Initiation aux techniques du Marketing

1
INITIATION AUX TECHNIQUES
DU MARKETING3
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1. Analyse (Où en sommes-nous maintenant ?)
2. Stratégie (Que voulons-nous obtenir ?)
3. Tactique (Comment y parvenir ?)
4. Evaluation (Sommes-nous parvenu à nos fins)
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MARKETING STRATÉGIQUE
MARKETING OPÉRATIONNEL
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