ROYAL AIR MAROC

ROYAL&AIR&MAROC&
!"##$!!%!&'()%
NOTRE&CLIENT%
&(*+,-% ./0% 1,0*2% 345% -,% 6037/803% 2*76,9:/3% ,;0/3::3% ,<% 1,0*2=% $--3%
>344305%<:%-,093%0;43,<%>*734?@<3%7,/4%;9,-373:5% <:% 0;43,<%/:530:,?*:,-%
,A32% >3% 5084% :*7B03<434% >34?:,?*:4% 3:% .C0/@<3D% 3:% $<0*63D% 3:% .4/3D% 3:%
.7;0/@<3%><%!<>%35%3:%.7;0/@<3%><%E*0>=%%
%E*503%6,053:,0/,5%,A32%-,%(.1%,%>;B<5;%3:%F</--35%GHIJ%,A32%-,%7/43%3:%
6-,23%>3%2,76,9:34%5345=%%
SES&BESOINS%
% $:% C,/4,:5% ,663-% K% :*<4D% -34% *BL32?C4% >3% (*+,-% ./0% 1,0*2% ;5,/3:5% -34%
4</A,:54%M%%
• % % % N:50*></03% -3% (3,-O&/73% P/>>/:9% >,:4% 434% 450,5;9/34% >Q,2R,5% 3:% A<3%
>Q,7;-/*030%-,%630C*07,:23%>3%434%2,76,9:34%>/9/5,-34%%
• % %%S;:;030%><%50,T2%4<0%-3<0%4/53%2*77302/,-%,T:%>3%B**4530%-,%20*/44,:23%
>34%03A3:<4%,/:4/%@<3%-3%:*7B03%>3%2*:A304/*:4%%
• % % U/V;03:2/30% -,% (.1% >3% 434% 2*:2<003:54% >,:4% <:% 3:A/0*::373:5%
R,<5373:5%2*:2<003:?3-%%
• % % #*:450</03% <:% A;0/5,B-3% ;2*4+45873% >/9/5,-% ,T:% >3% 0320<530% 35% >3%
T>;-/430%-34%2-/3:54%

NOS&STRATEGIES%
• % %1/43%3:%6-,23%>3%>/V;03:534%450,5;9/34%>3%2/B-,93M%2/B-,93%9;*90,6R/@<3D%
2/B-,93%2*:53W5<3-%35%6,0%7*54O2-;4D%2/B-,93%6,0% 50,:2R34%R*0,/034D%2/B-,93%>3%
4/534%X037/<7D%035,093?:9%%
• %1/43%3:%6-,23%>Q<:%60*2344<4%>3%50,2Y/:9%3:%53764%0;3-%>34%<?-/4,53<04%
,T:%>Q,2@<;0/0%>34%>*::;34%4<0%<:3%,<>/3:23%@<,-/T;3%35%2*--3253%>3%>*::;34%
,<6084%>3%:*4%2*76,0,53<04%>3%A*-4%6,053:,/034%Z/-/9*%35%[,+,Y%
• % % #/B-,93% >3% 43973:54% >Q/:530:,<534% 46;2/T@<34D% />3:?T;4% 90\23% K% >34%
>*::;34%T045O6,05+%35%5R/0>O6,05+%%
• % % "?-/4,?*:% >34% /:C*07,?*:4% 2*--325;34% 90\23% ,<W% 2**Y/34% 4<0% -34%
/:530:,<534%35%-3<04%/:53:?*:4%>Q,2R,5%>3% B/--354%>Q,A/*:%,T:%>3%-3<0% 3:A*+30%
>34%7344,934%6<B-/2/5,/034%2/B-;4%%
• % % "?-/4,?*:% >3% :*4% *<?-4% 532R:*-*9/@<34% ,T:% >Q*B53:/0% <:3% 90,:<-,0/5;%
7,W/7,-3% 35% >Q3:A*+30% -3% B*:% 7344,93% 6<B-/2/5,/03D% ,<W% <?-/4,53<04% -34% 6-<4%
@<,-/T;4D%,<%B*:%7*73:5%35%4<0%-3%B*:%4/53=%%
• % %$-,B*0,?*:%%>Q<:3%450,5;9/3%6*<0%2R,@<3%-/9:3%2*77302/,-3%3:%C*:2?*:%
><%6,+4D%>3%-,%0;9/*:%35%>3%-,%A/--3%>3%>;6,05%%
• % % 1/43% 3:% 6-,23% >3% 4+458734% ,<5*7,?@<34% >Q,2R,5% >Q/760344/*:4%
6<B-/2/5,/034% IHH]% 50,:46,03:54% 90\23% K% :*4% *<?-4% 532R:*-*9/@<34% ,T:%
>Q*6?7/430%:*503%B<>935%6<B-/2/5,/03%M%-3%B<>935%345%,<5*7,?@<373:5%,--*<;%
,<W%43973:54%35%>3%450,5;9/34%-34%6-<4%03:5,B-34%35%03?0;%>34%7*/:4%03:5,B-34%%
• % %#0;,?*:%>3%B,::/8034%>+:,7/@<34%C*:>;34%4<0%-,%4,/4*::,-/5;D%-,%7;5;*%
35%>34%;A;:373:54%6*:25<3-4%%
• % %1/43%3:%6-,23%>3%450,5;9/34%7<-?2,:,<W%35%036*0?:9%6*<0%2R,2<:3%>3%
234%450,5;9/34%%

LES&RESULTATS%
• %%%%%%%%1/43%3:%6-,23%>3%6-<4%>3%GHHH%450,5;9/34%4/7<-5,:;73:5%35%3:%53764%
0;3-%%
• %%%%%%%%(;><2?*:%><%#X.%>3%^H]%%
• %%%%%%%%.<973:5,?*:%>34%A3:534%4<0%/:530:35%>3%_H]%%
«""Après&une&première&période&de&tests&avec&Adventure&Media,&les&
résultats&ont&été&au&rendez‐vous:&les"ventes"sur"internet"ont"
significa1vement"augmenté."Nous"avons"donc"décidé"d’augmenter"notre"
budget"de"publicité"digitale."»%
`,?:3%$-%[,>/0/D%1,:,930%3O2*77<:/2,?*:%2R3a%(*+,-%./0%1,0*2%
ET&MAINTENANT?&
%Z34%0;4<-5,54%>3%:*4%2,76,9:34%,+,:5%>;6,44;%:*4%,b3:534D%-,%(.1%
,% >;2/>;% >Q,<973:530% 4*:% B<>935% >3% 6<B-/2/5;% >/9/5,-3% 35% >3% 6;03::/430%
:*503%6,053:,0/,5=%ZQ3:L3<%6*<0%:<4%345%,-*04%,<L*<0>QR</%M%
• %% %UQ,<973:530%-3%:*7B03%>3%2*:A304/*:4%3:%7,/:53:,:5%<:%B*:%#X.%%
• % % UQ;5,B-/0% >3% :*<A3,<W% 6,053:,0/,54% ,A32% >34% 2*76,0,53<04% >3% A*-4%
4<0%/:530:35%,T:%>3%:*<4%0,660*2R30%>3% -Q*BL32?C%>3%2*:A304/*:%>3%:*503%
2-/3:5%%