Nil Özçaglar-Toulouse - IMMD

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Nil OZCAGLAR-TOULOUSE
Professor of Marketing
Université Lille Nord de France– IMMD
SKEMA Business School
Visiting Professor at the University of Wuhan
Updated : 31.01.2012
Univ Lille Nord de France
1 place Déliot - BP 381
59020 Lille CEDEX
 office : + (33)3 20 90 77 05
 mobile : + (33)6 18 48 60 14
 [e-mail]
Summary :
Nil Özçaglar-Toulouse is professor of marketing at the University of Lille 2. She is a regular visiting professor at
the University of Wuhan, China and at the University of Galatasaray, Turkey. Her research topics focus on
theoretical issues in transformative research and in consumer culture theory (consumer resistance, ethical
consumption, acculturation, identity projects); social marketing and public policy implications (e.g., immigration,
fair trade, sustainable development). Her research has appeared in Recherche et Applications Marketing, Revue
Française de Gestion, Décisions Marketing, Marketing Theory, Consumption, Markets and Culture, Journal of
Business Research, Journal of Business Ethics and Journal of Marketing Management. She also served as an editor
for “Marketing management: a cultural perspective” (2011, Routledge) and “Le commerce équitable: entre utopie
et marché” (2008, Vuibert). She is a co-founder and former president of FairNESS (Network on Exchanges in
Social Sciences) and a member of the ACR and AFM. She is currently serving on the editorial review board of the
journal Consumption, Markets and Culture, Décisions Marketing, Perspectives Culturelles de la Consommation
and Journal of Marketing in Brazil. She remains active in the French Marketing Association, the Association for
Consumer Research, and the Association for Consumer Culture Theory.
EDUCATION
2011 National examination for university full professorship (concours externe de l’agrégation)
2002 - 2005 PhD Marketing, Université Lille 2 (France)
2001 - 2002 MBA Management, Université Lille 2 (France)
2000 - 2001 MBA Service Marketing, Université Lille 2 (France)
1997 - 2000 BA Trade engineering, Université Lille 2 (France)
ACADEMIC POSITIONS
Since 09/2011 Professor of marketing, SKEMA Business School
Since 09/2011 Professor of marketing, Université Lille Nord de France– IMMD (Retail Marketing and
Management of Institute) (after succeeding at the ‘agrégation de sciences de gestion’ - the national
examination for university full professorship in management)
Director of MSc Marketing & Retailing
Head of Mercur Research Center [http://www.skema-research.com]
2006 – 2011 Assistant Professor of marketing, Université Lille 2
2002 – 2006 Research and Teaching assistant, Université Lille 2

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REFEREED JOURNAL PUBLICATIONS
ROBERT-DEMONTROND P. et ÖZÇAĞLAR-TOULOUSE N. (forthcoming, 2012), Les ambiguïtés sémantiques
du commerce équitable : micro-mythanalyse des imaginaires de consommation, Recherche et Applications
Marketing
CHERRIER H., SZUBA M. et ÖZÇAĞLAR-TOULOUSE N. (forthcoming, 2012), Barriers to Downward Carbon
Emission: Exploring Sustainable Consumption in Face of the Glass Floor, Journal of Marketing Management
OUHRAMOUNE N. et ÖZÇAĞLAR-TOULOUSE N. (forthcoming, 2011), Exogamous weddings and fashion in a
rising consumer culture: Kabyle ethnic minority dialectics of change and reproduction, Marketing Theory
BEJI-BECHEUR A., ÖZÇAĞLAR-TOULOUSE N. et HERBERT M. (2011), Etudier l’ethnique : la construction
de la responsabilité des chercheurs face à un sujet sensible, Revue Française de Gestion
ASKEGAARD S. and ÖZÇAĞLAR-TOULOUSE N. Guest Editors (2011), Editorial: Still Crossing Borders:
Migration, Consumption and Markets, Consumption, Markets & Culture, 14 (3), 217-222.
