!"#$"%&&'()*+%,--*(
.//*'(0/,1'"2,+%,"'(3453657(
!"#$%&'()#*+,-./0)1234)567-.8+9.,)2-)%:;/8860.;,-./0)
Objectifs*
(
8'(9%:;'-#"('/(<"*%+,#/(='>?(@0-+,&*A,%('+(BC:#&&0/,:%+,#/(D'"&'+(%0E(*+0A,%/+2(
AF%:G0*","(A'2(:#&D*+'/:'2(D#-H1%-'/+'2(:#/:'"/%/+(-%(:#/:'D+,#/('+(-%("*%-,2%+,#/(A'(2,+'2(
='>I(8'2(#>J':+,K2(A'(:'++'(%//*'(2#/+(A#/:(A'(L(
(
.:G0*","(-'2(:#//%,22%/:'2(%DD"#K#/A,'2('/(:#/:'D+,#/(A'(2,+'(='>('/(+'"&'2(
AF,A'/+,+*(K#/:+,#//'--'?(AF02%$'2?(A'(D#2,+,#//'&'/+?(A'(2':+'0"I(
(
&%M+",2'"-'2-#$,:,'-2(A'(:"*%+,#/(&0-+,&*A,%(N,/K#$"%D;,'?(A*1'-#DD'&'/+2?(2#/?(7)O(
(
D"#D#2'"(0/'(%DD"#:;'(2':+#",'--'(A0(='>('+(A'2(,/+'"/%0+'2(P(+"%1'"2(-FBC
<#&&0/,:%+,#/?($"Q:'(P(A'2(*+0A'2(A'(&%":;*?(+'/A%/:'2(,/A02+",'--'2('+(%/%-H2'2(
%DD-,G0*'2I(
(
@'++"'('/(#'01"'(A'2(:#&D*+'/:'2(#D*"%+,#//'--'2('+(:#/:"R+'2(P(+"%1'"2(0/(D"#J'+(
D*A%$#$,G0'(AF'/1'"$0"'?(2#02(-%(K#"&'(AF0/'(%$'/:'("%22'&>-%/+(D-02,'0"2(D"#K,-2(
:#&D-*&'/+%,"'2?(G0,(2#/+("'/K#":*2($"Q:'(P(A'2('/2',$/'&'/+2(*-':+,K2I(
(
Titre*décerné*
(
S,+"'(:'"+,K,*(/,1'%0(3(L(Bachelor Création Web, Multimédia et E-communication(
(
Débouchés*professionnels*
(
.(-F,220'(A0(9%:;'-#"?(-F*+0A,%/+('2+(P(&T&'(A'("*%-,2'"(A'2(:%;,'"2(A'2(:;%"$'2(A'(+"#,2(
#"A"'2(L($"%D;,G0'?(+':;/,G0'('+('"$#/#&,G0'(D#0"(&'++"'('/(D-%:'(0/(2,+'(='>(2#,+('/(
2#-,+%,"'?(2#,+('/(*G0,D'I(U-("*A,$'(-'2(A#:0&'/+2('/(G0'2+,#/(D#0"(-'2(%J02+'"('/(K#/:+,#/(A'(
-%(:#&&%/A'(G0F,-("'V#,+I(U-(&'+('/(D-%:'(-'(2G0'-'++'(K#/:+,#//'-?(%,/2,(G0'(-F%":;,+':+0"'(
AF,/K#"&%+,#/(%A%D+*'(D#0"(-'2(;%>,--'"($"%D;,G0'&'/+(AF0/'(K%V#/(:#;*"'/+'I(
U-(D'0+(A#/:("'J#,/A"'(A'2(%$'/:'2(W'>('/(+%/+(G0'(:#/:'D+'0"('+("*%-,2%+'0"(&0-+,&*A,%?(
,/+*$"%+'0"C,/K#$"%D;,2+'I(B/(#0+"'?(2%(:#//%,22%/:'(A0(2':+'0"('+(A'2(02%$'2(-0,(D'"&'+(A'(
&'++"'(2%(D"#A0:+,#/('/("%DD#"+(%1':(-'2(*1#-0+,#/2(A0(='>?(%1':(-'2(%++'/+'2(A'2(
0+,-,2%+'0"2(K,/%0EI(U-(A'1,'/+(A#/:(0/'("'22#0":'(D"*:,'02'('/(+%/+(G0'(+':;/,:,'/(
#D*"%+,#//'-('+(,/+'"-#:0+'0"(A'(D-02,'0"2(:#"D2(A'(&*+,'"2(N:#&&'":,%0E?(;*>'"$'0"2?(
