Plan de cours Business Development M1 SEDI 2016 / 2017 – H2

Plan de cours
Business Development
M1 SEDI
2016 / 2017 – H2
Enseignant
Nom
Luigi Romeo
Bureau
Téléphone
Courriel
[email protected]
Objectifs de l’enseignement
To understand what are the key steps to launch and sell a new offer, develop a
marketing plan and convince an executive audience to support your business plan.
To master a set of tools to be more efficient and pro-active when dealing with sales
management including price management.
Pré-requis
To understand the basics of marketing and B2B business models
Plan Sommaire
Sales pitch
Impromptu speeches
What is a Marketing Plan?
How to launch a new offer?
Price management
Selling methodology
Sales Presentation efficiency
Email efficiency

Eléments Bibliographiques
Aucun