Publications MERCUR

PUBLICATIONS
MERCUR
ARTICLES
 Bailey, A. & Ben Mimoun, M. (2016). Consumer social orientation-based personality and social media use:
An exploration among young US consumers. International Journal of Internet Marketing and Advertising.
 Ben Mimoun, M., Garnier, M. & Depledt, D. (2015). My Little Box, Oh My Little Box... A Video-
Netnographic Study On the Expression of Values in Subscription-Based E-Commerce. Journal of Applied
Business Research, 31 (3), 1159-1166.
 Ben Mimoun, M. & Poncin, I. (2015). A Valued Agent: How ECAs Affect Website Customers' Satisfaction
and Behaviors. Journal of Retailing and Consumer Services, 70-82.
 Decoopman, I. & Djelassi, S. (2015). Innover via le crowdsourcing interactif : nécessité de penser objets-
frontières ?. Recherches et Applications en Marketing.
 Garnier, M. & Prostak, G. (2015). Pourquoi payer dans un jeu par navigateur gratuit? Motivations à jouer
et achat d'objets virtuels. Management & Avenir, 185-209.
 Gentina, E. & Chandon, J. (2015). The role of gender on the gender on the frequency of shopping with
friends during adolescence: Between the need for individuation and the need for assimilation. Recherches
et Applications en Marketing, 29, 453-464.
 Gentina, E. & Singh, P. (2015). How National Culture and Parental Style Affect the Process of Adolescents'
Ecological Resocialization; Sustainability?. Revue Sustainability.
 Gentina, E., Rose, G. & Vitell, S. (2015). Ethics during Adolescence: A social Networks Perspective. Journal
of Business Ethics.
 Roubelat, F., Brassett, J., McAllum, M., Hoffmann, J. & Kera, D. (2015). Probing ephemeral futures:
Scenarios as fashion design. Futures, 74, 27-36.
 Lecoeuvre, L. & Smyth, H. (2015). Differences in Decision-Making Criteria towards the Return on
Marketing Investment: a project business perspective. International Journal of Project Management, 33
(1), 29-40.
 Lecoeuvre, L., Xue, Y., Turner, R. & Anbari, F. (2015). Appliquer un système de suivi et d'évaluation axé sur
les résultats pour améliorer les projets d'infrastructure en Chine. Management International, 19.
 Nicholson, P. & de Pechpeyroux, P. (2015). Le recrutement par parrainage : aller au-delà du schéma de
récompense. Décisions Marketing.
 Gorge, H., Herbert, M., Ozçaglar-Toulouse, N. & Robert, I. (2015). What do we really need? Questioning
consumption through sufficiency. Journal of Macromarketing, 35 (1), 11-22.
 Beudaert, A., Türe, M. & Özçaglar-Toulouse, N. (2015). Becoming sensory disabled: Exploring self-
transformation through rites of passage. Journal of Business Research.
 Gorge, H., Ozçaglar-Toulouse, N. & Toussaint, S. (2015). Bien-être et well-being dans la consommation:
une analyse comparative. Recherches et Applications en Marketing.
 Prayag, G. & Soscia, I. (2015). Guilt-Decreasing Marketing Appeals: The Efficacy of Vacation Advertising ON
Chinese Tourists. Journal of Travel & Tourism Marketing.
 Ben Mimoun, M., Garnier, M., Ladwein, R. & Benavent, C. (2014). Determinants of e-consumer
productivity in product retrieval on a commercial website: an experimental approach. Information &
Management, 51 (4), 375-390.
 Ben Mimoun, M. & Poncin, I. (2014). The impact of e-atmospherics on physical stores. Journal of Retailing
and Consumer Services, 21 (5), 851-859.
 Dehling, A. (2014). Couvrez cette mort que je ne saurais voir : du rapport singulier entre consommateurs
vieillissants et objets d'occasion. Décisions Marketing.
 Gentina, E., Butori, R., Rose, G. & Bakir, A. (2014). How national culture impacts teenage shopping
behavior: Comparing French and American consumers. Journal of Business Research, 67 (4), 464-470.

PUBLICATIONS
MERCUR
 Gentina, E., Butori, R. & Heath, T. (2014). Unique but integrated: The role of individuation and assimilation
processes in teen opinion leadership. Journal of Business Research, 67 (2), 83-91.
 Shrum, L., Lowrey, T., Pandelaere, M., Ruvio, A. & Gentina, E. (2014). Materialism: the good, the bad, and
the ugly. Journal of Marketing Management, 30 (17-18), 1858-1881.