:-,'/+2O?(A#/+(,-(:#//%,+(-'2(D"%+,G0'2('+(&*+;#A'2I(
(
8%(1#:%+,#/(D",/:,D%-'(A0(:H:-'(9%:;'-#"('2+(A'(D'"&'++"'(0/'(D"#K'22,#//%-,2%+,#/(P(-F,220'(
A'(-%(K#"&%+,#/?(%1':(D-02("%"'&'/+(0/'(D#0"20,+'(AF*+0A'I(
(
!"#$"%&&'()*+%,--*(
.//*'(0/,1'"2,+%,"'(3453657(
Pré*requis*
.1#,"(0/(9%:X3('/(&0-+,&*A,%?('/(,/K#$"%D;,'?('/(:#&&0/,:%+,#/(#0('/(A*1'-#DD'&'/+(
,/K#"&%+,G0'(
Calendrier*et*rythmes*
YH+;&'(
Z'D+(
\#1(
)*:(
]%/1(
^*1(
@%"2(
.1"(
@%,(
]0,/(
]0,-(
.-+'"/%/:'(
;'>A#&%A%,"'(
<#0"2(-'2(80/A,6&%"A,(?('/('/+"'D",2'(-'2(&'":"'A,6J'0A,('+(1'/A"'A,(
N:#/+"%+(A'(D"#K'22,#//%-,2%+,#/O(
Stages*et*missions*en*alternance*
8%(K#"&%+,#/('2+(:#/2+"0,+'(20"(0/(&#AR-'(%-+'"/%/+(G0,(D",1,-*$,'(-%("*$0-%",+*(AF0/("H+;&'(
;'>A#&%A%,"'?(%1':(-'(A*>0+(A'(2'&%,/'(P(-FU<.\(D'/A%/+(3(J#0"2?(20,1,(A'(7(J#0"2('/(
'/+"'D",2'I(<'(:;#,E(%220"'(0/'(:#/+,/0,+*(A%/2(-%(D"#$"'22,#/(D*A%$#$,G0'('+(0/'(>#//'(
,/+*$"%+,#/(A%/2(-%(1,'(A'(-F'/+"'D",2'?(D#0"("'2+'"(D-',/'&'/+(#D*"%+,#//'-(2%/2("#&D"'(
%1':(-'2(D"#J'+2('/(:#0"2I(
8'2('/+"'D",2'2(2#/+('/("%DD#"+(%1':(P(-%(K#,2(-'2(:#&D*+'/:'2(#",$,/'--'2(A'(-F*+0A,%/+('+(
%1':(2#/(2#0;%,+(AF,/+*$"'"(-'(2':+'0"(A'(-%("*%-,2%+,#/(='>I(
Horaires*d’enseignements*
#/6*<)
=3)$26*2<)
Conception d’un site Web : de l’idée à la proposition client(
34(
Chartes graphiques, ergonomiques et fonctionnelles(
34(
Gestion de production Web et suivi de projet(
34(
Ergonomie des sites Web statiques et dynamiques(
34(
Référencement et optimisation Web(
34(
Réalisation de projet Web
_4(
Base de données en PHP(
`4(
CMS Drupal(
`4(
Réalisation de site Web avec Dreamweaver et Flash (
a4(
Programmation et animation interactives avec Flash(
a4(
E-Marketing (fidélisation, newsletters et emailing(
74(
Gestion de la relation client (CRM et E-CRM)(
74(
Droit du multimédia(
74(
Anglais pour le marketing et le multimédia(
a4(
Stratégies de communication1*!
34(
Fondamentaux du marketing*!
34(
Communication visuelle : identité, déclinaisons, gabarits* !
34(
Langage XHTML+ CSS, XML et HTML*!
34(
Infographie 2D pour le Web*!
