Is To Eradicate cancer And To Improve The Quality Of Life Of

The Canadian Cancer Society is a national community-based organization of volunteers whose mission
is to eradicate cancer and to improve the quality of life of people living with cancer.
The Canadian Cancer Society achieves its mission by:
• Funding excellence in research on all types of cancer
•Advocating for healthy public policy and cancer control
• Promoting healthy lifestyles and strategies for reducing cancer risk
• Providing comprehensive information about cancer care and treatment
• Supporting people living with cancer
The Canadian Cancer Society relies on the unwavering commitment of its volunteers and employees, and on the generosity
of its donors from every region of Canada.
[ACTION ]
It’sabout:
• Funding research
• Offering information
• Supporting people living with cancer
• Promoting ways to reduce cancer risks
• Advocating for healthy public policies
•Donating
• Joining our team of volunteers
[PREVENTION ]
It’s about:
•Funding behavioural research
•Raising awareness about the most important cause of death in Quebec
• Educating the public about our Seven Steps to Health
• Promoting healthy lifestyle choices
• Ensuring the implementation of public policies encouraging healthy living
•Providing information and support to people who want to quit smoking
[SUPPORT ]
It’sabout:
•Offering services to people living with cancer and to their loved ones
•Offering the sympathetic ear of a Cancer J’écoute volunteer
• Giving out information about cancer
• Offering a place to stay to patients during treatments
•Providing financial and practical assistance
OUR MISSION
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2004-2005 AT A GLANCE
$15 million
Total revenue of the Quebec Division
2million
Number of daffodils sold during Daffodil Days
16,000
Number of volunteers who took part in the door-to-door campaign
100,000th
Information request processed by the Cancer Information Service
(Montreal callcentre)
$3.5 million
Amount allotted to cancer research
$1.4 million
Amount raised at Relay For Life –twice the revenue of 2003
400
Number of matches made at Cancer J’écoute
$1.7 million
Net revenue of the Daffodil Ball
500
Number of people having resided at the Lodge
Your contribution hasmade a difference
THANK YOU!

APresident who has made a difference
Atwo-year mandate really flies by, but yet leaves room for much accomplishment. At least when one is as devoted to the
cause as Marc Généreux, our President from 2003 to 2005, has been.
His name might have hinted to the fact that President Généreux would indeed be generous with his time as he truly committed
himself with unfailing availability during these two years of a very full mandate.
As President of the Quebec Division, Marc Généreux was able to revitalize the Canadian Cancer Society and instil in all
of us a profound motivation to outdo ourselves. Volunteers and employees followed this man of resolve in his wildest
dreams. In fact, at the Annual Conference on Revenue Development under the theme Together, let’s aim for $25 million
in 2010, he convinced participants that the simple desire to attain a target made it accessible. Incidentally, the Division
greatly surpassed the 2004-2005’s goal of $15 million that our President had set for himself at the beginning of his two-
year term.
He was also fully engaged at the national level, working on establishing a shared governance model which he has now
convinced the members of the Quebec Division Board of Directors to adopt. This important change in the way that we
do business is being developed with a target completion date of early 2006.
What’smore, our President focused on our priorities and the efforts
required to achieve them. Be it through our role in cancer research,
prevention, information, advocacyand supporting people living
with cancer, the Society is true to its objective to make a difference,
thanks, in great part, to volunteers like Marc Généreux.
As we’ve said, two years is a short time, yet the heritage left
behind by our outgoing President is considerable. Staff and
volunteers join us in thanking him kindly.
Nicole Magnan
ExecutiveDirector
MESSAGE FROM THE
EXECUTIVE DIRECTOR
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Being President of the Quebec Division of the Canadian Cancer Society means being a volunteer in a team made up of
25,000 volunteers, a hundred or so employees and hundreds of thousands of donors. TOGETHER. STRONG.
This team fights against over two hundred types of cancer and progress is made every day.
Over the 2004-2005 fiscal period, thanks to the generosity of our numerous donors and sponsors and the unrelenting
efforts of our volunteers and employees, the Quebec Division increased its financial strength, thereby increasing its
commitment to the fight against cancer. We raised over $15,280,000. Relay For Life’s success (almost doubling last year’s
results), planned gifts and In Memoriam donations, the door-to-door campaign, the Daffodil Ball, gourmet gatherings and
many others are testament to a remarkable team effort.
With these funds, the Quebec Division increased its funding of research allowing us to make strides in the pursuit of one
facet of our mission: the eradication of cancer. For example, in 2004, Dr. Jennifer O’Loughlin discovered that nicotine
addiction is genetic in some teens. This research work conducted on youth for the past six years adds credibility to Society-
supported initiatives like the j’Arrête smokers’ helpline and the “Quit to Win! Challenge”. To cite another made-in-Quebec
example, Dr.Eduardo Franco participated in a vast international clinical trial to test a new vaccine which holds promise
in considerably reducing the incidence of cervical cancer. Dr. Franco was awarded the O. Harold Warwick prize by the
National Cancer Institute of Canada for his important contribution to the fight against cancer in Canada.
We also did not neglect another important aim of our mission, that of supporting persons living with cancer. Cancer
J’écoute (CancerConnection),the emotional support service for people living with cancer, was publicly launched. Thanks
to funding from the Fondation Jean Marc Paquette, this peer telephone support programme is now in full swing. The
Division also pursued its offensive in advocacy work through its participation in the Coalition Priorité Cancer au Québec.
Afirst forum on cancer allowed us to become familiar with cancer control management models in other Canadian
provinces. The Cancer Information Service answered thousands of cancer-related questions, while the j’Arrête helpline,
an information and tobacco cessation support service, helped thousands quit smoking. The Society Lodge continued to
welcome people from outside of Montreal in town for cancer treatments. The emotional and material support given to
these people is nowrecognized throughout Quebec.
The Quebec Division is also an important actor on the international stage, where it was applauded for the quality of its
work on several matters of national importance, not the least of which are its brand image and policy governance.
Aword also on our international contributions. Joint action and sharing in a world where cancer knows no boundaries are
essential. The Canada-China programme celebrated its 10th anniversary, marked by presenting a national award to the
programme’s spokesperson, Mark Rowswell, whose character Dashan is familiar to at least 80% of the Chinese population.
There are many stakeholders in the fight against cancer in Quebec and throughout Canada, but there is only one Canadian
Cancer Society: a credible and responsible organization that can boast of leading, day in and day out since 1938, a fierce
fight against cancer on all fronts and throughout the country. It is with great pride that I have presided over the Quebec
Division for two years and that I am part of this team.
Marc Généreux
President
Together. Strong.
MESSAGE FROM THE PRESIDENT