présentée à
Stéphane Day
Fédération UPA Gaspésie Les
Îles
!
Étude de
POTENTIEL DE
MARCHÉ
Farines sans
GLUTEN
!
!"
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!
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Table&des&matières&
!
1."Mise&en&contexte&et&objectifs&de&l’étude&............................................................................&5"
1.1&Méthodologie&utilisée&..................................................................................................................&5"
2."Analyse&générale&du&secteur&sans-gluten&(revue&de&littérature&et&recherche&Web)&.............&7"
2.1&Les&aliments&sans&gluten&..............................................................................................................&7"
I$"./012&"($3"/-,.$+%3"3/+%&"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"J"
I$"./012&"('"3/+3K5-'%$+"/'"#/+/(/"888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"L"
M+:*0./%,*+3"3)&1,:,<'$3"/'>"N%/%3KO+,3"8888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"P"
I$"3$1%$'0"($3"QRM"/'"#/+/(/"888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"ST"
2.2&La&clientèle&................................................................................................................................&11"
I$3"1*$-,/<'$3"888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"SS"
I$3"(,::,1'-%&3"0$+1*+%0&$3")/0"-$3"1*$-,/<'$3"(/+3"-U/12/%"(U/-,.$+%3"8888888888888888888888888888888888888888888888"S!"
V%0/%&5,$3"'%,-,3&$3")/0"-$3"1*$-,/<'$3"888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"SH"
2.3&Les&non-coeliaques&....................................................................................................................&13"
I$3",+%*-&0/+%3;"-$3"3$+3,D-$3"$%"-$3"1*$-,/<'$3"+*+K(,/5+*3%,<'&3"8888888888888888888888888888888888888888888888888888"SW"
I$3"10*X/+%3"$+"-/"+*1,4,%&"('"5-'%$+"8888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"SW"
3."Entrevues&terrain&............................................................................................................&16"
3.1&Les&transformateurs&...................................................................................................................&16"
@0*(',%3"'%,-,3&3"$%"<'/+%,%&3"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"SY"
#0,%=0$3"($"12*,>"($3")0*(',%3"888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"SJ"
Z*'0+,33$'03"($3")0*(',%3"888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"SL"
[,::,1'-%&3"(7/))0*4,3,*++$.$+%"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"SP"
O%,-,3/%,*+")0*12/,+$"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"SP"
I$3"0/,3*+3")*'0"/--$0"4$03"'+"/'%0$":*'0+,33$'0"88888888888888888888888888888888888888888888888888888888888888888888888888888888"SP"
I$3"/%%$+%$3":/1$"6"'+":*'0+,33$'0"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"SP"
M+%&0\%")*'0"-$3".&-/+5$3"($":/0,+$3"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!T"
#$0%,:,1/%,*+3"$>,5&$3"8888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!T"
M+%&0\%")*'0"($3"1&0&/-$3")0&1,3$3"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!T"
3.2&Les&détaillants&............................................................................................................................&21"
E/0<'$3"-$3")-'3")*)'-/,0$3"888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!S"
@0*(',%3"$+"10*,33/+1$"888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!!"
@0*(',%3"$+"(,.,+'%,*+"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!!"
@0*(',%3")*'0"-$3<'$-3"-7*::0$"./+<'$"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!!"
@*0%0/,%"($"-/"1-,$+%=-$"888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!!"
9>,5$+1$3"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!!"
3.3&Les&distributeurs&........................................................................................................................&23"
@0*(',%3"'%,-,3&3"$%"<'/+%,%&3"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!H"
#0,%=0$3"($"12*,>"888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!H"
[,::,1'-%&3"(7/))0*4,3,*++$.$+%"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!H"
F'%0$3":*'0+,33$'03;"0/,3*+3"$%"/%%$+%$3"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!H"
4."Analyse&&..........................................................................................................................&24"
I$"./012&"8888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!W"
O+"3$1%$'0"1*.)&%,%,:"8888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!W"
I$")0,>;""-7/12/%"-*1/-"$%"-/"1$0%,:,1/%,*+"D,*-*5,<'$"88888888888888888888888888888888888888888888888888888888888888888888888888888"!W"
!
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O+$"1-,$+%=-$"(,::,1,-$"6"1$0+$0"888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!]"
I7,.)*0%/+1$"($"-7/3)$1%"+'%0,%,*+$-"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!Y"
5."Réflexes,&recommandations,&réflexions&...........................................................................&26"
@*'03',40$"'+$"4$,--$"1*+3%/+%$"$3%"$33$+%,$-8"88888888888888888888888888888888888888888888888888888888888888888888888888888888888"!Y"
[&4$-*))$0"'+$"$>)$0%,3$"888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!Y"
[&:,"($"-7,+('3%0,$"^"(&4$-*))$0"($"+*'4$--$3"1-,$+%=-$3;"$%_*'"3%/D,-,3$0"-/"1-,$+%=-$8"88888888888888888888888"!Y"
O+"./0`$%,+5"$::,1/1$"^"-/"1-&a"888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!J"
#*+3*-,($0"-7*::0$"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!J"
[&%$+,0"'+$":*01$"($"4$+%$"$::,1/1$8"88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888"!J"
6."Conclusion&......................................................................................................................&27"
"
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!
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1. Mise&en&contexte&et&objectifs&de&l’étude&&
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1 / 30 100%
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