Psychology@LSE, London School of Economics - IGR

CURRICULUM VITÆ
FREDERIC BASSO, PH.D
Psychology@LSE, London School of Economics and Political Science
Houghton Street, London WC2A 2AE
Tel.: +44(0)20 7107 5475
E-mail : [email protected]
POSITION
2014- Assistant Professor in Social Psychology/Economic Psychology,
current Psychology@LSE, London School of Economics and Political Science, UK
2012–2013 Associate professor of Business administration (consumer behaviour unit)
University of Rennes 1, Graduate School of Management, France
2011–2012 Full-time teaching fellow (Attaché temporaire d'enseignement et de recherche
(ATER) à temps plein), University of Rennes 1, Graduate School of Management
2010–2011 Part-time teaching fellow (Attaché temporaire d'enseignement et de recherche
(ATER) à mi-temps), University of Rennes 1, Graduate School of Management
2007–2010 Research assistant (Allocataire moniteur normalien (AMN)), University of Rennes
1, Graduate School of Management
EDUCATION
2007–2011 PhD in Business Administration – Consumer behaviour (Sciences de Gestion,
spécialité comportement du consommateur), University of Rennes 1, France,
Summa cum Laude
Thesis: “L’incorporation des food imitating products : la métaphore alimentaire des produits
d’hygiène entre marketing, santé publique et neurosciences sociales” [Food imitating
products: the food metaphor of cleansing products, perspectives from marketing,
public health and social neuroscience] (624pp.)
Supervisors: Prof. Ph. Robert-Demontrond & Prof. O. Oullier.
Committee: Prof. J. Brée, Prof. G. Cliquet, Prof. R. Ladwein, Dr. M. Pessiglione.
2006–2007 M.Sc., Organisational studies (Rank: 1st/11), University of Nantes, France, Summa
cum Laude
Dissertation: “Emotions et organisation dans un centre d’appels antipoison” [Emotions
and organisation in a poison control centre] (184pp.)
Supervisors: Prof. D. Thiel & Dr. C. Clergeau.
2005–2006 Agrégation in Economics and Management (Rank: 1st/799), Summa cum Laude
[National competitive exam for teaching in French high schools]
2004–2005 M.Sc., Law and Management, University of Rennes 1, France, with honours
Dissertation: “La Societas Cooperativa Europaea : une insertion de l’Economie Sociale dans
le Marché Intérieur” [Societas Cooperativa Europaea: Introducing social economy in
common market] (55pp.)
Supervisors: Prof. J.-Ch. Poutineau & Dr. J.-B. Lehnof.
2003–2004 B.A., Law, University of Rennes 1, France
2003–2007 M.Sc., Law, Economics and Management (Cachan, France) (Rank: 3rd/209),
Ecole Normale Supérieure (Cachan), [French Grande École] Magna cum Laude
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HONOURS, AWARDS & FELLOWHIPS
2014 LSE Departmental RIIF (£5,600, with Pr. Saadi Lahlou)
2012 Award from IGR-IAE Foundation for Research in Management science (€2,000)
2012 Award from Rennes 1 University Foundation “Progress, Innovation, Entrepreneurship”
for one of the best PhD dissertation in Social sciences (€1,000)
2007–2010 Competitive doctoral fellowship (Rank 1st/20), French Ministry for Research
2003–2007 Full fellowship, Ecole Normale Supérieure (Cachan, France)
1993 Le Monde de l’Education Poetry award
RESPONSIBILITIES
2014-2015 Staff-Student liaison committee (Chair), Psychology@LSE, London School of
Economics and Political Science, UK
2012–2013 Elected member, Scientific council, IGR-IAE de Rennes (Graduate School of
Management), University of Rennes 1, France
2009–2011 Elected member, Doctoral school council (SHOS/social sciences), European
University of Brittany (UEB), France
TEACHING
London School of Economics and Political Science, UK
2014 (Jan)-2015 PS415 Social Psychology of Economic Life (half-unit option) (convenor)
2014 (Sept)-2015 PS456 Consumer Psychology (half-unit option) (co-convenor)
2014 (Sept)-2015 PS404 Organisational Social Psychology (core course) (contributor)
2014(Jan-Mar) MY429 Introspection-based Methods in Social Research (half-unit option)
(contributor)
2014 (Jan)-2015 PS497 MSc Dissertation supervision (14 to 18 students)