 Gentina, E. (2014). Understanding the effects of adolescent girls' social positions within peer groups on
exchange practices. Journal of Consumer Behaviour: An International Research Review, 13 (1), 73-80.
 Gentina, E. (2014). L'adolescent : un consommateur pas tout à fait comme les autres. Expansion
Management Review, 153 (2), 28-31.
 Hoffmann, J. & Sempels, C. (2014). Sustainable Innovation Strategy. Strategy Magazine, 20 (31), 10-14.
 Hoffmann, J. & Coste-Manière, I. (2014). Luxury Industry: The New Normal. The European Financial
Review.
 Müller, R. & Lecoeuvre, L. (2014). Operationalizing governance categories of projects. International
Journal of Project Management, 32 (8), 1346–1357.
 Lecoeuvre, L. (2014). Project Management: the path to improved performance. European Executive
Education Review.
 Ozcaglar-Toulouse, N. & Burroughs, J. (2014). Transformative Consumer Research: Taking the TCR
Movement Global. Journal of Marketing Management, 30 (17-18), 1723-1727.
 Gorge, H., Herbert, M., Ozçaglar-Toulouse, N. & Robert, I. (2014). Devoir ou vouloir réduire sa
consommation: explorer les éléments structurants de la sobriété. Revue Economies et Sociétés, 3
(1/2014), 143-157.
 Beji-Becheur, A., Ouhramoune, N. & Ozçaglar-Toulouse, N. (2014). The polysemic meanings of couscous
consumption in France. Journal of Consumer Behaviour: An International Research Review, 13 (3), 196-
203.
 Béji-Bécheur, A. & Ozçaglar-Toulouse, N. (2014). Editorial: Institutionnalisation du développement durable
et émergence d'un marketing durable. Recherches et Applications en Marketing.
 Troilo, G., Cito, M. & Soscia, I. (2014). Repurchase Behavior in the Performing Arts: Do Emotions Matter
Without Involvement?. Psychology & Marketing, 31 (8), 635-646.
 Arbore, A., Soscia, I. & Bagozzi, R. (2014). The Role of Signaling Identity in the Adoption of Personal
Technologies. Journal of the Association for Information Systems, 15 (22), 86-110.
 Türe, M. (2014). Value-in-disposing: Exploring how consumers derive value from disposition of items.
Marketing Theory.
 Ben Mimoun, M. (2013). ACA as e-atmospheric: is there an animation proposition effect?. International
Business Research, 6 (6).
 Ben Mimoun, M. & Ammar, O. (2013). Brands and Strategies of Self-Presentation on Facebook. European
Advances in Consumer Research, 10, 95-97.
 Decoopman, I. & Gentina, E. (2013). La propension des mères à échanger des vêtements avec leur fille
adolescente : quelles conséquences pour le marketing ?. Décisions Marketing, 70, 75-90.
 Djelassi, S. & Decoopman, I. (2013). Customers participation in product development through
crowdsourcing: Issues and implications. Industrial Marketing Management, 42 (5), 683-692.
 Gentina, E., Decoopman, I. & Ruvio, A. (2013). Social Comparison Motivation of Mothers' with their
Adolescent Daughters and its Effects on the Mother's Consumption Behaviour. Journal of Retailing and
Consumer Services, 20 (1), 94-101.
 Gentina, E., Sakashita, M., Kimura, J. & Decoopman, I. (2013). How national culture affects sharing
practices: French versus Japanese daughters and mothers. European Advances in Consumer Research, 10,
1-4.
 Garnier, M. & Poncin, I. (2013). L'avatar en marketing: synthèse, cadre intégrateur et perspectives.
Recherches et Applications en Marketing, 26 (1).
 Garnier, M. & Poncin, I. (2013). Identification to the avatar in a commercial 3D virtual world: a dynamic
perspective. European Advances in Consumer Research.

PUBLICATIONS
MERCUR
 Gentina, E. & Muratore, I. (2013). Etude de la validité interculturelle de l'échelle de mesure des
significations symboliques de l'argent auprès d'adolescents français et américains. Revue Française de
Marketing, 242.
 Gentina, E. & Chandon, J. (2013). Adolescent shopping behavior. Different assimilation and individuation
needs in France and the united States. Journal of Retailing and Consumer Services, 20 (6), 609-616.
 Gentina, E. & Bonsu, S. (2013). Peer Network Position and Shopping Behavior among Adolescents. Journal
of Retailing and Consumer Services, 20 (1), 87-93.
