EXAMEN ESG
B3
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ESG : B3
E Nom de l’enseignant : Carole CHONE
E Examen : ENGLISH EXAM (11th May 2020)
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Durée de l’épreuve : 1h00
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Documents papier autorisés : NO
NO CHEATING ALLOWED ON THE INTERNET
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RAPPEL : Les traducteurs électroniques et le plagiat sont INTERDITS lors des
compositions d’examen.
B3 Exam March Session – 2nd SEMESTER 2019-2020
GRAMMAR
I/ Complete the sentences and choose the correct form and tense each time (10 points)
1. “Look at her ! How beautiful she looks today !” “What …………….……..(she/to do) ?
2. She ……………………………….. (to work) all afternoon, that’s why she is so tired
3. If I ………………….. (not/to see) the product advertised, I wouldn’t have bought it
4. My hands are dirty, “I …………………………………….. (to fix) the car”
5. I ………….…………… (to stop) smoking if I …………….…… (to be) you
6. She ………………... (to pass) her exam if she ever ……………… (to study)
7. Suzy …………………….(to eat) 2 eggs and 1 toast yesterday morning at 9 o’clock
8. It ……………………………………..……… (to rain) when we went out
9. I didn’t recognise Lucy last time, because she …………….…… (to change) her look
10. The new manager ………….……(to be) on sick leave since the beginning of the week
II/ Vocabulary (Could you translate the following words please) (10 points)
1. A textbook example 11. Mettre des bâtons dans les roues
2. The earnings 12. Etre rattrapé (phrasal verb)
3. To meet the deadlines 13. Etre bizarre / étrange / inquiétant
4. To relinquish 14. Resserer les liens
5. The deal is off 15. Gravir les échelons dans l’entreprise
6. Word-of-mouth advertising 16. Sensibiliser (l’opinion publique)
7. To implement a strategy 17. Etre rentable
8. To tap a market 18. Lancer une campagne de pub
9. To appeal to 19. Une foire commerciale
10. Retailer brand 20. Fidélité à la marque
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III/ ESSAY:Written Expression ( > 220 words) (10 points) You have to choose ONE single topic please
Marketing is a social process which satisfies consumers' needs. The term includes
anticipating the customers' future needs and expectations, often through market
research. Traditional marketing has been used for so many years and has now been
replaced by what is called “viral marketing” as a new method of promotion.
→ Could you explain how this new medium can help marketers to reach more customers
and cut costs.
→ You have to justify your answer by giving some relevant examples please.
OR
“The increasing demand for luxury products is strongly driven by social influences that
may boost consumers’ choices”.
→ Could you comment on the statement and relate what motivates the average consumer to
buy luxury brands. Always justify your answer by giving relevant examples please.
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