Graduate School of Management, University of Rennes 1, France
2013–2014 Social psychology of markets (postgraduate), 12 hours/year
2012–2014 Social psychology of markets (postgraduate), 08 hours/year
2012–2014 Sociology of markets (postgraduate), 08 hours/year
2012–2014 Advertising & Public relations (postgraduate), 20 hours/year
2012–2014 Law and marketing (postgraduate), 10 hours/year
2012–2014 Product management (postgraduate), 10 hours/year
2012–2014 Political economy (postgraduate), 09 hours/year
2012–2013 Corporate social responsibility (postgraduate), 06 hours/year
2012–2013 Strategic management (postgraduate), 14 hours/year
2008–2013 Sensory and experiential marketing (postgraduate), 10 hours/year
2010–2012 Marketing plan (postgraduate), 10 hours/year
2012–2013 Labour law (postgraduate), 07 hours/year
2007–2013 Contract law (undergraduate/postgraduate), 07 hours/year
2011–2013 Business and corporate strategy (undergraduate), 14 hours/year
2011–2012 Political economy (undergraduate), 14 hours/year
Ecole Normale Supérieure (Cachan/Rennes), France
2012–2014 Social psychology of markets (postgraduate), 03 hours/year
2012–2014 Sociology of markets (postgraduate), 03 hours/year
2006–2010 Economical, legal and social themes (postgraduate), 15 hours/year
2006–2010 Organisation studies (postgraduate), 06 hours/year
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PEER-REVIEWED PUBLICATIONS
Articles
Basso F., Robert-Demontrond Ph., Hayek-Lanthois M., Anton J.-L., Nazarian B., Roth M. &
Oullier O. (2014), Why people drink shampoo? Food Imitating Products are fooling brains and
endangering
people
for
marketing
purposes,
PLoS
ONE
9(9):
e100368.
doi:10.1371/journal.pone.0100368
Bouillé J., Robert-Demontrond Ph. & Basso F. (2014), Measuring the persuasive power of
consumerist activism: an experimental study on the Polity model applied to food imitating
products, Recherche et Applications en Marketing – English edition, 29(1), 72-102.
Petit O., Basso F., Huguet P., Plassmann H. & Oullier, O. (2011), Apport des « neurosciences de
la décision » à l'étude des comportements alimentaires et de l’obésité [Food behaviour and obesity:
Insights from decision neuroscience], Médecine /Sciences, 27(11), 1000-1008.
Basso F. & Oullier O. (2011), “SMOKERS ARE SUCKERS: Should incongruous metaphors be used
in public prevention ?”, American Journal of Public Health, 101(2), 203-204.
Basso F. & Oullier O. (2010), “'Smile down the phone': Extending the effects of smiles to vocal
social interactions”, Behavioral and Brain Sciences, 33(6), 435-436.
Oullier O. & Basso F. (2010), “Embodied economics: How bodily information shapes the social
coordination dynamics of decision-making”, Philosophical Transactions of the Royal Society - B Biological
Sciences, 365(1538), 291-301.
Basso F. & Oullier O. (2009), “When organization meets emotions, does the sociorelational
framework fail ?”, Behavioral and Brain Sciences, 32(5), 391.
Book
Basso F. & Oullier O. (accepted), Le Corps et les Prix – Esquisse d’une théorie sensorielle de la valeur
[Embodied prices: Seeds of a sensory theory of value], Marseille: Presses Universitaires de Provence
(330pp.), expected to be published by the end of 2014.
Book chapters
Robert-Demontrond Ph. & Basso F. (2014), “Merleau-Ponty et la chair du monde” [Merleau-Ponty
and the flesh of the world] (Chapter 6, pp.161-188) in Rémy E. & Robert-Demontrond Ph. (Eds.)
Regards croisés sur la consommation – Tome 1. Du fait social à la question du sujet [Crossed views on
consumption – 1. From social fact to the question of the subject], Paris: Editions Management et Société.
Oullier O. & Basso F. (2012), “Variabilité et limites méthodologiques du recours à l’imagerie
cérébrale dans les tribunaux” [Variability and methodological issues related to the use of brain imaging
techniques in court] (Chapter 7, pp.119-136) in Oullier O. (Ed.), Le cerveau et la loi : analyse de
l’émergence du neurodroit [The brain and the law: an analysis of the emerging field of neurolaw], Centre for
Strategic Analysis of French Prime Minister papers.
