Les Principes d`Ottawa - Stop Marketing to Kids Coalition

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Contexte!!
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Définitions!et!champ!d’action!!
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Recommandation!politique!
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1.!OFFRIR!UNE!PROTECTION!EFFICACE!AUX!ENFANTS.!-&1(&#B"#21(13#2(>"'2%@<6%L'&4&#2($<6#8'"C6&1(?(6"(
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2.!ÊTRE!PRESCRITS!PAR!LA!LOI.!7&<61(5&1('L06&4&#21(">>6%@"C6&1(&#($&'2<(5&(6"(63%(3#2(1<BB%1"44&#2(
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3.!ADOPTER!UNE!DÉFINITION!PLUS!LARGE!DE!LA!PUBLICITÉ.(-&1(>36%2%A<&1(&2('L06&4&#21(53%$&#2(%#@6<'&(
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4.!INTERDIRE!LA!PUBLICITÉ!DESTINÉE!AUX!ENFANTS!DANS!DES!ENVIRONNEMENTS!POUR!ENFANTS.!-&1(
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5.!PRENDRE!DES!MESURES!POUR!GÉRER!LES!MÉDIAS!TRANSNATIONAUX.!-&1(485%"1(2'"#1#"2%3#"<=(3<(6&1(
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6.!ÊTRE!ÉVALUÉS,!CONTRÔLÉS,!JUSTIFIÉS!ET!MIS!EN!ŒUVRE.!-&1(>36%2%A<&1(&2('L06&4&#21(53%$&#2(H2'&(
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8.!VEILLER!À!CE!QUE!LE!GOUVERNEMENT!SOIT!UN!PARTENAIRE!ESSENTIEL!DANS!L’ÉLABORATION!DES!
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9.!S’ASSURER!QUE!LE!GOUVERNEMENT!ÉLABORE!DES!DÉFINITIONS!POLITIQUES!CLAIRES.!-.86"C3'"2%3#(
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