course catalogue - NEOMA Business School

COURSE CATALOGUE
Fall & Spring
2017 - 2018

Course Catalogue – Fall & Spring 2017-2018 2
Contents
OUR PROGRAMMES AT A GLANCE .............................................................................................................................. 6
OUR CAMPUSES ............................................................................................................................................................ 6
UNDERGRADUATE COURSES ....................................................................................................................................... 7
FALL ............................................................................................................................................................................ 7
SPRING ....................................................................................................................................................................... 8
International Business Programme – Spring Undergraduate ........................................................................................ 9
GRADUATE COURSES ................................................................................................................................................. 10
FALL .......................................................................................................................................................................... 10
SPRING ..................................................................................................................................................................... 12
Specialist English taught Graduate Tracks .................................................................................................................. 13
Management & Technology Track (Fall only) ............................................................................................................... 13
Intermediate Option (Master 1) ............................................................................................................................... 13
Advanced Option (Master 2) ................................................................................................................................... 13
Supply Chain Track (MSc)........................................................................................................................................... 14
Fall ........................................................................................................................................................................ 14
Spring (advanced) .................................................................................................................................................. 14
International Project Development (MSc) ..................................................................................................................... 14
Fall ........................................................................................................................................................................ 14
Spring .................................................................................................................................................................... 14
Global Management (MSc) .......................................................................................................................................... 15
Fall ........................................................................................................................................................................ 15
Spring .................................................................................................................................................................... 15
Marketing French Excellence (MSc) ............................................................................................................................ 15
Fall ........................................................................................................................................................................ 15
Spring .................................................................................................................................................................... 15
French Language & Culture Courses ........................................................................................................................... 16
Fall & Spring ............................................................................................................................................................... 16
GRADING SYSTEM ....................................................................................................................................................... 17
COURSE: Business Ethics .............................................................................................................................................. 18
COURSE: Global Human Resource Management............................................................................................................ 20
COURSE: Management Accounting and Control ............................................................................................................. 21
COURSE: Strategic Management ................................................................................................................................... 22
COURSE: The Digital Organisation ................................................................................................................................. 59
COURSE: The Social Impact of Globalisation and Innovation ........................................................................................... 23
COURSE: Corporate Finance 2 ....................................................................................................................................... 24
COURSE: Critical Thinking ............................................................................................................................................. 25
COURSE: Developing international distribution networks ................................................................................................. 26
COURSE: Essentials of Project Management .................................................................................................................. 27
COURSE: International Entrepreneurship Project ............................................................................................................ 28
COURSE: People Management - Team Building and Leadership ..................................................................................... 29
COURSE: Purchasing, Procurement and SCM ................................................................................................................ 30
COURSE: Sustainable business ..................................................................................................................................... 31
COURSE: Web Marketing ............................................................................................................................................... 32
COURSE: Comptabilité générale..................................................................................................................................... 33
COURSE: Gestion juridique de l'entreprise ...................................................................................................................... 34
COURSE: Méthodes quantitatives de gestion .................................................................................................................. 35
COURSE: Economie....................................................................................................................................................... 36
COURSE: Fondamentaux du marketing .......................................................................................................................... 38
COURSE: Fundamentals of Accounting........................................................................................................................... 39
COURSE: Fundamentals of Economics ........................................................................................................................... 40
COURSE: Fundamentals of Marketing ............................................................................................................................ 42
COURSE: Challenge Communication .............................................................................................................................. 43
COURSE: Developing Concepts in Marketing .................................................................................................................. 44
COURSE: Ethique, criminalité financière et fraude fiscale ................................................................................................ 45
COURSE: Expérience d’immersion entrepreneuriale........................................................................................................ 46
COURSE: Histoire de l'art ............................................................................................................................................... 47
COURSE: Innovation et créativité .................................................................................................................................... 48
COURSE: Intercultural Management ............................................................................................................................... 49
