Plan de cours Business Development M1 SEDI 2016 / 2017 – H2

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Plan de cours
Business Development
M1 SEDI
2016 / 2017 – H2
Enseignant
Nom Luigi Romeo
Bureau
Téléphone
Courriel luigi.romeo@schneider-electric.com
Objectifs de l’enseignement
To understand what are the key steps to launch and sell a new offer, develop a
marketing plan and convince an executive audience to support your business plan.
To master a set of tools to be more efficient and pro-active when dealing with sales
management including price management.
Pré-requis
To understand the basics of marketing and B2B business models
Plan Sommaire
Sales pitch
Impromptu speeches
What is a Marketing Plan?
How to launch a new offer?
Price management
Selling methodology
Sales Presentation efficiency
Email efficiency
Eléments Bibliographiques
Aucun
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