34(
Techniques de la 3D*
34(
Design sonore*
34(
>/-,7)
?@@)
1 Les modules avec astérisque sont électifs, soit 7 matières dont 5 obligatoires, donc 100 heures sur 140 offertes.
!"#$"%&&'()*+%,--*(
.//*'(0/,1'"2,+%,"'(3453657(
(
Conception d’un site Web : de l’idée à la proposition client
)
A/8,.02(L(Pôle conception, analyse et optimisation d’un site Web(
(
(
(
(
)
%B,76,-./0(L(<#/+"b-'(:#/+,/06(BE%&'/(K,/%-)
(
(
(
)
C*/D*,882(L(
(
C 8%(D",2'('/(:#&D+'(A'2(#>J':+,K2('+(A'(-%(A'&%/A'(,/,+,%-'(
C 8%(+"%A0:+,#/(A'2(>'2#,/2(A0(:-,'/+('/(:;%&D(A'(D#22,>-'2(
C 8%(+"%/2K#"&%+,#/(AF0/'(+;*&%+,G0'('/(D"#>-*&%+,G0'(
C 8%(D;%2'(A'("':;'":;'(:"*%+,1'(L(%/%-H2'(A'(-F'E,2+%/+?(:#&D%"%,2#/?(
,A'/+,K,:%+,#/(A'2(2#0":'2(AF,/2D,"%+,#/?('ED-#,+%+,#/(A'2('E'&D-'2('+(:#/+"'C
'E'&D-'2(
C 8'(:;#,E(AF0/'(;HD#+;R2'('+(2%(K#"&0-%+,#/('/(D"#D#2,+,#/(
C 8'2(%"$0&'/+%+,#/2('+(-'2(+':;/,G0'2(A'(D"*2'/+%+,#/(
C 8'2(*+%D'2(A'(K,/%-,2%+,#/(A'(-%(:#/:'D+,#/('+(2%(:#/+"%:+0%-,2%+,#/(
(
)
)
#/8E+-20;2<),;F6.<2<)G)
(
<#//%M+"'(-'2(*+%D'2(A'(-%(:#/:'D+,#/?(%:G0*","(-%(&*+;#A#-#$,'(:"*%+,1'('+(2%(
"%+,#/%-,2%+,#/?(+"%/2K#"&'"(-'2(:#/:'D+2('/(0/(D"#J'+(+"%/2&,22,>-'('+(%"$0&'/+*?(2'(
:#/K"#/+'"(P(-%(:",+,G0'('+(D"#A0,"'(A'2("*%J02+'&'/+2(%::'D+*2('+(D'"+,/'/+2I(
(
(
(
!"#$"%&&'()*+%,--*(
.//*'(0/,1'"2,+%,"'(3455653(
Chartes graphiques, ergonomiques et fonctionnelles
)
A/8,.02(L(Pôle conception, analyse et optimisation d’un site Web(
(
(
(
(
)
%B,76,-./0(L(<#/+"b-'(:#/+,/06'E%&'/(K,/%-I)
(
(
(
)
C*/D*,882(L(
(
C ^#"&%-,2%+,#/(D"#K'22,#//'--'(A'2(:;#,E(AF,A'/+,+*($"%D;,G0'('+(+"%A0:+,#/(A'(
-'0"2(2D*:,K,:%+,#/2('/(:%"%:+*",2+,G0'2('ED-#,+%>-'2(L(:#A'2(:#0-'0"?(,:#/'2?(-#$#?(
A*:-,/%,2#/2?(+HD#$"%D;,'2?($%>%",+2?(#"$%/,2%+,#/(A'2(D%1*2?(+"%,+'&'/+(A'2(
,&%$'2?('+:I(
(
C ^#"&%-,2%+,#/(A'2(&#A'2(A'(/%1,$%+,#/('+(A'(&%"G0%$'(A'(-F,/K#"&%+,#/(L(
2+"0:+0"'(;HD'"+'E+'('+(;HD'"&*A,%?(D#,/+%$'('+(:,":0-%+,#/('/+"'(D%"+,'?(
;,*"%":;,'(A'2(A#//*'2?(2,$/%-*+,G0'('+(,/+'"%:+,1,+*?('+:I(
(