COURSE: International Relations .................................................................................................................................... 50
COURSE: Introduction aux systèmes d’information .......................................................................................................... 51
COURSE: Marketing Trends (GB) ................................................................................................................................... 52
COURSE: Marketing trends (F) ....................................................................................................................................... 53
COURSE: Relations interpersonnelles............................................................................................................................. 54
COURSE: Rhétorique et persuasion ................................................................................................................................ 55
COURSE: Corporate finance 1 ........................................................................................................................................ 56
COURSE: Entrepreneurship............................................................................................................................................ 19
COURSE: International Marketing Strategy ..................................................................................................................... 57

Course Catalogue – Fall & Spring 2017-2018 3
COURSE: People Management ...................................................................................................................................... 58
COURSE: Financial Risk Management ............................................................................................................................ 60
COURSE: International Brand and Product Management ................................................................................................. 61
COURSE: Logistics ........................................................................................................................................................ 62
COURSE: Managing Nonprofit Organizations .................................................................................................................. 63
COURSE: Multichannel Retailing .................................................................................................................................... 64
COURSE: Comptabilité de gestion .................................................................................................................................. 65
COURSE: Finance d'entreprise ....................................................................................................................................... 66
COURSE: Management des opérations........................................................................................................................... 67
COURSE: Responsabilité sociétale des entreprises et éthique des affaires ...................................................................... 68
COURSE: Corporate Finance ......................................................................................................................................... 70
COURSE: Corporate Social Responsibility and Business Ethics ....................................................................................... 71
COURSE: Cost Accounting ............................................................................................................................................. 73
COURSE: Operations Management ................................................................................................................................ 74
COURSE: Entrepreneurial Creativity ............................................................................................................................... 75
COURSE: European Business ........................................................................................................................................ 76
COURSE: Integrated Business Management ................................................................................................................... 77
COURSE: Luxury Marketing............................................................................................................................................ 78
COURSE: Geopolitics and International Relations ........................................................................................................... 79
COURSE: Quantitative Methods for Managers ................................................................................................................ 80
COURSE: Geopolitics and International Relations ........................................................................................................... 81
COURSE: Capital Budgeting and Financing .................................................................................................................... 82
COURSE: Human Resources & Organization .................................................................................................................. 83
COURSE: Management Accounting ................................................................................................................................ 84
COURSE: Strategy ......................................................................................................................................................... 85
COURSE: Africa: Investment in New Horizons ................................................................................................................. 86
COURSE: Brand Management ........................................................................................................................................ 87
COURSE: Digital Finance ............................................................................................................................................... 88
COURSE: Diversity and Psycho-Socio Risk Management ................................................................................................ 89
COURSE: Doing Research in Management ..................................................................................................................... 90
COURSE: Emerging Markets .......................................................................................................................................... 91
COURSE: Explor'action/créativité .................................................................................................................................... 92
COURSE: Finances alternatives ..................................................................................................................................... 93
COURSE: Fiscalité, business et mondialisation ............................................................................................................... 94
COURSE: Fondamentaux de la communication ............................................................................................................... 95
COURSE: Fundamentals of Communication .................................................................................................................... 96
COURSE: Gestion de la marque ..................................................................................................................................... 97
COURSE: Gestion de projets .......................................................................................................................................... 98
COURSE: Global Marketing ............................................................................................................................................ 99
COURSE: Gouvernance et pratiques des entreprises familiales ..................................................................................... 100
COURSE: History and Business Ethics ......................................................................................................................... 101
COURSE: Introduction aux Entreprises Ressource Planning (ERP) : une application avec SAP ...................................... 102
COURSE: Introduction to Financial Markets and Products ............................................................................................. 103
COURSE: Introduction to Operations Research ............................................................................................................. 104
COURSE: Leadership through Movies........................................................................................................................... 105
COURSE: Management des activités de service ............................................................................................................ 106
COURSE: Managing Fast-Growing Companies ............................................................................................................. 108
COURSE: Market Intelligence (FR) ............................................................................................................................... 109
COURSE: Market Intelligence (GB) ............................................................................................................................... 110
COURSE: Mobile Business Model : Innovation and API Economy .................................................................................. 111
