Unit 7 (First Insight into Business)

Vocabulary FIRST INSIGHT INTO BUSINESS
1
Unit 7 (First Insight into Business)
Vocabulary:
Explanation/ Examples
in context:
Translation:
customer profile (n.)
I look at the customer profile to
find out what kind of person
usually buys the product.
profil de/du client
top of the range (adj.)
Everything she bought was the
best; it was always top of the
range.
haut de gamme
high performance (n.)
These high performance shares
can make you earn a lot of
money in a very quick time.
haute performance
prototype (n.)
the first design of something
from which other forms are
copied or developed
prototype
backing (n.)
I needed money to start a new
business, so I asked my rich
friend for backing.
soutien
turnover (n.)
the total amount of goods or
services sold by a company
during a particular period of
time
chiffre d’affaire
demand (n.)
a very firm request for
something
demande, exigence
hand-crafted (adj.)
skillfully made by hand, not by
machine
fait à la main
menswear, womenswear
(n.)
used especially in shops/stores
to describe clothes for men,
women
habits homme, femme,
rayon pour les hommes,
femmes
consumer durable (n.)
A consumer durable, for
example a fridge, will last a
long time.
bien de consommation
(durable)
advertisement (n.)
a notice, picture or film telling
people about a product, job or
service
publicité
advertising agency (n.)
a company that designs
advertisements
agence de publicité
brand image (n.)
the image, the impression given
by a product made by a certain
company
image de marque
press ad (n.)
a piece of advertisement in a
newspaper
“publicité dans les
journaux”
campaign (n.)
a series of planned activities
that are intended to achieve a
particular social, commercial or
political aim
campagne (ex. publicitaire)
target audience (n.)
the people who are aimed at by
(for example) a radio program
public cible
product(n.)
a thing that is grown or
produced, usually for sale
produit

Vocabulary FIRST INSIGHT INTO BUSINESS
2
feature (n.)
something important,
interesting or typical of a place,
a thing, a product etc.
caractéristique
benefit (n.)
an advantage that something
gives you; a helpful and useful
effect that something has
avantage
sales (n.)
the number of items sold
(les) ventes
to own (v.)
to have something that belongs
to you, especially because you
have bought it
posséder
leather (n.)
a material made by removing
the hair or fur from animal
skins and preserving the skins
using special processes
cuir
elegant (adj.)
graceful and attractive; well
designed
élégant
unusual (adj.)
different from what is usual and
normal
inhabituel
expensive (adj.)
contrary of cheap, that doesn’t
cost much
cher
practical (adj.)
synonym of useful; connected
with real situations rather than
with ideas or theories
pratique
customer (n.)
a person or an organization that
buys something from a
shop/store or business
client
eye-catching (adj.)
immediately noticeable because
it is particularly interesting,
bright or attractive
accrocheur, attrayant
to launch a product (v.)
= to put a new product on the
market
lancer un produit
business (n.)
The activity of buying and
selling goods or services for
money; a commercial
organization such as a
company;something that
concerns a particular person or
organization
affaire, commerce,
responsabilité
to award somebody with
something (v.)
to make an official decision to
give something to somebody as
a payment, prize et.
récompenser
to innovate (v.)
to introduce new things, ideas
or ways of doing something
innover
to invent (v.)
to produce or design something
that has not existed before
inventer
to develop (v.)
to think of, or produce a new
idea, product etc. and make it
successful
développer
to compete (v.)
to try to be more successful or
better than somebody else who
is trying to do the same as you
rivaliser, être en
concurrence
as a result
= as a consequence
en conséquence, “comme
résultat”
so (adv.)
very; extremely
tellement (+adj.), ainsi

Vocabulary FIRST INSIGHT INTO BUSINESS
3
alors, donc
therefore (adv.)
used to introduce the logical
result of something that has just
been mentioned
c’est pourquoi, donc
manufacturer (n.)
a person or company that
produces goods in large
quantities
fabricant, constructeur
purpose (n.)
Mohamed Ali was an excellent
boxer. His purpose was to
become the best boxer ever.
but, objectif