Expanding into the USA - IT

Part 1: (45 minutes) - Jean Rauscher
Les dix clés du succès !
Part 2: (1:45 hour) –Philippe Costes (modérateur)
Bernard Malfroy –Jean Rauscher
Table ronde :
Vos opérations aux U.S.
Le Marketing and Ventes
Le Recrutement
CCIE –27 novembre 2000

Expanding your business
into the USA
“Give back to others”
CCIE –27 novembre 2000

Why is it so difficult?

Why is it so difficult?
•Cultural differences of doing business
•Analysts and the stock market influence
day-to-day decisions
•Difficulties in finding good people
•American personal goals are different
•Size of the country

Golden Rule # 1
Immediately start off selling an
innovative product where customer’s
ROI is obvious and can be evaluated
in $$.