BEJI-BECHEUR A., ÖZÇAĞLAR-TOULOUSE N. et ZOUAGHI S. (in Press - Available online 12 March 2011),
Introspected Ethnicity: Researchers in Search of their Identity, Journal of Business Research
DIAZ PEDREGAL V. and ÖZÇAĞLAR-TOULOUSE (in Press - Available online 31 January 2011), Why does
not everybody purchase fair trade products? The question of the fairness of fair trade products' consumption for
consumers, International Journal of Consumer Studies
OZCAGLAR-TOULOUSE N. et COVA B. (2010), Une histoire de la CCT française: parcours et concepts clés,
Recherche et Applications Marketing, 25 (2), 69-91. (Classement AERES A / CNRS cat 2)
[English version: OZCAGLAR-TOULOUSE N. et COVA B. (2010), A History of French CCT: Pathways and
Key Concepts, Recherche et Applications Marketing]
OZCAGLAR-TOULOUSE N. BEJI-BECHEUR A. and MURPHY P. (Forthcoming 2010) Fair Trade in France:
From Individual Innovators to Contemporary Networks, Journal of Business Ethics, 589-606.
OZCAGLAR-TOULOUSE N. BEJI-BECHEUR A., GATEAU M. and ROBERT-DESMONTROND P.
(Forthcoming 2010), Demythicising Fair Trade in France: History of an Ambiguous Construction, Journal of
Business Ethics
DIAZ PEDREGAL V. and OZCAGLAR-TOULOUSE (Forthcoming 2010), Is “fair trade” fair for consumers?,
International Journal of Consumer Studies
FOSSE-GOMEZ M.-H. and OZCAGLAR-TOULOUSE N. (2009), Augmenter le pouvoir d’achat par
l’autoréduction : les Robins des bois des supermarchés, Décisions Marketing, 56, 63-73
OZCAGLAR-TOULOUSE N. BEJI-BECHEUR A., FOSSE-GOMEZ M.H., HERBERT M. and ZOUAGHI S.
(2009), L’ethnicité en comportement du consommateur : un état des recherches, Recherche et Applications
Marketing, 24 (4), 57-76.
[English version: OZCAGLAR-TOULOUSE N. BEJI-BECHEUR A., FOSSE-GOMEZ M.H., HERBERT M.
et ZOUAGHI S. (2009), Ethnicity in consumer research: an overview, Recherche et Applications Marketing,
24 (4), 57-76]
OZCAGLAR-TOULOUSE N. (2009), Quel sens les consommateurs responsables donnent-ils à leur consommation
? Une approche par les récits de vie, Recherche et Applications Marketing, 24 (3), pp.3-24.
[English version: OZCAGLAR-TOULOUSE N. (2009), What Meaning do Responsible Consumers Give to
Their Consumption? An Approach by Narratives, Recherche et Applications Marketing, 24 (3), pp.3-22]
BEJI-BECHEUR A., DIAZ PEDREGAL V. and OZCAGLAR-TOULOUSE (2008), Fair trade – just how ‘fair’ are
the exchanges?, Journal of Macromarketing, 28, 1, pp. 44-52.
OZCAGLAR-TOULOUSE N., SHIU E. and SHAW D. (2006), In Search of Fair Trade: Ethical Consumer
Decision-making in France, International Journal of Consumer Studies, 30(5), pp. 502-514.

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BEJI-BECHEUR A., FOSSE-GOMEZ M.-H. and OZCAGLAR-TOULOUSE N. (2005), Quel marketing pour le
commerce équitable ?, Décisions Marketing, 39 (juillet-septembre), pp. 9-20.
BEJI-BECHEUR A. and OZCAGLAR N. (2002), Le commerce équitable : vers une éthique des relations
commerciales Nord-Sud, Revue Entreprise Ethique, 17 (octobre), pp. 19-26.