Basso F., Guillou L. & Oullier O. (2010), “Embodied entrepreneurship: A sensory theory of
value” (Chapter 12, pp.217-232) in Stanton A., Day M. & Welpe I. (Eds.), Neuroeconomics and the
firm, New York: Edward Elgar.
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Basso F., Oullier O., Hayek-Lanthois M. & Robert-Demontrond Ph. (2010), “From marketing
differenciation to household poisoning: are commercial practices on cleansing products a public
heath issue?” (Chapter 8, pp.94-103) in Oullier O. & Sauneron S. (Eds.), Improving health prevention
with behavioural, cognitive and neuroscience, Paris: La documentation française.
Basso F. & Oullier O. (2010), “Le rôle des émotions dans la réalisation du processus de prise de
décision” [The role of emotions in decision-making] (Chapter 5, pp.115-132) in Amblard M. (Ed.), La
Rationalité - Mythes et réalités [Rationality - Myths and realities], Paris: L'Harmattan.
MANUSCRIPTS SUBMITTED, MANUSCRIPTS IN PREPARATION AND WORKING PAPERS
Robert-Demontrond Ph., Basso F. & Joyeau A. (conditionally accepted with major revisions),
Recherche et Applications en Marketing [French].
Bouillé J., Basso F., & Robert-Demontrond Ph., (submitted), Recherche et Applications en Marketing
[French].
Petit O., Basso F., Merunka D. & Oullier O. (literature review), I control myself because I feel pleasure –
The role of bodily states in consumer self-regulation, in preparation.
Basso F., Bouillé J., Le Goff K., Robert-Demontrond Ph. & Oullier O. (behavioral data collected
and analyzed), Is food a key ingredient in the recipe for successful product design? The case of Food Imitating
Products from the standpoint of implicit cognition, in preparation.
Basso F., Petit O., LeBellu S., et al. (behavioral and fMRI data collected and analyzed). Subcam in
grounded cognition: Taste inferences from first and third person perspectives, in preparation.
Bouillé J., Basso F., Robert-Demontrond Ph. & Oullier O., La métaversification de l’expérience
virtuelle de consommation: une approche méthodologique par les neurosciences sociales [The
metaversification of virtual consumption experience: a social neuroscience methodological perspective], working
paper, 32pp.
Basso F., ‘Metaphors (consumers) researchers live by’ – Les apports de la théorie des métaphores
conceptuelles à la consumer culture theory [‘Metaphors (consumers) researchers live by’ – Conceptual metaphor
theory and consumer culture theory], working paper, 30pp.
BOOK REVIEW
Basso F. (2011), Carsten Herrmann-Pillath (2010), The economics of identity and creativity: A
cultural science approach, Recherche et Applications en Marketing, 26(1), p.106-107.
CONFERENCE PAPERS (PEER-REVIEWED)
Bouillé J., Basso F. & Robert-Demontrond Ph. (2013), « Les métaphores dans la vie militante » :
L’apport de la théorie des métaphores conceptuelles à l’étude de l’activisme consumériste
[“Metaphors activists live by”: Consumer activism in light of conceptual metaphor theory], 12èmes Journées
Normandes de Recherche sur la Consommation, Caen, France, November 28-29, 27pp.
Basso F., Bouillé J., Le Goff K., Robert-Demontrond Ph. & Oullier O. (2013), De l’impensé
marketing à l’implicite cognitif du design émotionnel : une approche méthodologique des Food
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Imitating Products par le test des associations implicites [A methodological approach of food imitating
products using implicit association test], 29th International Conference of the French Marketing
Association, La Rochelle, France, May 16-17.
Bouillé J., Robert-Demontrond Ph. & Basso F. (2012), Measuring the persuasive power of
consumerist activism: an experimental study on the Polity model applied to food imitating
products, 28th International Conference of the French Marketing Association, Brest, May 9-1011.
Basso F. (2010), Metaphors consumers (researchers) live by - Conceptual metaphor theory and
consumer culture theory, 26th International Conference of the French Marketing Association, Le
Mans, France, May 06-07.
