course catalog

COURSE CATALOG
Ms 2
Luxury Food and Wine management
COURSE TITLE
CREDITS
Procurement management
3
Business strategy management
1
Intercultural management
2
Business Operations Management
2
Financial analysis / risk management
2
Marketing of wine and spirits
3
Consumer's behavior
1
Marketing of gastronomy
2
E-marketing and digital communication
2
Techniques of export
2
Gastronomy and communication
1
Wine and champagne communication
1
Merchandising
Applied communication : history of oenology, WordPress,
Communication
Applied communication : English + WSET preparation
2
4
The luxury brand: wine and gastronomy
3
Value in Luxury
3
The strategy of distribution in luxury
1
Geopolitics of luxury
2
High-end products and large distribution
1
Sustainable Development and CRS
2
Business ethics
2
2
Collège de Paris – 15, rue Montmartre – 75001 Paris – France
Tél. : +33 (0) 1 48 78 73 00 – E-mail : [email protected] – Site Internet : www.collegedeparis.fr
Association loi 1901 regroupant des établissements d’enseignement supérieur privé
COURSE TITLE
CREDITS
Customer Relationship Management
2
Intellectual property
2
Trends and innovations
2
Integration weekend
1
Study trip
3
Professional project
4
WSET level 2 in English : 16h - Yann ROUSSELIN
2
TOTAL
60
Collège de Paris – 15, rue Montmartre – 75001 Paris – France
Tél. : +33 (0) 1 48 78 73 00 – E-mail : [email protected] – Site Internet : www.collegedeparis.fr
Association loi 1901 regroupant des établissements d’enseignement supérieur privé