According to Cisco, 82% of web traffic will be video by 2021
Forbes claims that websites with blogs typically have 434% more indexed pages than those that don’t
According to ReadyTalk, between 20% and 40% of those who attend webinars become qualified leads
40% of people will respond better to visual information than plain text (Source: Zabisco)
Interactive content is becoming more and more popular – Buzzfeed, a well known quiz curation site,
boasts that 96% of users who start a quiz finish them
Choosing which type of content will best serve the topic of your message and the way that your
audience likes to consume information will go a long way to ensure that your content is positively
received.
4) Is your website optimised for search engine crawlers?
No matter what content you produce, whether it’s the best in the world, if search engines can’t find it,
they won’t be able to rank it.
It’s crucial for you to find out if your site is being indexed in Google. To do this you can look in Google
Search Console, which will tell you how many URLs it has crawled compared to what’s written in your
XML sitemap.
An agency can help you perform a technical audit or health check to overcome any indexation or
crawling issues your site may have.
5) What do you want viewers to do after consuming your content?
Having a great piece of content is great, but why stop there. Rather than letting users click away from
your content after they read it, why not drive them somewhere else purposeful. Once you know what
you want them to do or where to go, be sure to add a strong and prominent call to action. This action
will ultimately be inline with the objectives you set from the start, whether it be a conversion, a sign up
etc.
6) Who will be interested in sharing your content?