Basso F., Robert-Demontrond Ph. & Oullier O. (2009), A metaphorical analysis of the
experiential consumption aspects of cleansing products, 14th Marketing Research Conference in
Burgundy, France, November 12-13.
Bouillé J., Basso F., Robert-Demontrond Ph. & Oullier O. (2009), The metaversification of
virtual consumption experience: a social neuroscience methodological perspective, 14th Marketing
Research Conference in Burgundy, France, November 12-13.
POSTERS
Basso F., Robert-Demontrond Ph., Hayek-Lanthois H., Anton J.-L., Nazarian B., Roth M. &
Oullier O. (2013), An embodied approach of Food Imitating Products using fMRI, 25th Association
for Psychological Science Annual Convention, Washington, D.C., USA, May 23-26.
Basso F., Bouillé J., Le Goff K., Robert-Demontrond Ph. & Oullier O. (2013), A methodological
approach of Food Imitating Products using Implicit Association Test, 25th Association for
Psychological Science Annual Convention, Washington, D.C., USA, May 23-26.
COMMUNICATIONS AT CONFERENCES
Basso F. (2009), Multisensory integration in consumer's risk perception, Tutorat collectif des
IAE, IAE Paris XII, France, June 17.
Basso F. (2009), Multisensory integration in consumer's risk perception, French-German doctoral
seminar, Universität zu Kiel, Germany, June 12.
Basso F. (2009), Multisensory integration in consumer's risk perception, Conference of the
French Marketing Association, University College of London, UK, May 12-13.
INVITED PRESENTATIONS
Basso F. & Petit O. (2014), Subcam in grounded cognition: Taste inferences from first and third
person perspectives, Réunion Mensuelle de Neuroimagerie, Institut des Neurosciences de La
Timone, Marseille, France, June 19.
Basso F. (2014), Subcam in a grounded cognition perspective, Department of Social Psychology,
London School of Economics, London, UK, June 03
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Basso F., Robert-Demontrond Ph., Hayek M., Anton J.-L., Nazarian B., Roth M. & Oullier O.
(2013), Food Imitating Products: Fooling brains and endangering people for marketing purposes,
Journée du Centre de Recherche en Economie et Management (CREM), Saint-Malo, France,
June 18.
Basso F. & Petit O. (2013), Decision neuroscience and nudging in public health – The case of
obesity, Regards interdisciplinaires sur l’obésité ~ Construire la transition vers les régimes
alimentaires durables, Journées scientifiques de l’Université de Nantes, La Cité, Nantes, June 07.
Basso F. (2013), A grounded cognition approach in consumer behaviour, Institute of Social
Psychology, London School of Economics, London, UK, March 05.
Basso F. (2013), Cognitive linguistics in consumer behaviour, Interdisciplinary Centre for Human
and Social Process Analysis Seminar (CIAPHS), University Rennes 2, Rennes, France, February
14.
Basso F. (2012), Metaphor in marketing practices, Sciences-Po Rennes, Rennes, France,
Novembre 21.
Basso F. (2012), Toxic products food attributes: from a qualitative study of physician/patient
interaction to an fMRI study implementation, Association for research in toxicology (ARET)
convention, Grand Amphithéâtre Museum National d'Histoire Naturelle, Paris, France, June 0708.
Basso F. (2012), Ecodesign and sustainable consumption: Green products marketing, School of
Environmental Engineering, Rennes, France, March 14.
Basso F. (2011), Food Imitating Products, Institute of Social Psychology, London School of
Economics, London, UK, June 13-14.
Basso F. (2011), De l'entretien, Première Journée Internationale de l'Entretien (Maison des
Ecrivains et de la Littérature), Petit Palais (Auditorium), Paris, France, May 28.
Basso F. (2010), Consumer behavior and social neurosciences – The challenge of embodiment,
ASCO Conference (Ecole Nationale Supérieure de Cognitique), Bordeaux, France, April 14.
Basso F., Oullier O., Plassmann H., Walliser B. (2010), Neuroeconomics – Consumer behaviour,
Round Table, 9th Cognitive Sciences Forum, Cité Universitaire, Paris, France, March 22.
Basso F. (2010), Evaluation and embodiment, Aix-Marseille Psychoanalysis Regional Group, Les
Après-midits, “L'évaluation, la valeurre, le parlêtre”, Marseille, France, February 13.
