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Audio-Visual & Digital Media and Marketing & Communications Forum Meeting Strasbourg, 12-14 March 2015 Thursday 12 March 2015 From 12:30 – 18:00 at ARTE headquarters, 4, quai du Chanoine Winterer, 67080 Strasbourg Partners in Opera Europa Digital Platform 12.30 Arrival 13.00 Lunch 14.30 16.30 Training on M3i: ARTE’s Content Management System for the uploading of videos and related information on the Opera Europa Digital Platform. Coffee break 17.00 Presentation of ARTE’s Master Control Unit – ends at 18:00 17.30 Meeting of the Marketing & Communications forum steering group 19.30 Dinner at Gurtlerhoft – 13 Place de la Cathédrale Choice of dishes will be provided – cost of dinner excl. drinks 31.50€ to be paid individually on site. Hotel Cathedral Friday 13 March 2015 L’Opéra national du Rhin,19 Place Broglie, 67008 Strasbourg Joint sessions of the Audio-visual & Digital Media and the Marketing & Communication forum 9:00 Welcome by Marc Clémeur, Directeur général of l’Opéra national du Rhin 9.30 Presentation of the Opera Europa Digital Platform 10.00 Producing digital contextual material I: curating content Case studies: Independent producers, Jean-Jacques Schaettel and Lise Lemeunier Live at home, Uta Sander (Staatsoper Wien) Coffee break 11.30 11.45 13.00 Producing digital contextual material II: marketing tools or educational resources – squaring competing priorities with Ed Newsome (Welsh National Opera) Lunch 16.30 Digital Media: Driving audiences, building communities Case studies: ROH - Caroline Bailey/Christopher Millard (London ROH) Numeridanse.tv - Matthieu Rietzler (Maison de la Danse, Lyon) Opera Europa Digital Platform – Marketing and Communications Plan Presentation of the communication plan by Luke O’Shaughnessy, communication tools at your disposal by Aline Chif, own channels communication by ARTE Coffee break 16.45 Meeting of the OEDP partners: communication action plan 14.00 15.30 18.00 19.30 Dinner at Le Clou – 3 Rue du Chaudron Choice of dishes will be provided – cost of dinner excl. drinks 29.50€ to be paid individually on site. Saturday 14 March 2015 L’Opéra national du Rhin,19 Place Broglie, 67008 Strasbourg Marketing & Communication Forum 09.30 European Opera Days (EOD): How to promote it and how to use Social Media on that day 11.00 Coffee Break 11.15 12.45 Group discussions: M&C departments under pressure: how can we get smarter with all the new channels and decreasing resources? Lunch 13.45 Conclusions and future meetings and topics led by Ing-Marie Persmo 15.00 End of the meeting Country Opera Company Name Title Austria Wiener Staatsoper Oliver Zenner Head of IT Austria Wiener Staatsoper Uta Sander New Media Belgium La Monnaie De Munt Jo Nicolai Chef de service régie son et vidéo Belgium Opera Europa Aline Chif Communications Coordinator Belgium Opera Europa Audrey Jungers Manager Belgium Opera Europa Camille Sert Intern Belgium Opera Europa Luke O'Shaughnessy Project Manager Czech Republic National Theatre Brno Michael Kořínek Marketing and PR of Ballet Czech Republic Prague National Theatre Michaela Černá Public Relations Finland Finnish National Opera Johanna Järventaus Specialist, Sales and Digital Communications Finland Finnish National Opera Kaisa Rönkkö Head of Orchestra Department Finland Finnish National Opera Liisa Riekki Communications Director France ARTE Heike Huntebrinker Chargée Communication et Sponsoring France ARTE Marie-Laure Denay Unité Culture Spectacles France ARTE Marysabelle Cote Directrice de cabinet et responsible de la coordination France ARTE Claude Savin Porte-parole Presse France Festival d'Aix-en-Provence Marie Lobrichon Communication officer France Maison de la Danse Matthieu Rietzler Secrétaire général France Opéra national de Lyon Hélène Guilbert Webmaster France Opéra national de Lyon Nathalie Moine Responsable Marketing et Ventes France Opéra national de Paris Myriam Daudet Directrice des Relations avec le Public & Marketing France Opéra national du Rhin Marc Clémeur Directeur Général France Opéra national du Rhin Mélanie Aron Directrice de la Communication et du Mécénat France Ozango Productions Jean-Jacques Schaettel Producer France Ozango Productions Lise Lemeunier Executive Producer Germany Badisches Staatstheater Karlsruhe Johannes Wiesel Volontär Kommunikation & Marketing Germany Badisches Staatstheater Karlsruhe Lina Schmidt Fundraising, Sponsoring & Marketing Germany Komische Oper Berlin André Kraft Leiter Marketing & Kommunikation Germany Komische Oper Berlin Christian Dittloff Social Media and Online Manager Germany Oper Stuttgart Nikolaus Witty Online Communication Germany Oper Stuttgart Thomas Koch Director Communication Italy Teatro Regio di Torino Paola Giunti Director of Communication and Public Relations Italy Teatro Regio di Torino Simone Solinas Editorial Activities and Historical Archive Latvia Latvian National Opera Daina Markova Member of the Board Latvia Latvian National Opera Irbe Treile Head of Public Relations Netherlands Nationale Opera & Ballet Harm-Jan Keizer Online specialist Netherlands Nationale Opera & Ballet Sandra Eikelenboom Head of Marketing, Communication and Sales Norway Den Norske Opera og Ballett Fredrik Glans Company Administrator Norway Den Norske Opera og Ballett Hedda Høgåsen-Hallesby Press officer Norway TakeOne Music Production Jørn Pedersen Music Producer Poland Polish National Opera Agnieszka Szopińska Digital content specialist Poland Polish National Opera Daniel Kusiak Audiovisual system architect Russia Perm State Opera and Ballet Theatre Olga Sudnishchikova Manager in PR Department Russia Perm State Opera and Ballet Vasilii Efremov Head of Public Relations Department Country Opera Company Name Title Theatre Spain Gran Teatre del Liceu Agustí Filomeno Marketing Manager Spain Teatro Real David Pérez Gancedo Technical Manager of the Audiovisual Production Department Spain Teatro Real Natalia Camacho Audiovisual Production Coordinator Sweden GöteborgsOperan Ing-Marie Persmo Marketing and Sales Director UK Garsington Opera Eileen Forsey Marketing Officer UK Royal Opera House Caroline Bailey Director of Marketing UK Royal Opera House Christopher Millard Director of Press and Communications UK Royal Opera House Ellen West Head of Online content UK Welsh National Opera David Massey Digital Manager UK Welsh National Opera Ed Newsome Head of Marketing
