CV Template Michel Desbordes

1
Michel DESBORDES
Personal Details
Address: 70, allée de la clairière
91190 Gif sur Yvette France
Telephone: [phone]
Nationality: French
Marital Status: Married, 3 children
Date of birth: 21
st
November 1969
Email:[e-mail]
Specialist in sport marketing (sponsorship, management of sport
events, public policies and sport, methodology and surveys).
Academic and consultant.
Editor of the International Journal of Sport Marketing and Sponsorship
http://www.imrpublications.com/SM/IJSM/board.html
Ranked 1
st
academic journal in sport marketing and 3rd journal in sport
management worldwide
Career Summary
• 2009 – 2015: Professor auxiliary at the University of Ottawa (Canada)
• 2007-present: Full Professor, University Paris South, Paris (France)
• 2005-2007 Full Professor, University Marc Bloch, Strasbourg (France)
• 1999-2005: Associate professor, University Paris Sud-11 (France)
• 1994-1998 Lecturer, University Louis Pasteur, Strasbourg (France)
Education
Habilitation, Management Sciences, with High Honors, University of Paris-
Assas Panthéon-Sorbonne, France, 2003.
Subject : "Sport marketing : products, services, events"
Advisor : Professor Patrick Hetzel
Ph.D. Management Sciences, with High Honors, University Louis Pasteur,
Strasbourg (France), 1998.
Subject : "The diffusion of Innovations in sport industry"
Advisor : Professor Gilles Lambert
B.A. Management Sciences, with High Honors, University of Paris IX-
Dauphine, 1992

2
Experiences abroad (conferences and lectures)
2006: keynote speaker at the Sport Marketing Association Conference in
Denver (Colorado, USA)
Topic:
• Developing marketing partnerships
2007 and 2010: invited professor at the Université Laval (Québec, Canada)
Topics:
• French (and European) specificities of sport marketing vs. an American
vision
• Sport sponsorship: toward a more mature system?
• Sport sponsorship: state of the art and tendencies.
2007: keynote speaker at the Conference of the Portuguese Association of
Sport Management (Porto, Portugal)
Topics:
• European specificities of sport marketing vs. an Anglo-Saxon vision?
• Sport marketing and globalization : the example of football in Europe,
America and Asia
2007 and 2008: invited professor at the UIBE (University of International
Business and Economics in Beijing (China)
Topic:
• General marketing
2008 and 2009: invited professor at the EVTEK Institute of Technology
(Helsinki, Finland)
Topic:
• Sport marketing and ethics.
2009 and 2010: invited professor at the University of San Sebastian (Spain)
Topic:
• Sport marketing
2009 and 2010: invited professor at the University of Moscow (Russia)
Topic:
• Sport marketing.
• Sport sponsorship
• Sponsorship and Olympic Games
• Marketing and football
2009: keynote speaker at the LBS Conference in St-Petersburg (Russia)
Topic:
• Sport marketing in Europe and in the US

3
2009: invited professor at Corvinus University (Hungary)
Topic:
• Sport marketing.
• Sport sponsorship
2010: invited professor at the Moscow State Institute of International Relations
(Russia)
Topic:
• Sport marketing.
• Sport sponsorship
• Sponsorship and Olympic Games
• Marketing and football
2010: keynote speaker during the European sport management seminar of
the University of South Carolina, VA (USA)
Topic:
• European governance of sport
• Regulation and sport economics
• Sport marketing in the European and US context
2011: invited professor at the University of Adelaide (Australia)
Topics (MBA level):
• Sport marketing.
• Sport sponsorship
• Sponsorship and Olympic Games
• Marketing and football
• Management of sport events
2011: keynote speaker at the Korean Association of Marketing Science
(KAMS) in Seoul (South Korea)
Topics: Sport marketing.
2011: invited professor at the Yonsei University (South Korea)
Topic:
• Marketing and football
2011: invited professor at the School of Tourism Management, Sun Yat-
sen University, Guangzhou (China)
Topic:
• Sport marketing.
• Sport sponsorship
• Sponsorship and Olympic Games
• Marketing and football
2011: keynote speaker during the European sport management seminar of
Virginia Commonwealth University, VA (USA)
Topic:

