING WW
STARCOM / AMSTERDAM JULY ALITALIA MEDIA BUYING WW
STARCOM / AMSTERDAM JULY JET AIRWAYS INDIA MEDIA BUYING WW
STARCOM / AMSTERDAM AUG VISA MEDIA BUYING & CONSULTING WW
WONDERGARDEN / MECHELEN SEPT LENS ONLINE MEDIA PLANNING & BUYING BE
WONDERGARDEN / MECHELEN NOV HEALTHMATE MEDIA PLANNING & BUYING BE
WONDERGARDEN / MECHELEN NOV DCM MEDIA PLANNING & BUYING BE
WONDERGARDEN / MECHELEN NOV HEADCOUNT MEDIA PLANNING & BUYING BE
WONDERGARDEN / MECHELEN DEC AQUATOPIA MEDIA PLANNING & BUYING BE
ZENITHOPTIMEDIA / BRUSSELS DEC CHICCO MEDIA PLANNING & BUYING BE
SPARKIES / BRUSSELS SEPT NESTLÉ – NESCAFE DOLCE GUSTO PRESS RELATIONS BE
THE OVAL OFFICE / DEURNE SEPT LIONS FESTIVALS – EUROBEST 2015 EVENT EU
THERE / HEVERLEE SEPT LA LORRAINE BAKERY GROUPV – DAUPHINE BRAND ACTIVATION BE
THERE / HEVERLEE SEPT SAMSONITE BRAND ACTIVATION EU
VO EVENT / BRUSSELS OCT PORT DE BRUXELLES EVENT BE
VOICE / BRUSSELS OCT RESTODAYS PRESS RELATIONS BE-LU
ABSOLUUT / WIJGMAAL NOV RED STAMP CLUB WEBSITE BE
ABSOLUUT / WIJGMAAL NOV S.T.E.M.-OPLEIDINGEN WEBSITE BE
ADJUST / RIXENSART AUG CORMAN – BALADE DIGITAL COMMUNICATION BE
BE CONNECT / BRUSSELS DEC HENKEL – SILAN SOCIAL MEDIA BENELUX
BE CONNECT / BRUSSELS DEC HENKEL – BREF SOCIAL MEDIA BENELUX
CREAXIAL / WAVRE NOV CIRB – SMARTCITY.BRUSSELS WEBSITE BE
DESIGN IS DEAD / ANTWERPEN SEPT YOGAMETEVY.COM WEBSITE BE
DOGSTUDIO / NAMUR OCT MUSÉE DES SCIENCES ET DE L’INDUSTRIE DE
CHICAGO (MSI)
DIGITAL STRATEGY WW
HELLO AGENCY / BRUSSELS SEPT DI WEBSITE BE
INTERNET ARCHITECTS / ANTWERPEN NOV ALPRO WEBSITE & DIGITAL STRATEGY WW
IT'S NINE O'CLOCK SOMEWHERE /
ANTWERPEN
SEPT HUAWEI DIGITAL ACTIVATION BE
J. WALTER THOMPSON / BRUSSELS DEC HENKEL – SILAN DIGITAL ACTIVATION BENELUX
J. WALTER THOMPSON / BRUSSELS DEC HENKEL – BREF DIGITAL ACTIVATION BENELUX
LUON / MECHELEN DEC CONIMEX NEDERLAND DIGITAL BUDGET BE
MORTIERBRIGADE / BRUSSELS DEC KIA DIGITAL CONTENT & SOCIAL MEDIA BE
PROPHETS / ANTWERPEN SEPT NIKO DIGITAL STRATEGY BE
RCA GROUP / HASSELT JULY SKODA SOCIAL MEDIA BE
THE MANIFEST / BRUSSELS SEPT TELELINGUA WEBSITE WW
UNIVERSEM / GEMBLOUX OCT YVES ROCHER BENELUX DIGITAL STRATEGY BENELUX
VOICE / BRUSSELS NOV NN SOCIAL MEDIA BE
MARKETINGDIGITAL
New position /
COMPANY
NAME Old position /
