Unit 7 (First Insight into Business)

Vocabulary FIRST INSIGHT INTO BUSINESS
Unit 7 (First Insight into Business)
Vocabulary:
Explanation/ Examples
in context:
Translation:
customer profile (n.)
I look at the customer profile to
find out what kind of person
usually buys the product.
Everything she bought was the
best; it was always top of the
range.
These high performance shares
can make you earn a lot of
money in a very quick time.
the first design of something
from which other forms are
copied or developed
I needed money to start a new
business, so I asked my rich
friend for backing.
the total amount of goods or
services sold by a company
during a particular period of
time
profil de/du client
a very firm request for
something
skillfully made by hand, not by
machine
used especially in shops/stores
to describe clothes for men,
women
demande, exigence
top of the range (adj.)
high performance (n.)
prototype (n.)
backing (n.)
turnover (n.)
demand (n.)
hand-crafted (adj.)
menswear, womenswear
(n.)
consumer durable (n.)
advertisement (n.)
advertising agency (n.)
brand image (n.)
press ad (n.)
campaign (n.)
target audience (n.)
product(n.)
A consumer durable, for
example a fridge, will last a
long time.
a notice, picture or film telling
people about a product, job or
service
a company that designs
advertisements
the image, the impression given
by a product made by a certain
company
a piece of advertisement in a
newspaper
a series of planned activities
that are intended to achieve a
particular social, commercial or
political aim
the people who are aimed at by
(for example) a radio program
a thing that is grown or
produced, usually for sale
1
haut de gamme
haute performance
prototype
soutien
chiffre d’affaire
fait à la main
habits homme, femme,
rayon pour les hommes,
femmes
bien de consommation
(durable)
publicité
agence de publicité
image de marque
“publicité dans les
journaux”
campagne (ex. publicitaire)
public cible
produit
Vocabulary FIRST INSIGHT INTO BUSINESS
as a result
something important,
interesting or typical of a place,
a thing, a product etc.
an advantage that something
gives you; a helpful and useful
effect that something has
the number of items sold
to have something that belongs
to you, especially because you
have bought it
a material made by removing
the hair or fur from animal
skins and preserving the skins
using special processes
graceful and attractive; well
designed
different from what is usual and
normal
contrary of cheap, that doesn’t
cost much
synonym of useful; connected
with real situations rather than
with ideas or theories
a person or an organization that
buys something from a
shop/store or business
immediately noticeable because
it is particularly interesting,
bright or attractive
= to put a new product on the
market
The activity of buying and
selling goods or services for
money; a commercial
organization such as a
company;something that
concerns a particular person or
organization
to make an official decision to
give something to somebody as
a payment, prize et.
to introduce new things, ideas
or ways of doing something
to produce or design something
that has not existed before
to think of, or produce a new
idea, product etc. and make it
successful
to try to be more successful or
better than somebody else who
is trying to do the same as you
= as a consequence
so (adv.)
very; extremely
feature (n.)
benefit (n.)
sales (n.)
to own (v.)
leather (n.)
elegant (adj.)
unusual (adj.)
expensive (adj.)
practical (adj.)
customer (n.)
eye-catching (adj.)
to launch a product (v.)
business (n.)
to award somebody with
something (v.)
to innovate (v.)
to invent (v.)
to develop (v.)
to compete (v.)
2
caractéristique
avantage
(les) ventes
posséder
cuir
élégant
inhabituel
cher
pratique
client
accrocheur, attrayant
lancer un produit
affaire, commerce,
responsabilité
récompenser
innover
inventer
développer
rivaliser, être en
concurrence
en conséquence, “comme
résultat”
tellement (+adj.), ainsi
Vocabulary FIRST INSIGHT INTO BUSINESS
therefore (adv.)
manufacturer (n.)
purpose (n.)
used to introduce the logical
result of something that has just
been mentioned
a person or company that
produces goods in large
quantities
Mohamed Ali was an excellent
boxer. His purpose was to
become the best boxer ever.
3
alors, donc
c’est pourquoi, donc
fabricant, constructeur
but, objectif