4
• European governance of sport
• Regulation and sport economics
• Sport marketing in the European and US context
2011: keynote speaker during the European sport management seminar of
Suny Cortland University, NY (USA)
Topic:
• European governance of sport
• Regulation and sport economics
• Sport marketing in the European and US context
2012: keynote speaker during the European sport management seminar of
the University of Tampa, FL (USA)
Topic:
• European governance of sport
• Regulation and sport economics
• Sport marketing in the European and US context
2012: keynote speaker during the European sport management seminar of
Emory & Henry College, VA (USA)
Topic:
• European governance of sport
• Regulation and sport economics
• Sport marketing in the European and US context
2012: invited professor at Jiangxi University of Finance and Economics
(China)
Topic:
• Sport marketing.
• Sport sponsorship
• Sponsorship and Olympic Games
2012: invited professor at the School of Economics and Management
Shanghai University of Sport (China)
Topic:
• Sport marketing.
• Sport sponsorship
• Marketing and football
2012: keynote speaker for the MSc in Sports and Outdoor Industry
Management, EM Lyon (China/France)
Topic:
• Introduction to sport business
• The economic impact of sport events
2013: keynote speaker for the MSc in Sports and Outdoor Industry
Management, EM Lyon (China/France)
Topic:
• Branding and the globalization of sport

5
• The management of sport events
2013: invited professor at the School of Economics and Management
Shanghai University of Sport (China)
Topic:
• Sport marketing.
• Sport sponsorship
• Marketing and football
2014 : invited professor at the University of Georgia (USA)
2014 : inivted professor at the University of Beyrouth (Lebanon)
Refereed Journal Articles
1. Desbordes, M. (1998). Management de l’innovation dans l’industrie du
sport : variations autour du cas Salomon. Annales des Mines - Gérer et
Comprendre, 53, 14-25.
2. Desbordes, M. (1998). Facteurs clés de succès dans le management et la
diffusion d’une innovation : analyse de cinq cas dans l’industrie du sport.
International Journal of Design and Innovation Research, 1, 35-52.
3. Desbordes, M. (2000). Cycle de vie du produit et comportements
technologiques des firmes : analyses sectorielles dans l’industrie du sport.
Revue STAPS, 51, 107-120.
4. Desbordes, M.(2000). La stratégie marketing de Lacoste. Revue de la
Société Française de Management du Sport, 1, 1-5.
5. Desbordes, M. (2000). Choix du consommateur sportif et stratégie des
firmes : le rôle de la technologie. Revue Européenne de Management du
Sport, 4, 1-36.
6. Desbordes, M. (2001). Le marketing technologique dans l'industrie du
sport ou la nécessité de gérer une double complexité des produits. Revue
Gestion (Canada), vol. 26, 2, 27-36.
7. Desbordes, M. (2001). Innovation management in the sports industry:
lessons from the Salomon case. European Sport Management Quarterly,
vol.1, 2, 124-149 .
8. Desbordes, M.(2002). Empirical analysis of the Innovation Phenomena in
the Sports Industry. Technology Analysis & Strategic Management, vol.14,
4, 481-499.
9. Desbordes, M. (2002). Interview with Jean-François Richard, Director of
Marketing, Tour de France. International Journal of Sports Marketing and
Sponsorship, vol. 4, n°3, 193-203.
10. Desbordes, M. (2002). Etudes de cas : comment manager efficacement
une innovation dans l’industrie du sport ? Management & Conjoncture
Sociale, automne 2002, n°616, 83-89.
11. Desbordes, M. (2002). Managing sport events. European Sport
Management Quarterly, vol.2, 1, 72-73.