COMPANY
THE MOST SUCCESSFUL CITIES
%
SECTORS OVERVIEW
OCTOBER
NOVEMBER
DECEMBER
SEPTEMBER
AUGUST
JULY**
VINCENT
NOLF
MD Metro BE & deputy-
CEO Makro BE / METRO –
MAKRO CASH & CARRY
Managing Director
Media Mail /
BPOST
ADRIANA
HOPPENBROUWER
Marketing Director /
HEMA
Marketing Director /
RANDSTAD
MARIELLA
DE KONING
MDGroup Marketing /
RANDSTAD HOLDING –
RANDSTAD NEDERLAND
Marketing Director /
V&D
QUINT
DEKKER
PR Manager Benelux /
SONY BELGIUM
PR & Communications /
SHARP ELECTRONICS
BENELUX
KIRSTEN
PINT
Marketing Manager
Benelux /
ZESPRI SERVICE CENTRE
Brand Manager /
FRIESLANDCAMPINA
BELGIUM
DAVID
FAVEST
Marketing Director /
MIVB – STIB
Dir. Sales Operations
BELUX (EMEA Region) /
FCA FIAT CHRYSLER AUTO.
TINEKE
MEIJERMAN
Head of Communications
Facebook Benelux /
FACEBOOK NL
Communications & Public
Aairs Manager /
GOOGLE BENELUX
SOPHIE
DOCX
Marketing Manager /
BD MYSHOPI
Marketing Communication
Manager /
SAMSUNG ELECTRONICS
DORIEN
AERTS
MKT. D. & Comm. M.
Small & Med. Businesses /
MICROSOFT BELUX
Chief Marketing Oicer /
MOBILE VIKINGS
ANAÏS
JUNON
Trade MKT. M. & Brand
M. Isostar Benelux /
NUTRITION & SANTÉ
Brand Manager
Tic Tac Benelux /
FERRERO
GUY
ELEWAUT
Marketing Director /
COLRUYT GROUP
Senior Vice President
Special Projects /
DELHAIZE BELGIUM
HANS
DE CUYPER
CEO /
AG INSURANCE
Managing Director –
Chief Financial Oicer /
AG INSURANCE
ERIC
DE SAQUI DE SANNES
CEO /
SOGETI
Account Executive /
CAPGEMINI
STIJN
HEYTENS
Marketing Director
Belgium /
McDONALD'S BELGIUM
Marketing Director
Unilin Flooring /
UNILIN
CÉDRIC
MOULIN
CEO /
FAMOUS CLOTHES –
CAMELEON
Founder and President /
SAND-ROCK
PETER
GAZELLE
Managing Director
Belgium /
GRAYDON BELGIUM
Managing Director
Belgium /
CREDITSAFE
MIK
GOOSSENS
Trade Marketing
Manager /
ESSENT.BE
Product Marketing
Manager SNOW /
BASE COMPANY
RIK
LEMMENS
Online Marketing
Manager /
BASE COMPANY
Product Manager Digital /
MEDIAHUIS
ERWIN
DITO
D. Marketing, Com. &
Insights / McDONALD'S
NEDERLAND
MKT. Director Benefralux
Jupiler, Stella Artois,
Hertog Jan / AB-INBEV
MICHIEL
SALLAETS
Communications
Manager Benelux /
GOOGLE BELGIUM
Press Relations
Oicer / Spokesman /
BINCKBANCK
IVES
DEPOORTERE
General Manager
Iglo Belgium /
IGLO BELGIUM
Managing Director /