BOOKS, CHAPTERS, RESEARCH REPORTS
Books
PEÑALOZA L., TOULOUSE N. and VISCONTI L.M., eds. (2011), Marketing Management: A Cultural
Perspective, UK :London, Routledge.
BECHEUR A. et TOULOUSE N. (2008), Le commerce équitable: entre utopie et marché, Paris, Vuibert, 192p.
Chapters
ÖZÇAĞLAR-TOULOUSE N. (2011), Institutionalization of sustainable market: A case study of Fair trade in
France, in Marketing management: a cultural perspective, éds. L. Peñaloza, N. Toulouse et L. Visconti, Routledge.
AMMARI R. et ÖZÇAĞLAR-TOULOUSE N. (2011), Les racines religieuses du don, in Don et pratiques
caritatives, éds. M. Bergadàa, B. Urien et M. Legall, De Boeck, 51-66.
PETITPRETRE B., OZCAGLAR-TOULOUSE N. et PERNIN J.-L. (Forthcoming 2012), Consommateurs,
Dictionnaire du commerce équitable, éds. FairNESS, Paris, Quae.
OZCAGLAR-TOULOUSE N. (2009), Diversité ethnique et consommation, in Management : tensions
d’aujourd’hui, éd. B. Pras, Paris FNEGE/Vuibert, pp.307-313.
DIAZ-PEDREGAL V., OZCAGLAR-TOULOUSE N. (2008), L’institutionnalisation du commerce équitable :
l’émergence d’une législation relative à un commerce « différent », in Traduire nos responsabilités planétaires.
Recomposer nos paysages juridiques, Eds. C. Eberhart, Bruxelles, Bruylant, pp.473-490.
OZCAGLAR-TOULOUSE N. (2008), Désormais, le consommateur achète responsable », in Petit bréviaire des
idées reçues en management, éds. A. Pezet et S. Sponem (CriM), Paris, Editions la Découverte, 87-95.
OZCAGLAR-TOULOUSE N. (2008), Les récits de vie , in A la recherche du consommateur – De nouvelles
techniques d’étude pour mieux comprendre les clients, éd. D. Dion, Paris, Dunod, pp. 123-143.
OZCAGLAR-TOULOUSE N. (2008), The French Consumption Objector - Lifestyle Choice or Identity? , in
Downshifting: a theoretical and practical approach to living a simplified life, Eds. Cherrier, H. and Gondolfi,
ICFAI University Press, pp. 71-86.
OZCAGLAR-TOULOUSE N. (2007), Living for ‘ethics’: responsible consumption in everyday life, in Research in
Consumer Behavior, Volume 11, Consumer Culture Behavior, Eds. Belk, R. and J. Sherry, Elsevier, pp.393-409.
Research Report
OZCAGLAR-TOULOUSE N., ed. (2009), Ethnicité et comportement de consommation, Research Report, PICOM.
SARRAZIN-BITEYE E. et al. (2009), Les réseaux d’acteurs du commerce équitable Exemple de l’Ile-de-France,
Research Report, PICRI Commerce Equitable.

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PUBLISHED PRESENTATIONS (REFEREED)
LE GALL-ELY M., ÖZÇAĞLAR-TOULOUSE N., DESCHÊNES J. & MARCOUX J.-S. (2011), Roundtable
Giving, Sharing, Consuming: Connecting Consumer Behaviors, Advances in consumer research, October 13 -
16, St. Louis, MO, USA
SCHILL M. et ÖZÇAĞLAR-TOULOUSE N. (2011), Family and sustainable consumption: what practices?,
Sustainable Consumption – Towards Action and Impact Conference, November 6 - 8, Hamburg.
CHIAPELLO E. et ÖZÇAĞLAR-TOULOUSE N. (2011), Récupérer ou être récupéré : le commerce équitable à
l’épreuve de la théorie de cooptation, dans Sessions Spéciale « Transformative Consumer Research : Entre
réalité et utopie, un agenda de recherche », 18-20 Mai, Bruxelles.
