Synthèse table-ronde Ethique Marketing 10 mars 2011 ESDES

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Journée!de!réflexion!et!d’échanges!!
Le!futur!de!la!recherche!en!éthique!marketing!
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Organisée!et!animée!par!!!
Animée!par!Marie=France!Vernier,!Enseignant=chercheur,!ESDES!UCLy,!!
et!Jean=Paul!Flipo,!professeur!E.M.!LYON!Business!School!
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Jeudi!10!mars!2011!
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Présentation!générale!:!
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Intervenants,!dans!l'ordre!des!prises!de!parole!:!
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Corinne!Berneman,!Enseignant=chercheur,!ESC!Saint!–!Etienne!!
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Gaël!Guilloux,!Responsable!Ecodesign!&!Eco=conception,!Groupe!Ligeron®!
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Isabelle!Robert!et!Anne=Sophie!Binninger,!Enseignants=chercheurs>!Reims!Management!School!:!
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Samuel!Mayer,!directeur!du!Pôle!Eco=Conception,!Saint=Etienne!:!
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Laure!Lavorata!:!Maître!de!Conférences!HDR,!Chef!du!département!Techniques!de!Commercialisation!IUT!CRETEIL=
VITRY!:!
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JF!Trinquecoste,!Professeur,!Université!Bordeaux!IV!!
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Fred!Seidel,!Professeur,!EM!Lyon!Business!School!
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