COURSE: Mondialisation : enjeux économiques, stratégiques et géopolitiques............................................................... 112
COURSE: Nuit de l’ONU, négociation et géopolitique .................................................................................................... 113
COURSE: Philanthropy, Foundation, NGO and Social Change ...................................................................................... 114
COURSE: Prévisions et aide à la décision ..................................................................................................................... 115
COURSE: Revenue Management ................................................................................................................................. 116
COURSE: Secteur public, potentialités d'emploi et métiers du conseil ............................................................................ 117
COURSE: Services Marketing ....................................................................................................................................... 118
COURSE: Supply Chain Management (FR) ................................................................................................................... 120
COURSE: Supply Chain Management (GB) .................................................................................................................. 121
COURSE: The Economics and Management of Sport .................................................................................................... 122
COURSE: The Economics of Culture ............................................................................................................................ 123
COURSE: Advanced Team Management ...................................................................................................................... 124
COURSE: Basic HR ..................................................................................................................................................... 125
COURSE: Consumer Behaviour .................................................................................................................................... 126
COURSE: Critical Thinking ........................................................................................................................................... 127
COURSE: Cultural Marketing ........................................................................................................................................ 128
COURSE: Data Analysis ............................................................................................................................................... 129
COURSE: Développement web ..................................................................................................................................... 130
COURSE: Design Thinking ........................................................................................................................................... 131
COURSE: Digital Marketing .......................................................................................................................................... 132

Course Catalogue – Fall & Spring 2017-2018 4
COURSE: Droit des sociétés ......................................................................................................................................... 133
COURSE: Economic Sociology ..................................................................................................................................... 134
COURSE: Economie collaborative ................................................................................................................................ 135
COURSE: Entrepreneuriat et finance (e-learning) .......................................................................................................... 136
COURSE: Europe in the World...................................................................................................................................... 137
COURSE: Financial Analysis ........................................................................................................................................ 138
COURSE: Ingénierie et stratégie fiscale ........................................................................................................................ 139
COURSE: Innovation Management ............................................................................................................................... 140
COURSE: Innovation, stratégie et prospective ............................................................................................................... 141
COURSE: International Finance .................................................................................................................................... 143
COURSE: International Trade and Business .................................................................................................................. 144
COURSE: Portfolio Analytics ......................................................................................................................................... 145
COURSE: Investment Management .............................................................................................................................. 147
COURSE: Leading Change ........................................................................................................................................... 148
COURSE: Lean Management ....................................................................................................................................... 149
COURSE: Dilemmes de l'entrepreneur : croissance versus contrôle ............................................................................... 150
COURSE: Macro Organizational Development .............................................................................................................. 151
COURSE: Managing in a Multicultural World ................................................................................................................. 152
COURSE: Marketing and Design................................................................................................................................... 153
COURSE: Marketing and Distribution ............................................................................................................................ 154
COURSE: Marketing and Innovation ............................................................................................................................. 155
COURSE: Marketing Strategy ....................................................................................................................................... 156
COURSE: Money and Banking...................................................................................................................................... 157
COURSE: Money Market Instruments ........................................................................................................................... 158
COURSE: Negotiation .................................................................................................................................................. 159
COURSE: Quantitative Method for Finance and VBA ..................................................................................................... 160
COURSE: Relational Marketing and CRM ..................................................................................................................... 161
COURSE: Scenario Planning ........................................................................................................................................ 162
COURSE: Social Innovation .......................................................................................................................................... 163
COURSE: Strategic Purchasing .................................................................................................................................... 164
COURSE: Supply Chain Management........................................................................................................................... 165
COURSE: Territorial Marketing ..................................................................................................................................... 166
COURSE: VBA ............................................................................................................................................................. 167
COURSE: VBA for finance ............................................................................................................................................ 168
COURSE: Watch, Competitive Intelligence and Lobbying............................................................................................... 169
COURSE: Business Analytics ....................................................................................................................................... 170
COURSE: Change Management in IT Environment ....................................................................................................... 171
COURSE: Digital Business Strategy .............................................................................................................................. 172
COURSE: IT Project Management I .............................................................................................................................. 173