ÖZÇAĞLAR-TOULOUSE N. et SZUBA M. (2010), Can Sustainability Break the Glass Floor of the Social
Imaginary? dans la session spéciale « Consumption, Social Change, Personal transformation, Sustainability »,
Co-Chairs: Rob Kozinets and Melea Press, ACR Jacksonville.
ÖZÇAĞLAR-TOULOUSE N. et PENALOZA L. (2010), Acculturating Masculinity: Second Generation Turks
Becoming Men dans la session spéciale « Consumer Acculturation in an Age of Globalization: Critiques,
Revisions and Advances », Co-Chairs : Dannie Kjeldgaard and Marius K. Luedicke, ACR Jacksonville
CHYTKOVA Z. et OZCAGLAR-TOULOUSE N. (Forthcoming 2010), She, who has the spoon, has the power:
Immigrant Women’s Use of Food to Negotiate Power Relations, Advances in Consumer Research (Special
session)
HADJ HMIDA M., OZCAGLAR-TOULOUSE N. and FOSSE-GOMEZ M.H. (2009), Towards an understanding
of media usage and acculturation, Advances in Consumer Research, 36, eds. A.L. McGill and S. Shavitt,
Duluth, MN : Association for Consumer Research, pp.524-531. (Competitive session)
OZCAGLAR-TOULOUSE N. and ÜSTÜNER T. (2009), How Do Historical Relationships between the Host and
Home Countries Shape the Immigrants’ Consumer Acculturation Processes?, Advances in Consumer
Research, 36, eds. A.L. McGill and S. Shavitt, Duluth, MN : Association for Consumer Research, pp.16-19.
(Special session)
FOSSE-GOMEZ M.-H. and OZCAGLAR-TOULOUSE (2008), Towards an understanding of Consumption
objectors, European Advances in Consumer Research, Eds. S. Borghini, M. A. McGrath, C. C. Otnes, pp.
493-497. (Competitive session)
BEJI-BECHEUR A., JAMEL A., OZCAGLAR-TOULOUSE N. and ZOUAGHI S. (2008), Ethnicity and
Consumption in Europe: Comparing and Contrasting France and the UK, European Advances in Consumer
Research, Eds. S. Borghini, M. A. McGrath, C. C. Otnes, pp.283-284. (Working paper)
OZCAGLAR-TOULOUSE N. (2006), Contribution of the concept of identity to the understanding of responsible
consumer behavior: application to the consumption of fair trade products, Working Paper, Advances in
Consumer Research, 34, Eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN.: Association for Consumer
Research, pp: 385-388. (Working paper)
BEJI-BECHEUR A. et OZCAGLAR-TOULOUSE N. (2010), L’ethnique et l’éthique: la responsabilité du
chercheur en gestion, Journée AIMS "Ethique, responsabilité sociale et pratiques de recherche en
management", Lyon, March 31. (Competitive session)
HADJ HMIDA M. et OZCAGLAR-TOULOUSE N. (2009), Ethnicité et choix du point de vente, Congrès Annuel
de l’Association Française du Marketing, Londres, May 14-15. (Competitive session)
BEJI-BECHEUR A. et OZCAGLAR-TOULOUSE N. (2008), Couscous connexion : l’histoire d’un plat migrant,
13èmes Journées de Recherche en Marketing de Bourgogne, November 13-14. (Competitive session)
OZCAGLAR-TOULOUSE N. et COVA B. (2008), Contributions françaises à la CCT : histoire et concepts clés,
13èmes Journées de Recherche en Marketing de Bourgogne, November 13-14. (Competitive session)

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BEJI-BECHEUR A. and OZCAGLAR-TOULOUSE N. (2008), Fair trade in the marketplace: an analysis of
entrepreneurs’ representations and relational strategies, Congrès Annuel de l’Association Française du
Marketing, Paris, May 15-16. (Special session)
SHAW D., McMASTER R. and OZCAGLAR-TOULOUSE N. (2008), Voting for a Fairer World? The Myth of
Ethical Consumption, 3
ième
colloque international sur le commerce équitable, Montpellier, May 14-16.