 MAILLE, V. & Hoffmann, J. (2013). Compliance with veterinary prescriptions: the role of physical and social
risk revisited. Journal of Business Research, 66 (1).
 Halvorsen, K., Hoffmann, J., Coste-Maniète, I. & Stankeviciute, R. (2013). Can fashion blogs function as a
marketing tool to influence consumer behavior? Evidence from Norway. Journal of Global fashion
Marketing, 4 (3), 211-224.
 Rollet, M., Hoffmann, J., Coste-Manière, I. & Panchout, K. (2013). The concept of creative collaboration
applied to the fashion industry. Journal of Global fashion Marketing, 4 (1), 57-66.
 Hoffmann, J. & Coste-Manière, I. (2013). Which Global Luxury Trends for the Coming Years?. The World
Financial Review, 57-59.
 Sempels, C. & Hoffmann, J. (2013). Sustainable Business Model innovation Creat Value in a World of Finite
Resources. European Business Review.
 Xue, Y., Turner, J., Lecoeuvre, L. & Anbari, F. (2013). Using Results-Based Monitoring and Evaluation to
Deliver Results on Key Infrastructure Projects in China. Global Business Perspectives, 1 (2), 85-105.
 NICHOLSON, P. & de Pechpeyrou, P. (2013). Les chartes de respect de la vie privée face au défi de la
confiance. Management & Avenir, 111-129.
 Ozçaglar-Toulouse, N. & Gorge, H. (2013). Expériences de consommation des individus pauvres en France:
Apports du Bas de la Pyramide et de la Transformative Consumer Research. Décisions Marketing, 72, 139-
156.
 Ben Mimoun, M., Poncin, I. & Garnier, M. (2012). Case study: Embodied virtual agents: An analysis on
reasons for failure. Journal of Retailing and Consumer Services, 19 (6), 605-612.
 Poncin, I. & Garnier, M. (2012). Avatar identification on a 3D commercial website: gender issues. Journal
of Virtual Worlds Research, 5 (3).
 Poncin, I. & Garnier, M. (2012). Immersion in a new commercial virtual environment: the role of the
avatar in the appropriation process. Advances in Consumer research, 40.
 Gentina, E., Collin-Lachaud, I. & Fosse-Gomez, M. (2012). Take 1, get 5!: la fidélisation collective des
adolescentes aux magasins de prêt-à-porter. Management & Avenir, 52, 157-174.
 Gentina, E. & Fosse-Gomez, M. (2012). Shall we share our clothes? Understanding clothing exchanges with
friends during adolescence. Advances in Consumer research, 4, 1-9.
 Gentina, E. & Fosse-Gomez, M. (2012). The practice of using makeup: a consumption ritual of adolescent
girls. Journal of Consumer Behaviour: An International Research Review, 11 (2), 115-123.
 Gentina, E. & Muratore, I. (2012). The process of ecological resocialization by teenagers. Journal of
Consumer Behaviour: An International Research Review, 11 (2), 162-169.
 Van Gorp, T., Hoffmann, J. & Coste-Manière, I. (2012). Brand Building: Luxury Leather Goods Brands
Anatomized. Journal of Global fashion Marketing, 3 (3), 127-134.
 Storemark, K. & Hoffmann, J. (2012). A case study on the business model of Chloé. Journal of Global
fashion Marketing, 3 (1), 34-41.
 Hoffmann, J. (2012). Made in China Luxury Brands. Marketing Management, 26-31.
 Sempels, C. & Hoffmann, J. (2012). Stratégie, Marketing et développement durable. Marketing Grandes
Ecoles.
 Nicholson, P. & de Pechpeyrou, P. (2012). An integrated framework for privacy concerns in France.
International Journal of Integrated Marketing Communications.
 Beji-Becheur, A., Ozcaglar-Toulouse, N. & Zouaghi, S. (2012). Ethnicity Introspected : Researchers in
Search of their Identity. Journal of Business Research, 65 (4), 504-510.

PUBLICATIONS
MERCUR
 Ozcaglar-Toulouse, N., Cherrier, H. & Szuba, M. (2012). Barriers to Downward Carbon Emission: Exploring
Sustainable Consumption in Face of the Glass Floor. Journal of Marketing Management, 28 (3-4), 397-419.
