! MONIKA SVOBODOVA Summary
!
!
!
!
!
!
Summary
French & English & Czech speaking brand and marketing manager.
Specialised in marketing in international environment, I have a proven record in brand management, marketing
strategy and marketing communications.
Customer-oriented, hard-working, adaptable and able to handle global projects successfully, from the early
stage to the effective application.
After work experience in France, currently seeking a new position in marketing in London which will utilize my
‘can-do’ attitude, fresh thinking and meticulous attention to detail.
Key skills
Brand strategy - As a project manager, I realised brand portfolio audit (180+ trademarks), determined global &
brands (25 brands) and designed brand architecture.
Marketing communications - As a Branding & communications manager, I prepared modern marketing &
communication pack to support new launches worldwide-deployed and translated in 10 countries.
Brand and Product Management; Communications; Event management; French; English; Czech
Experience
Brand & Communications Manager, AIR LIQUIDE; Paris - 04/2012 - 07/2014
Air Liquide is the world leader in gases, technologies and services for Industry and Health. ! !
Air Liquide - 80 countries, 50 000 employees and €15,225 million revenue in 2013.
Responsibilities
•Managing global project of rebranding trademark's portfolio (180+ trademarks)
•Benchmarking & Performing competitors analysis
•Managing relationship with communication agencies (brief, project monitoring)
•Supporting launching of new brands and new products
•Ensuring brand consistency within Group worldwide affiliates
•Managing internal communication events
Key achievements
•Designed new brand architecture and strategy
•Contributed to creation of brand and communication guidelines
•Created marketing & communication pack of new brands and new products - ad campaign, video, POS
=> deployed in 10 countries in 2013/2014
•Created 4 brand books (ex. ARCALTM, ALbeeTM)
•Organised international marketing meeting for 70+ general managers
!
Marketing consultant, Freelance; Prague - 03-08/2011
•Supported French companies in their business development in Czech Republic.
!
Page of 1 2
Marketing Manager, Galilée Conseil Opérationnel; Prague - 04/2009 - 02/2011
Galilée Conseil Opérationnel is consulting cabinet focused on French and international tax system. !
Small company with 4 employees.
Responsibilities
•In charge of company's marketing and communication
•Managing relationship with customers in France and in Czech Republic
•Supervising tax management
•In charge of VAT return in European Union
Key achievements
•Prepared and implemented marketing plan and strategy
•Created website, corporate brochure, product sheets
•Translated contracts, accounting documents
Education
Post Graduate Master’s Degree — Sciences Po Paris, France - 2011-2012
Management and World Economics - Program Copernic - French scholarship
Master’s degree — Business School EMS, Strasbourg, France - 2008-2009
International marketing and business
Master’s degree — Louis Pasteur University, Strasbourg, France - 2007-2008
International Management
Bachelor’s degree — Louis Pasteur University, Strasbourg, France - 2004-2007
Economics and Sciences
Language skills & IT
French - Bilingual
English - Fluent
Czech - Native speaker
Proficient with Microsoft Office, in both PC and Mac environments
Interests
Basketball
I have been playing basketball for 20 years.
France - 3rd level of Women French League - 2004-2007; Representation of University
Czech Republic - 1st place at Czech Championship U16 in 2000; 1st place at Czech Championship U18 in 2001
References
Recommendation letters and references available upon request.
Page of 2 2
1
/
2
100%