Basso F. (2009), From aestheticization to poisoning: an automatic response to marketing logic?,
Cognitive Psychology Lab, Aix-Marseille University, France, September 18.
Basso F. (2009), From embodied interaction to relative prices in Hayekian thought – Principles
and consequences for neuroeconomics, GREQAM - Interactions workshop, Aix-Marseille
University, France, April 17.
Basso F. (2009), Could neurosciences help consumer protection?, Conference in
Neuroeconomics , Aix-Marseille University, France, March 18.
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Bouillé J. & Basso F. (2009), The metaversification of virtual consumption experience, LASIRUTIC Seminar, University Rennes 2, France, March 09.
TALKS
Basso F., Robert-Demontrond Ph., Hayek-Lanthois M., Anton J.-L., Nazarian B., Roth M. et
Oullier O. (2011), Food imitating products: An fMRI experimentation – SPM8 data treatment with
or without Dartel and Fieldmap, fMRI/MEG workshop, La Timone Hospital, Marseille, France,
January 20.
Basso F. (2010), Conceptual metaphor theory and consumer culture theory, Center for Research
in Economics and Management workshop, University of Rennes 1, Rennes, France, December
14.
CONTRIBUTION TO GOVERNMENTAL REPORTS
Basso F. (2010), Food Imitating Products, DG SANCO (European Commission), Scientific
Commission on Consumer Safety (SCCS), Working Group on Food Imitating Products,
Bruxelles, Belgium, March 03.
Invited by the European Commission to attend a SCCS meeting in an expert capacity for the
Opinion on the potential health risks posed by chemical consumer products resembling food and/or having childappealing properties (March 2011).
Basso F. (2009), Household cleaners and personal care products, Centre for Strategic Analysis of
French Prime Minister, Paris, France, June 16.
Invited by the French Prime Minister to attend a Centre for Strategic Analysis meeting in an
expert capacity for the Improving health prevention with behavioural, cognitive and neuroscience report
(March 2010).
MEDIA & MAINSTREAM PRODUCTIONS
Interview with M. Honoré, (2012) “Méfiez-vous des désinfectants au goût fraise…” [Keep away
from strawberry cleansing products…], Ouest-France [leading French daily newspaper], Rennes,
France, March 30.
Basso F. (2012), “Marketing et Neurosciences : Quel avenir pour le neuromarketing ?” [Marketing
and neurosciences: What future for neuromarketing?], Prof. R. Ladwein website, culture-materielle.com,
January.
Interview with F. Stolpner, (2010) “Le marketing à l'assaut du cerveau” [Marketing attacks the
brain], Témoignage Chrétien newspaper, November 7 issue.
Interview with D. Christoffel, (2010) Radio thésards - Droits de Cités, Paris, April 27 show.
Basso F. (2010), Food imitating products, Comics (under poster and slideshow form) about my
PhD research for high school students, CIES Grand-Ouest, Rennes, France, May 27-28.
Interview with A. Robert-Géraudel (2009) “La neuroscience peut-elle nous manipuler?” [Can
neuroscience manipulate us?], Ça m'intéresse magazine, November issue, n°45, p.46-49.
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Basso F., Bouillé J. & Mandard M. (2009), “Dans la ligne de Mir - Un autre regard sur le
comportement du consommateur” [Another look at consumer behavior], Doctoral Short Film, Festival
Sciences en cour(t)s, Public projection, Diapason, Rennes, France, April 2.
TECHNICAL SKILLS & COMPETENCE
Administration
University of Rennes 1 students’ association supervisor
Academic
membership
Association for Psychological Science (APS)
French Marketing Association (AFM)
Ad-hoc reviewer
ICIS 2008 (track: Global Information Systems Management), American
Journal of Public Health, Médecine/Sciences, Public Understanding of Science, New
Ideas in Psychology
Language
French (mother tongue), English (fluent speaking, fluent reading,
advanced writing)
Software
SPSS, SPM8, SnPM5, MarsBar, WFU PickAtlas, Photoshop, Adobe
Premiere Pro CC, Adobe After Effects CC
OTHER PROFESSIONAL ACTIVITIES
2012
2004 (August)
2001-2004 (July)
Scientific advising in consumer psychology
Internship, Confédération Générale des Sociétés Coopératives de PACA
(consulting association for cooperative society)
Camp counsellor, MGEN summer camp for children and adult with
developmental disabilities
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