Opera sans frontières - Opera

Audio-Visual & Digital Media
and
Marketing & Communications
Forum Meeting
Strasbourg, 12-14 March 2015
Thursday 12 March 2015
From 12:30 – 18:00 at ARTE headquarters, 4, quai du Chanoine Winterer, 67080 Strasbourg
Partners in Opera Europa Digital Platform
12.30
Arrival
13.00
Lunch
14.30
Training on M3i: ARTE’s Content Management System for the uploading of videos and related information on the
Opera Europa Digital Platform.
16.30
Coffee break
17.00
Presentation of ARTE’s Master Control Unit – ends at 18:00
17.30
Meeting of the Marketing & Communications forum steering group Hotel Cathedral
19.30
Dinner at Gurtlerhoft – 13 Place de la Cathédrale
Choice of dishes will be provided – cost of dinner excl. drinks 31.50€ to be paid individually on site.
Friday 13 March 2015
L’Opéra national du Rhin,19 Place Broglie, 67008 Strasbourg
Joint sessions of the Audio-visual & Digital Media and the Marketing & Communication forum
9:00
Welcome by Marc Clémeur, Directeur général of l’Opéra national du Rhin
9.30
Presentation of the Opera Europa Digital Platform
10.00
Producing digital contextual material I: curating content
Case studies: Independent producers, Jean-Jacques Schaettel and Lise Lemeunier
Live at home, Uta Sander (Staatsoper Wien)
11.30
Coffee break
11.45
Producing digital contextual material II: marketing tools or educational resources – squaring competing
priorities with Ed Newsome (Welsh National Opera)
13.00
Lunch
14.00
Digital Media: Driving audiences, building communities
Case studies: ROH - Caroline Bailey/Christopher Millard (London ROH)
Numeridanse.tv - Matthieu Rietzler (Maison de la Danse, Lyon)
15.30
Opera Europa Digital Platform – Marketing and Communications Plan
Presentation of the communication plan by Luke O’Shaughnessy, communication tools at your disposal by Aline
Chif, own channels communication by ARTE
16.30
Coffee break
16.45
Meeting of the OEDP partners: communication action plan
18.00
19.30
Dinner at Le Clou – 3 Rue du Chaudron
Choice of dishes will be provided – cost of dinner excl. drinks 29.50€ to be paid individually on site.
Saturday 14 March 2015
L’Opéra national du Rhin,19 Place Broglie, 67008 Strasbourg
Marketing & Communication Forum
09.30
European Opera Days (EOD): How to promote it and how to use Social Media on that day
11.00
Coffee Break
11.15
Group discussions:
M&C departments under pressure: how can we get smarter with all the new channels and decreasing resources?
12.45
Lunch
13.45
Conclusions and future meetings and topics led by Ing-Marie Persmo
15.00
End of the meeting

Country
Opera Company
Name
Title
Austria
Wiener Staatsoper
Oliver Zenner
Head of IT
Austria
Wiener Staatsoper
Uta Sander
New Media
Belgium
La Monnaie De Munt
Jo Nicolai
Chef de service régie son et vidéo
Belgium
Opera Europa
Aline Chif
Communications Coordinator
Belgium
Opera Europa
Audrey Jungers
Manager
Belgium
Opera Europa
Camille Sert
Intern
Belgium
Opera Europa
Luke O'Shaughnessy
Project Manager
Czech
Republic
National Theatre Brno
Michael Kořínek
Marketing and PR of Ballet
Czech
Republic
Prague National Theatre
Michaela Černá
Public Relations
Finland
Finnish National Opera
Johanna Järventaus
Specialist, Sales and Digital Communications
Finland
Finnish National Opera
Kaisa Rönkkö
Head of Orchestra Department
Finland
Finnish National Opera
Liisa Riekki
Communications Director
France
ARTE
Heike Huntebrinker
Chargée Communication et Sponsoring
France
ARTE
Marie-Laure Denay
Unité Culture Spectacles
France
ARTE
Marysabelle Cote
Directrice de cabinet et responsible de la coordination
France
ARTE
Claude Savin
Porte-parole Presse
France
Festival d'Aix-en-Provence
Marie Lobrichon
Communication officer
France
Maison de la Danse
Matthieu Rietzler
Secrétaire général
France
Opéra national de Lyon
Hélène Guilbert
Webmaster
France
Opéra national de Lyon
Nathalie Moine
Responsable Marketing et Ventes
France
Opéra national de Paris
Myriam Daudet
Directrice des Relations avec le Public & Marketing
France
Opéra national du Rhin
Marc Clémeur
Directeur Général
France
Opéra national du Rhin
Mélanie Aron
Directrice de la Communication et du Mécénat
France
Ozango Productions
Jean-Jacques Schaettel
Producer
France
Ozango Productions
Lise Lemeunier
Executive Producer
Germany
Badisches Staatstheater
Karlsruhe
Johannes Wiesel
Volontär Kommunikation & Marketing
Germany
Badisches Staatstheater
Karlsruhe
Lina Schmidt
Fundraising, Sponsoring & Marketing
Germany
Komische Oper Berlin
André Kraft
Leiter Marketing & Kommunikation
Germany
Komische Oper Berlin
Christian Dittloff
Social Media and Online Manager
Germany
Oper Stuttgart
Nikolaus Witty
Online Communication
Germany
Oper Stuttgart
Thomas Koch
Director Communication
Italy
Teatro Regio di Torino
Paola Giunti
Director of Communication and Public Relations
Italy
Teatro Regio di Torino
Simone Solinas
Editorial Activities and Historical Archive
Latvia
Latvian National Opera
Daina Markova
Member of the Board
Latvia
Latvian National Opera
Irbe Treile
Head of Public Relations
Netherlands
Nationale Opera & Ballet
Harm-Jan Keizer
Online specialist
Netherlands
Nationale Opera & Ballet
Sandra Eikelenboom
Head of Marketing, Communication and Sales
Norway
Den Norske Opera og Ballett
Fredrik Glans
Company Administrator
Norway
Den Norske Opera og Ballett
Hedda Høgåsen-Hallesby
Press officer
Norway
TakeOne Music Production
Jørn Pedersen
Music Producer
Poland
Polish National Opera
Agnieszka Szopińska
Digital content specialist
Poland
Polish National Opera
Daniel Kusiak
Audiovisual system architect
Russia
Perm State Opera and Ballet
Theatre
Olga Sudnishchikova
Manager in PR Department
Russia
Perm State Opera and Ballet
Vasilii Efremov
Head of Public Relations Department

Country
Opera Company
Name
Title
Theatre
Spain
Gran Teatre del Liceu
Agustí Filomeno
Marketing Manager
Spain
Teatro Real
David Pérez Gancedo
Technical Manager of the Audiovisual Production
Department
Spain
Teatro Real
Natalia Camacho
Audiovisual Production Coordinator
Sweden
GöteborgsOperan
Ing-Marie Persmo
Marketing and Sales Director
UK
Garsington Opera
Eileen Forsey
Marketing Officer
UK
Royal Opera House
Caroline Bailey
Director of Marketing
UK
Royal Opera House
Christopher Millard
Director of Press and Communications
UK
Royal Opera House
Ellen West
Head of Online content
UK
Welsh National Opera
David Massey
Digital Manager
UK
Welsh National Opera
Ed Newsome
Head of Marketing