publications jennifer takhar

Publications de Jennifer Takhar 1
MAJ aout 2016
PUBLICATIONS
JENNIFER TAKHAR
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Articles
J. Takhar. Le Marketing Critique dans tous ses débats. L'Expansion Management
Review, 2012, 3, n° 146, p. 38-50.
J. Takhar. Anita Roddick's Word Stretching: Conflating Philanthropy with Green
Marketing. Revue Internationale de Psychosociologie, 2010, vol. 16, n°39, p.
265-282.
J. Takhar, C. Wulf. Asia vs. the 'Others': How to bridge the intercultural gap in
cross-border higher education. International Journal of Management in
Education, 2009, vol. 3, n° 3-4, p. 375-387 .
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Ouvrages
J. Takhar. Comprendre et Gérer l'Altérité. Paris : Honoré Champion, 2016. A
paraître.
J. Takhar. Marketing Critique et Théorie Postcoloniale. In : I. Roussel-Gillet, I.
Asgarally. Interculturel... Enjeux et pratiques. Arras : Artois Presses Université,
2015.
J. Takhar, S. Lacoste. Internationalising the French Education Paradigm. In : D.
Sharma (ed.). Cultural Perspectives in a Global Marketplace : Proceedings of the
2010 Cultural Perspectives in Marketing Conference. Cham : Springer, 2015, p.
73.
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Conférences
J. Takhar. Gendering (s) and Market Appropriation. Publicis Communication
Agency, Paris, 2016.
J. Takhar, K. Pemberton. Complicitous consumers, fertility marketing and
troubling testimonials. Association for Consumer Research Conference, Berlin,
2016.
J. Takhar, K. Pemberton. User-gendered content? Evaluating the rhetoric of
online fertility marketing discourses. 13th ACR Conference on Gender, Marketing
and Consumer Behaviour, ESCP-EAP, 2016.

Publications de Jennifer Takhar 2
MAJ aout 2016
J. Takhar. Translating culture into commerce: Who wants to be a Chief Culture
Officer? 10th International GEM&L Conference, Groupe d'Etudes Management &
Langage, 2016.
J. Takhar. Marketing Discourse and Self-Reflexivity. 17th Discourse Net
conference on Reflexivity and Critique, University of Navarra, Spain, 2016.
J. Takhar. Interdisciplinarity and the Marketing Canon. Mapping Fields of Study:
Renegotiations of Disciplinary Spaces in the the English-Speaking World, Nancy,
2016.
J. Takhar. Tweetifying South Asian diplomacy: Shashi Tharoor's soft power. 10th
International Conference. Global Communication Association, Berlin, 2015.
J. Takhar. Postcolonialism and the tendentious narratives of international
marketing case studies. 9th International GEM&L Conference, Groupe d'Etudes
Management & Langage, Aalto University, Helsinki, 2015.
J. Takhar. The Rhetoric of Indian Corporate Discourses. Postcolonialism:
Theoretical and Pragmatic Considerations, Université Sorbonne Nouvelle – Paris
3, 2014.
J. Takhar. Embracing a soft power approach to teaching "Corporate India". 8th
International GEM&L Conference, Groupe d'Etudes Management & Langage,
2014.
J. Takhar. CSR from the Inside: The employee-centric case of Innocent Drinks.
5th Tricontinental Conference. Global Advances in Business Communication
(GABC), 2013.
J. Takhar. A New Rhetoric for South Asian Business Diplomacy: Shashi Tharoor's
soft power. 5th Tricontinental Conference. Global Advances in Business
Communication (GABC), 2013.
J. Takhar. Marketing Critique et Théorie Postcoloniale. "Penser et Agir pour
l'Interculturel". Centre Culturel International de Cerisy, Cerisy-la-Salle, 2013.
J. Takhar. Re-reading Thomas Frank on business culture (s). University of
Poitiers, CEREGE, marketing research seminar series, 2011.