ORANGINA SCHWEPPES
INTERNATIONAL
KRISTOF
AMPE
Marketing Directeur /
PALM BREWERIES
MKT. Director Unilever
Belgium Foods, Beverage
and Ice Cream / UNILEVER
INGE
SMIDTS
Chief Marketing Oicer /
LIBERTY GLOBAL BV
VP Residential
Marketing /
TELENET
DIETER
STRUYE
General Manager Brico &
Brico Plan-It /
BRICO BELGIUM
Sales Director /
DANONE
ANOUK
MERTENS
MD Eleven Sports Net-
work BE / ELEVEN
SPORTS NETWORK BE
Managing Director
Audiovisual /
SANOMA MEDIA
BART
TUYLS
Group HR Director /
SPADEL
Human Resources
Manager /
BENEO GROUP
7% 9%
88%
23% (BENELUX) 13% (WW)
64%
15% (BELUX) 28% (EU)
57%
28% (EU) 38% (WW)
34%
SERVICES
FOOD
CULTURE & LEISURE
TRAVEL & TOURISM
DRINKS
INFORMATION MEDIA
BANK & INSURANCE
15
13
9
7
6
45
5
CLOTHES/ACCESSORY/TEXTILE
AUTOMOTIVE TRANSPORT
4
4
ANTWERPEN
MECHELEN
LEUVEN
BRUSSELS
NAMUR
BRUGES

PUBLICIS BRUSSELS BRU
SAATCHI & SAATCHI AN
LEO BURNETT BRUSSELS BRU
DIGITASLBI BRU
DUVAL GUILLAUME
ANTWERP/MODEM AN
ZENITHOPTIMEDIA
THE ROI AGENCY
 FUEL@VIVAKI BRU
FMCG BRU
PERFORMICS BRU
WWW.SPACE.BE
SPACE
HEADQUARTER: BRUSSELS
ANNUAL TURNOVER: 173,6 M. €*
STRUCTURE OF THE SHAREHOLDERS ORGANISED BETWEEN WPP,
MEDIACOM BELGIUM, LEO BURNETT AND SAATCHI&SAATCHI.
AGENCY FAMILY TREE
SIMPLIFIED STRUCTURE OF THE MOST IMPORTANT AGENCY NETWORKS IN BELGIUM
Thissimpliedcartographyisafreecommunicationdocumentprovidedtoallprofessionalsfromthecommunicationsector
inBelgium.Itrepresentsanon-exhaustiveoverviewofthemainagencynetworksinBelgium,thankstotheresearchesofthe
TBSdocumentalists,andwasnotalwaysapprovedbytheconcernedcompanies.TBSisnotresponsibleforanyinaccuracies.
For further information, please contact [email protected].
The turnovers are coming from annual reports and converted, when needed, in US dollars.
TBS BELGIUM | Boulevard Louis Schmidtlaan 103 | 1040 Brussels | Tel. [phone] | www.tbsgroup-europe.com | www.lefac.com
GREY BENELUX – BRUSSELS BRU
THESE DAYS Y&R AN
JWT BRUSSELS BRU
GROUPM
KINETIC BRU
MAXUS BRU
MEC BRU
MEDIACOM BRU
MINDSHARE BRU
WEBVEILLE BRU
OGILVY GROUP
OGILVYONE WORLDWIDE BRU
OGILVY PR WORLDWIDE BRU
SOCIAL LAB BRU
WWW.WPP.COM
WPP
HEADQUARTER: LONDON
WW ANNUAL TURNOVER 2014: 17,5 MRD. $*
WWW.PUBLICISGROUPE.COM
PUBLICIS
HEADQUARTER: PARIS
WW ANNUAL TURNOVER 2014: 8,2 MRD. $*
