EXAMEN ESG B3 E ESG : B3 E Nom de l’enseignant : Carole CHONE E Examen : ENGLISH EXAM (11th May 2020) E Durée de l’épreuve : 1h00 E Documents papier autorisés : NO NO CHEATING ALLOWED ON THE INTERNET ê RAPPEL : Les traducteurs électroniques et le plagiat sont INTERDITS lors des compositions d’examen. B3 Exam March Session – 2nd SEMESTER 2019-2020 GRAMMAR I/ Complete the sentences and choose the correct form and tense each time (10 points) 1. “Look at her ! How beautiful she looks today !” “WhatT…………….……..(she/to do) ? e 2. She ……………………………….. (to work) all afternoon, that’s why she is so tired 3. If I ………………….. (not/to see) the product advertised, I wouldn’t have bought it 4. My hands are dirty, “I …………………………………….. (to fix) the car” 5. I ………….…………… (to stop) smoking if I …………….…… (to be) you 6. She ………………... (to pass) her exam if she ever ……………… (to study) 7. Suzy …………………….(to eat) 2 eggs and 1 toast yesterday morning at 9 o’clock 8. It ……………………………………..……… (to rain) when we went out 9. I didn’t recognise Lucy last time, because she …………….…… (to change) her look 10. The new manager ………….……(to be) on sick leave since the beginning of the week II/ Vocabulary (Could you translate the following words please) (10 points) 1. A textbook example 2. The earnings 3. To meet the deadlines 4. To relinquish 5. The deal is off 6. Word-of-mouth advertising 7. To implement a strategy 8. To tap a market 9. To appeal to 10. Retailer brand 11. Mettre des bâtons dans les roues 12. Etre rattrapé (phrasal verb) 13. Etre bizarre / étrange / inquiétant 14. Resserer les liens 15. Gravir les échelons dans l’entreprise 16. Sensibiliser (l’opinion publique) 17. Etre rentable 18. Lancer une campagne de pub 19. Une foire commerciale 20. Fidélité à la marque III/ ESSAY:Written Expression ( > 220 words) (10 points) You have to choose ONE single topic please Marketing is a social process which satisfies consumers' needs. The term includes anticipating the customers' future needs and expectations, often through market research. Traditional marketing has been used for so many years and has now been replaced by what is called “viral marketing” as a new method of promotion. → Could you explain how this new medium can help marketers to reach more customers and cut costs. → You have to justify your answer by giving some relevant examples please. OR “The increasing demand for luxury products is strongly driven by social influences that may boost consumers’ choices”. → Could you comment on the statement and relate what motivates the average consumer to buy luxury brands. Always justify your answer by giving relevant examples please. ________________________________________