 Ozcaglar-Toulouse, N. & Ouhramoune, N. (2012). Exogamous weddings and fashion in a rising consumer
culture: Kabyle ethnic minority dialectics of change and reproduction. Marketing Theory, 12 (1), 78-96.
 Soscia, I., Turrini, A. & Tanzi, E. (2012). Non Castigat Ridendo Mores: Evaluating the effectiveness of
humor appeal in printed advertisements for HIV/AIDS prevention in Italy. Journal of Health
Communication, 17 (9), 1011-1027.
 Türe, M. (2012). Special Session: Disposing: constructing and Structuring Consumption. Advances in
Consumer research, 39.
 Ben Mimoun, M. & Poncin, I. (2011). Coexistence et complémentarité entre vendeur virtuel ubiquitaire et
vendeurs réels. Gestion 2000, 5, 31-46.
 Hoffmann, J. & Vian, D. (2011). Quoi de neuf sur l'effectuation?. Décisions Marketing, 63.
 Vu, P. & Hoffmann, J. (2011). Using online survey in Vietnam: an exploratory study. International Journal
of Market Research, 53 (1), 41-62.
 Stankeviciute, R. & Hoffmann, J. (2011). The slippery slope of brand expansion: look to the luxury sector to
understand how brand extensions affect parent brands. Marketing Management, 26-31.
 Hoffmann, J. & Laguerre, C. (2011). Skoda: the fourth way?. Business Management Chronicles, 15 (9), 20-
22.
 Maille, V. & Fleck, N. (2011). Congruence perçue par le consommateur: vers une clarification du concept
de sa formation et de sa mesure. Recherches et Applications en Marketing, 26 (2).
 Beji-Becheur, A., Ozcaglar-Toulouse, N. & Herbert, M. (2011). Etudier l'ethnique: la construction de la
responsabilité des chercheurs face à un sujet sensible. Revue Française de Gestion, 37 (216), 111-128.
 Diaz Pedregal, V. & Ozcaglar-Toulouse, N. (2011). Why does not everybody purchase fair trade products?
The question of the fairness of fair trade products' consumption for consumers. International Journal of
Consumer Studies, 35 (6), 655-660.
 Ozcaglar-Toulouse, N. & Robert-Demontrond, P. (2011). Les ambiguïtés sémantiques du commerce
équitable: micro-mythanalyse des imaginaires de consommation. Recherches et Applications en
Marketing, 26 (4), 53-70.
 Askegaard, S. & Ozcaglar-Toulouse, N. (2011). Still Crossing Borders: Migration, Consumption and
Markets. Consumption, Markets & Culture, 14 (3), 217-222.
 Soscia, I., Arbore, A. & Hofacker, C. (2011). The impact of trial on technology adoption: the case of mobile
TV. Journal of Research in Interactive Marketing, 5 (2/3), 226-238.
 Turrini, A., Soscia, I. & Maulini, A. (2011). Web communication can help theaters attract and keep younger
audiences. International Journal of Cultural Policy, 18 (4).
 Decoopman, I., Gentina, E. & Fosse-Gomez, M. (2010). La confusion des générations ? Les enjeux
identitaires des échanges vestimentaires entre les mères et leur fille adolescente. Recherches et
Applications en Marketing, 25 (3).
 Poncin, I. & Garnier, M. (2010). L'expérience sur un site de vente 3D. Le vrai, le faux et le virtuel : à la
croisée des chemins. Management & Avenir, 32 (1).
 GARNIER, M. & Macdonald, E. (2010). The Savvy French Consumer: A cross-cultural replication. Journal of
Marketing Management, 25 (9-10), 964-986.
 Gentina, E. & Fosse-Gomez, M. (2010). Identifying adolescent peer group structure: in the search of social
network methods. European Advances in Consumer Research, 9, 1-24.
 Palan, K., Gentina, E. & Muratore, I. (2010). Adolescent consumption autonomy: A crosscultural study.
Journal of Business Research, 63 (12), 1342-1348.
 Hoffmann, J., Roehrich, G. & Mathieu, J. (2010). Emotions and technological innovation adoption
intention. International Journal of Design and Innovation Research, 5 (2), 47-65.
 Stankeviciute, R. & Hoffmann, J. (2010). The Impact of Brand Extension on The Parent Luxury Fashion
Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo. Journal of Global fashion Marketing, 1
(2), 119-128.

PUBLICATIONS
MERCUR
 HOFFMANN, J., Coste-Manière, I. & Maki, I. (2010). Le marché chinois en pleine explosion. Expression
Cosmétique, 2, 18-19.