DDB BRU
TBWA/BRUSSELS
E-GRAPHICS BRU
HEADLINE PUBLISHING AGENCY AN
PRIDE BRU
TBWA/ANTWERP AN
TWO MEN AND A HORSEHEAD BRU
OMNICOM MEDIA
GROUP
OMD BRU
PHP BRU
BBDO
DARWIN BBDO DI
WWW.OMNICOMGROUP.COM
OMNICOM
HEADQUARTER: NEW YORK
WW ANNUAL TURNOVER 2014: 15,3 MRD. $*
DENTSU AEGIS
NETWORK
AMNET BELGIUM BRU
CARAT BELGIUM BRU
DEEPBLUE BRU
IPROSPECT BRU
ISOBAR BRU
LOCAL FOCUS BRU
NEWWORLD BELGIUM ME
POSTERSCOPE BELGIUM BRU
VIZEUM BELGIUM BRU
WWW.DENTSUAEGISNETWORK.COM
DENTSU AEGIS
HEADQUARTER: TOKYO
WW ANNUAL TURNOVER 2014: 5,6 MRD. $*
IPG MEDIABRANDS
INITITATIVE HO
MEDIABRANDS AUDIENCE
PLATFORM – MAP HO
MEDIABRANDS PUBLISHING HO
OUTDOOR SERVICES HO
UM HO
WWW.INTERPUBLIC.COM
INTERPUBLIC
HEADQUARTER: NEW YORK
WW ANNUAL TURNOVER 2014: 7,5 MRD. $*
SERVICEPLAN
BENELUX
GONZALES AN
MEDIAPLUS BRU
PLAN.NET CAMPAIGNS GE
PLAN.NET MEDIA BRU
WWW.SERVICEPLAN.COM
SERVICEPLAN
HEADQUARTER: MUNICH
WW ANNUAL TURNOVER 2014: 300 M. $*
HAVAS WORLDWIDE
HAVAS CITY BRU
HAVAS LIFE BRU
HAVAS WW DIGITAL BRU
HAVAS WW EXPERIENCE BRU
HAVAS MEDIA
GROUP
ARENA MEDIA BRU
HAVAS MEDIA BRU
+
2MV DATA CONSULTING BRU
+ AFFIPERF BRU
+ ECSELIS BRU
+ HAVAS EARNERD MEDIA BRU
+ SOCIALYSE BRU
WWW.HAVAS.COM
HAVAS
HEADQUARTER: PUTEAUX
WW ANNUAL TURNOVER: 2,1 MRD. $*
MEDIA
DIGITAL
CREATIVE
COMMUNICATION
PUBLISHER
PR
MARKETING*
SERVICES**
SALES HOUSE
ANTWERPEN AN
BRUSSELS BRU
DIEGEM DI
GENK GE
HOEILAART HO
MECHELEN ME
** The “Services” sector includes, among others, the following areas: Production, Services,
Financial Services, Consulting
*The“Marketing”mainsectorincludes,amongothers,thefollowingareas:event,POS,buyers,
Dialogue, Content, CRM, B2B
AGENCY MAIN SECTOR
LOCATIONS
AGENCIES NETWORKS
AUTONOMOUS AGENCY
RANKING UMA 2014 PER GROUP
1 DENTSU AEGIS NETWORK € 259 M
2 MEDIABRANDS € 254,3 M
3 GROUP M € 219,1 M
4 SPACE € 173,6 M
5 OMNICOM MEDIA GROUP € 134,8 M
6 ZENITHOPTIMEDIA € 129 M
7 HAVAS MEDIA € 128,6 M
8 MEDIAPLUS (EX MUNDOMEDIA) € 16,5 M
RANKING UMA 2014 PER BRAND
1 SPACE € 173,6 M
2 INITIATIVE € 154,2 M
3 CARAT € 130,6 M
4 ZENITHOPTIMEDIA € 129 M
5 HAVAS MEDIA € 128,6 M
6 OMD € 127 M
7 MINDSHARE € 115 M
8 UM € 93,3 M
9 VIZEUM € 88,8 M
10 MEC € 70,5 M
11 MAXUS € 27,7 M
12 MEDIAPLUS (EX MUNDOMEDIA ) € 16,5 M
13 PHD € 4,3 M