(Competitive session)
BEJI-BECHEUR A., OZCAGLAR-TOULOUSE N. (2008), Réseaux d’acteurs et construction du marché : cas du
commerce équitable en Ile-de-France, 3
ième
colloque international sur le commerce équitable, Montpellier, May
14-16. (Competitive session)
BEJI-BECHEUR A., OZCAGLAR-TOULOUSE N. and ZOUAGHI S. (2007), Ethnicity, Acculturation, and
Consumption in France, La Londe Conference in Marketing Communications and Consumer Behavior, La
Londe Les Maures, June 5-8. (Competitive session)
OZCAGLAR-TOULOUSE N. et BEJI-BECHEUR A (2006), Commerce équitable : quelle éthique des échanges,
1
er
Congrès du RIODD, l’Ecole Supérieure des Affaires de l’Université Paris 12, Créteil, December 7-8.
(Competitive session)
OZCAGLAR-TOULOUSE N. et BEJI-BECHEUR A (2006), Compréhension des comportements d'achat des
produits issus du commerce équitable : une approche par la méthode des récits de vie, 2
ème
Colloque
international sur le commerce équitable : le commerce équitable et les visées du développement durable, à
l’UQAM, Montréal, June 19-21. (Competitive session)
OZCAGLAR-TOULOUSE N., HASSAN L., SHIU E. and SHAW D. (2005), Understanding Ethical Consumer
Decision-making: Comparing and Contrasting France and the UK, Actes du congrès annuel de l’Academy of
Marketing, July 5-7, Dublin, CD-ROM. (Competitive session)
OZCAGLAR-TOULOUSE N. (2004), Emergence of responsible purchase : understanding fair-trade product
purchase behaviour, The ICCSR Inter-disciplinary CSR Research conference, University of Nottingham,
October 22-23, Nottingham. (Competitive session)
BEJI-BECHEUR A., FOSSE-GOMEZ M.-H. et OZCAGLAR-TOULOUSE N. (2004), Understanding the
diffusion of fair trade products in Europe, The ICCSR Inter-disciplinary CSR Research conference, University
of Nottingham, October 22-23, Nottingham. (Competitive session)
OZCAGLAR N. (2003), Le commerce équitable : effet de mode ou nouveau mode de consommation ?, Actes de la
Journée Entreprise citoyenne à l’Université de Nanterre, October 23. (Competitive session)
PRESENTATIONS (REFEREED)
Round table « Bridging together Anti-consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and
Convergence » (avec Søren Askegaard, Russell Belk, Markus Giesler, Avi Shankar, etc.), EACR Londres, june
30 - july 3 2010.
Round table « Transformative Consumer Research : Postcards from Europe » (avec Laurel Anderson, Susan
Dobscha, Pierre McDonagh, Julie Ozanne, Ekant Veer, etc.), EACR Londres, june 30 - july 3 2010.
FOSSE-GOMEZ et OZCAGLAR-TOULOUSE N. (2009), Augmenter le pouvoir d’achat par l’autoréduction : les
robins des bois des supermarchés, Journées méditerranéennes, Università Bocconi, Milan, June 22-23.
OURAHMOUNE N. et OZCAGLAR-TOULOUSE N. (2009), Mariages kabyles et exogamie : une exploration du
concept d’acculturation en comportement du consommateur dans un contexte méditerranéen extra-européen,
Journées méditerranéennes, Università Bocconi, Milan, June 22-23.
BEJI-BECHEUR A. and OZCAGLAR-TOULOUSE N. (2009), Liberty – Egality – Couscous ! Understanding
How the Ethnic Territories are Constructed in the Food Culture, 4
th
Consumer Culture Theory Conference, Ann
Arbor, June 11-14.