 Vian, D. & Hoffmann, J. (2010). Stratégie de l'innovation : une perspective systémique. Expansion
Management Review, 136.
 Eymé, D., Hoffmann, J. & Coste-Manière, I. (2010). Comment augmenter le ROI de votre budget
communication par l'affiliation et le Search Marketing. Expansion Management Review, 32-36.
 Fleck, N. & Maille, V. (2010). Thirty years of contradictory literature on the perceived congruence effects:
synthesis, limits and future research. Recherches et Applications en Marketing, 25 (4).
 Ozcaglar-Toulouse, N., Beji-Becheur, A., Gateau, M. & Robert-Desmontrond, P. (2010). Demythicising Fair
Trade in France: History of an Ambiguous Construction. Journal of Business Ethics, 92 (2), 205-216.
 Diaz Pedregal, V. & Ozcaglar-Toulouse, N. (2010). Is fair trade fair for consumers?. International Journal of
Consumer Studies, 5, 655-660.
 Ozcaglar-Toulouse, N. & Chytkova, Z. (2010). She, who has the spoon, has the power: Immigrant Women's
Use of Food to Negociate Power Relations. Advances in Consumer research, 37.
 Ozcaglar-Toulouse, N. & Cova, B. (2010). Une histoire de la CCT française: parcours et concepts clés.
Recherches et Applications en Marketing, 25 (2), 69-91.
 Soscia, I., Girolamo, S. & Busacca, B. (2010). The effect of comparative advertising of consumer
perceptions: similarity or differentiation?. Journal of Business and Psychology, 25.
 Soscia, I., Turrini, A., Cristofoli, D. & Nasi, G. (2010). Lifting the veil of Maya: measuring the
implementation gap of public management reforms in Italy. International Journal of Public Sector
Management, 23 (1).
 Soscia, I. & Tanzi, E. (2010). Uno studio descrittivo dei comportamenti safer sex tra i single eterosessuali di
Milano. Politiche Sanitarie, 11 (1).
 Ben Mimoun, M., Ouvry, M., Kolenc, C. & Ladwein, R. (2009). Une expérience de magasinage dans la
Médina de Sousse: le cas des touristes européens. Annales des Sciences Economiques et de Gestion.
 GARNIER, M. (2009). Search Engine Loyalty. Considering the commitment–loyalty link from a hedonic
versus utilitarian perspective. International Journal of Internet Marketing and Advertising, 5 (1/2), 43-73.
 Garnier, M. & Poncin, I. (2009). To be or not to be? Virtual Experience and Immersion on a 3D Commercial
Web Site. Advances in Consumer research.
 LECOEUVRE, L., Deshayes, P. & Tikkanen, H. (2009). Positioning of the stakeholders in the interaction
project management – project marketing: a case of a co-constructed industrial project. Project
Management Journal, 40 (3).
 López-Rodríguez, S. (2009). Environmental Engagement, Organizational Capability and Firm Performance.
Corporate Governance: The International Journal of Business in S, 9 (4), 400-408.
 Nicholson, P. & Vanheems, R. (2009). Orientations d'achat et comportement multi-canal du client.
Management & Avenir, 21, 136-156.
 NICHOLSON, P. (2009). Stratégie multi-canal : comprendre les comportements migratoires des clients
entre canaux de distribution. Management & Avenir.
 Ozcaglar-Toulouse, N., Beji-Becheur, A. & Murphy, P. (2009). Fair Trade in France: From Individual
Innovators to Contemporary Networks. Journal of Business Ethics, 90 (4), 589-606.
 Ozcaglar-Toulouse, N. & Fosse-Gomez, M. (2009). Augmenter le pouvoir d'achat par l'autoréduction: les
Robins des Bois des supermarchés. Décisions Marketing, 56, 63-73.
 Ozcaglar-Toulouse, N. & Ustüner, T. (2009). How Do Historical Relationships between the Host and Home
Countries Shape the Immigrants' Consumer Acculturation Processes?. Advances in Consumer research, 36,
16-19.
 Ozcaglar-Toulouse, N., Hadj Hmida, M. & Fosse-Gomez, M. (2009). Towards an understanding of media
usage and acculturation. Advances in Consumer research, 36, 524-531.
 Ozcaglar-Toulouse, N., Beji-Becheur, A. & Fosse-Gomez, M. (2009). L'ethnicité dans l'étude du
consommateur: un état des recherches. Recherches et Applications en Marketing, 24 (4), 57-76.