C ^#"&%-,2%+,#/(A'2(:;#,E(+':;/,G0'2?(%1%/+%$'2('+(,/:#/1*/,'/+2(A'2(+':;/#-#$,'2(
"'+'/0'2?(2:;*&%(A'(-%(>%2'(A'(A#//*'2?(,/+*$"%+,#/(A'2(A,KK*"'/+'2(:#0:;'2(
-#$,:,'--'2('+(A'2(-%/$%$'2(A'(A*1'-#DD'&'/+I(
(
8%("*A%:+,#/('+(-%(A#:0&'/+%+,#/(A'2(:;%"+'2("%22'&>-'/+(-'2(2D*:,K,:%+,#/2(%220"%/+(0/'(
>#//'(&,2'('/(c01"'(A0(D"#J'+I(
)
)
#/8E+-20;2<),;F6.<2<)G)
)
["$%/,2%+,#/(A'(A#:0&'/+2(A'(+"%1%,-(D"*:,2%/+(-'2(:;#,E(A'(='>A'2,$/('+(A'(
W'>A*1'-#DD'&'/+?(%1':(D",2'('/(:#&D+'(A'2(%++'/+'2(A'2(:#&&%/A,+%,"'2('+(A'2(
;%>,+0A'2(A'2(0+,-,2%+'0"2(K,/%0E(:,>-*2I(
(
(
(
!"#$"%&&'()*+%,--*(
.//*'(0/,1'"2,+%,"'(3455653(
Gestion de production Web et suivi de projet
)
A/8,.02(L(Pôle conception, analyse et optimisation d’un site Web(
(
(
(
(
)
%B,76,-./0(L(<#/+"b-'(:#/+,/06'E%&'/(K,/%-I)
(
(
(
)
C*/D*,882(L(
C ^#"&%-,2%+,#/(A'2(:#/+"%,/+'2(A'(D"#A0:+,#/(L(#>J':+,K26&#H'/26:#d+2(
C BE+"%:+,#/(P(D%"+,"(A'2(:%;,'"2(A'2(:;%"$'2(L(
)'2(&*A,%2(-,1"%>-'2(
)'2($%>%",+2(
)'2(2#-0+,#/2(+':;/,G0'2(
(
C B1%-0%+,#/(A'2(+'&D2(A'(D"#A0:+,#/?(AF,/+*$"%+,#/('+(A'(+'2+(
C B1%-0%+,#/(A'2(D"#K,-2(A'(:#--%>#"%+'0"2(L(D#,/+2(K#"+2('+(D#,/+2(AF%DD"'/+,22%$'(
C !-%/,K,:%+,#/(A'2(*+%D'2(A'(D"#A0:+,#/(%1':(A'1,2%$'(
C Z0D'"1,2,#/(A'(-%(:;%M/'(A'(D"#A0:+,#/(
C !"#:'2202(AF%J02+'&'/+('/+"'(D-%//,/$(D"*1,2,#//'-('+(#D*"%+,#//'-(
C !",2'('/(:#&D+'(A'2(:#/2',-2('+(%1,2('/(:#0"2(A'(D"#A0:+,#/(
C )#:0&'/+2(AF*+%D'2?(:#&D+'C"'/A0?(:,":0-%,"'2?(:#/2,$/'2(
)
C*/H2-)E/6*)*I-J82)20)G<#/+,/0('+(%-+'"/%/:')
)
#/8E+-20;2<),;F6.<2<)G)
)
!-%//,K,:%+,#/(AF0/(D"#J'+?(20,1,(A0(D"#J'+?(&,2'('/(2H/'"$,'('/+"'(:#/+",>0+'0"2?(
%/+,:,D%+,#/(A'2(D#,/+2(A'(A,KK,:0-+*('+("'2D':+(A'2(A*-%,2('+(:#d+2I(
(
1 / 23 100%
La catégorie de ce document est-elle correcte?
Merci pour votre participation!

Faire une suggestion

Avez-vous trouvé des erreurs dans linterface ou les textes ? Ou savez-vous comment améliorer linterface utilisateur de StudyLib ? Nhésitez pas à envoyer vos suggestions. Cest très important pour nous !