COURSE: Digital Communication & Social Media .......................................................................................................... 174
COURSE: Experiential Marketing & Customer Centric Culture ....................................................................................... 175
COURSE: Supply Chain Optimization............................................................................................................................ 177
COURSE: IS Consulting ............................................................................................................................................... 178
COURSE: Big Data ....................................................................................................................................................... 179
COURSE: Innovation & Entrepreneurship ...................................................................................................................... 181
COURSE: IT Project Management II ............................................................................................................................. 182
COURSE: Leadership ................................................................................................................................................... 183
COURSE: Design Thinking & UX .................................................................................................................................. 184
COURSE: Disruptive Marketing ..................................................................................................................................... 185
COURSE: Digital Governance ....................................................................................................................................... 186
COURSE: E-Supply Chain Management ....................................................................................................................... 187
COURSE: Information Systems for Supply Chain Management ...................................................................................... 188
COURSE: Strategic Purchasing .................................................................................................................................... 189
COURSE: International Procurement ............................................................................................................................ 190
COURSE: Introduction to Management Science ............................................................................................................ 191
COURSE: Introduction to Strategic Supply Chain Management ...................................................................................... 192
COURSE: Operations and Process Management .......................................................................................................... 193
COURSE: Industrial Organization and Technology Management.................................................................................... 194
COURSE: Logistics and Transportation ......................................................................................................................... 195
COURSE: Managing Quality for Supply Chain Management .......................................................................................... 196
COURSE: Revenue Management ................................................................................................................................. 197
COURSE: Risk and Project Management ...................................................................................................................... 198
COURSE: Financial Analysis of Multinational Companies .............................................................................................. 199
COURSE: Managing Individuals and Teams: an Experiential Approach .......................................................................... 200
COURSE: Multi-Dimensional Project Management ........................................................................................................ 201
COURSE: Strategic Marketing Management ................................................................................................................. 202
COURSE: Strategies of Development across Countries and Cultures ............................................................................. 203
COURSE: Managing Financial Risks in an International Context .................................................................................... 204
COURSE: Negotiation Strategies and Dispute Resolution .............................................................................................. 205
COURSE: Managing the Legal Dimensions of Business ................................................................................................ 206

Course Catalogue – Fall & Spring 2017-2018 5
COURSE: Business Planning and New Venture Development ....................................................................................... 207
COURSE: Project Management Life Cycle .................................................................................................................... 208
COURSE: Business Statistics ....................................................................................................................................... 210
COURSE: Financial Analysis ........................................................................................................................................ 211
COURSE: Global Socio-Economic Environment ............................................................................................................ 212
COURSE: International Marketing ................................................................................................................................. 213
COURSE: Organizational Behaviour & International Negotiation .................................................................................... 215
COURSE: Responsibility, Sustainability and Organizational Misconduct in Global Business ............................................ 216
COURSE: Cross-cultural Management in Global Business ............................................................................................. 217
COURSE: Global Strategy and Innovation ..................................................................................................................... 218
COURSE: International Governance and Trade ............................................................................................................. 219
COURSE: Leadership and Management Competences ................................................................................................. 220
COURSE: Managerial Accounting ................................................................................................................................. 221
COURSE: Operations & Supply Chain Management ...................................................................................................... 222
COURSE: Consumer Behaviour .................................................................................................................................... 223
COURSE: International Strategic Marketing ................................................................................................................... 224
COURSE: Millennial Marketing...................................................................................................................................... 225
COURSE: Operational Marketing .................................................................................................................................. 226
COURSE: Quantitative Tools for Marketing ................................................................................................................... 227
COURSE: Brand Management ...................................................................................................................................... 228
COURSE: Cultural Marketing ........................................................................................................................................ 229
COURSE: Distributive Marketing ................................................................................................................................... 230
COURSE: High-Tech Marketing .................................................................................................................................... 231
COURSE: Luxury Marketing.......................................................................................................................................... 232
COURSE: Service Marketing ........................................................................................................................................ 233
COURSE: Boosting your Employability in France ........................................................................................................... 234
COURSE: Découvrir et comprendre la culture française ................................................................................................. 235
COURSE: Discovering and Understanding French Culture ............................................................................................. 236
COURSE: French for Business ..................................................................................................................................... 237
COURSE: French for Communication............................................................................................................................ 238