Leïla LOUSSAIEF Marketing and Commercial Relations Department

May 2015
Year hired at ISC Paris: 2006
Full-Time:
Participating
Leïla LOUSSAIEF
Marketing and Commercial Relations Department
Teaching Area/s: Marketing
Education: InstitutionDegree Major / MinorYear
Marketing2002Université Paris DauphineDoctorate
Marketing1995Université Paris DauphinePostgraduate Diploma
(french DEA)
Marketing1994Institut des Hautes Etudes
Commerciales
French Master Degree
(old name)
Intellectual Contributions 2010 through 2015:
Intellectual Contributions Total
6Peer/Non-Peer Reviewed Journals
4Chapters
6Peer Reviewed Proceedings
1Faculty Research Seminar
1Published case
Total 18
Education
, Doctorate, in Sciences, Marketing, Université Paris Dauphine, Paris, 2002Doctorate:
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Leïla LOUSSAIEF
ISC Paris School of Management, 22 bd du Fort de Vaux, 75017 Paris, France

May 2015
, Postgraduate Diploma (french DEA), Business administration, Marketing, Université Paris Dauphine,
Paris, 1995
Graduate:
, French Master Degree (old name), Business administration, Marketing, Institut des Hautes Etudes
Commerciales, Carthage, 1994
Instructional Activities and Development
Taught Courses outside ISC Paris since 2010
Université Paris Dauphine, module in Marketing (e-learning)
in Marketing, 2012
Service
Institutional
Professeur-Chercheur en Marketing-Marketing éthique, ISC Paris, since 2006
Scientific Activities
Research Axis
Access /Possession / Dematerialism
Emerging consumption
Ethics and marketing - Responsible consumer
Intellectual Contributions
Refereed Journal Articles
LOUSSAIEF L., S. CACHO-ELIZONDO, I. PETTERSEN, A. TOBIASSEN, Do CSR actions in retailing really matter for
young consumers? A study in France and Norway, Journal of Retailing and Customer Services, vol. 21, n° 1,
2014, pp. 9-17., [CNRS, FNEGE, AERES].
CROMER G., L. LOUSSAIEF, La valorisation de la RSE - Voyageurs du Monde, Voyage vers un monde meilleur ?,
Revue des Cas en Gestion, vol. 11, 2014..
LOUSSAIEF L., E. MOIGNO, La perception de l’offre responsable par le consommateur français. Une étude
exploratoire dans la grande distribution alimentaire, Ethics and Economics/Ethique Economique, vol. 9, n° 2,
2012, pp. 162-179..
DORNIER R., V. COTHIAS, L. LOUSSAIEF, The application of collective ethics charters: the case of French
adventure Tour-operators, International Business Research, vol. 4, n° 1, January 2011, pp. 133-144., [AERES,
CNRS].
CACHO-ELIZONDO S., L. LOUSSAIEF, The influence of sustainable development on retail store image,
International Business Research, vol. 3, n° 3, July 2010, pp. 100-110., [AERES, CNRS].
LOUSSAIEF L., Ethique et origine nationale perçue d'une marque, Management & Avenir, vol. 3 , n° 33, March
2010, pp. 388-403., [CNRS, FNEGE, AERES].
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Leïla LOUSSAIEF
ISC Paris School of Management, 22 bd du Fort de Vaux, 75017 Paris, France

May 2015
Conference proceedings
CACHO-ELIZONDO S., L. LOUSSAIEF, I. PETTRERSEN , A. TOBIASSEN , Young Consumers
Perceptions towards CSR actions in the Retail Sector: A Study in France and Norway, 15th Etienne
Thil Conference, 28-30 November 2012, Lille., November 2012, Lille.
LOUSSAIEF L., E. MOIGNO, Le consommateur et l'offre responsable - Une étude exploratoire dans
la grande distribution alimentaire en France, , 10th International Congress of Marketing Trends,
ESCP Paris, 20-22 January 2011, Paris., pp. 30 pages, 2011, Paris.
LOUSSAIEF L., I.-B. PETTERSEN , R. INGVALDSEN , A.-E. TOBIASSEN , S. CACHO-ELIZONDO , Young
consumers’ perceptions of retailers’ sustainable development actions. Impact on store image and
retailer brand relationships - A study in Norway and France, IFSAM, 8-10 July 2010, 2010, Paris.
COTHIAS V., R. DORNIER, L. LOUSSAIEF, Les limites de la mise-en-œuvre d’une charte éthique
collective : le cas des voyagistes d’aventure français, Atelier Développement Durable de l'AIMS,
20 May 2010, Paris., 2010.
COTHIAS V., L. LOUSSAIEF, R. DORNIER, « The limits of the implementation of collective codes of
ethics : an exploratory study of French adventure tour operators, IFSAM, 8-10 July 2010, Paris.,
2010.
LOUSSAIEF L., La perception du développement durable en entreprise - Une analyse exploratoire
auprès de responsables marketing français, 9th International Congres of Marketing Trends, 22-23
January 2010, 2010, Venise.
LOUSSAIEF L., Comment tromper le consommateur en choisissant un nom de marque associé à un
pays différent de l’origine nationale réelle du produit, Colloque « Les dérives éthiques », ISC Paris
, 2009, Paris.
CACHO-ELIZONDO S., L. LOUSSAIEF, The influence of retailers’ perceived sustainable development
actions on store image and relationships with consumers: A study of young consumers’
perceptions of French food retailers, 38th EMAC Conference, May 2009, Nantes.
CACHO-ELIZONDO S., L. LOUSSAIEF, The impact of sustainable development initiatives on
consumers’ relationship with retailers: An exploratory study of French food retailers, , 8th
International Congress of Marketing Trends, ESCP Paris, January 2009, Paris.
LOUSSAIEF L., Do sustainable development actions affect young consumers’ brand associations?
An exploratory study of French food retailers, International Conference held by the International
Business School of Vilnius, May 2008, Lithuania.
Case Studies
BEQUAERT B., L. LOUSSAIEF, R. KAMIN, La CAMIF - Le repositionnement d'une marque sur le
Développement Durable - CCMP (M1807), CCMP, 2013.
MOTARD S., M. LIOTTIER, L. LOUSSAIEF, Playa Sin Nubes, Cas collectif sur le Yield Management,
CCMP, 2009, (G1644)., 2009.
Chapters in Scholarly Books
LOUSSAIEF L.. Innocent, décliner un mix marketing responsable. In : 15 études de cas, Thierry
Delecolle (Ed), Studyrama Pro, n° 1, Part 1, 21-29, 2014.
REBUFET M., L. LOUSSAIEF, S. BACOUËL-JENTJENS, . Does the Country of Origin Matter for
Cosmetics? The "Made in France" Argument. In : Advertising Confluence: Transitioning Marketing
Communications into Social Movements, (Ed), Palgrave Macmillan, n° 4, 45-60, 2014.
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Leïla LOUSSAIEF
ISC Paris School of Management, 22 bd du Fort de Vaux, 75017 Paris, France

May 2015
BEQUAERT B., L. LOUSSAIEF, R. KAMIN. La marque CAMIF mise sur la consommation locale. In :
Analyse de Marché: de la définition au diagnostic, Véronique Boulocher et Sabine Ruaud (Ed),
Vuibert, 264- 269, 2013.
BEQUAERT Bénédicte, L. LOUSSAIEF. Comment concilier RSE et marketing? Un décryptage à
travers le discours de quatre responsables en entreprise . In : Regards croisés sur la RSE ,
DUPUICH F. (Ed), L'Harmattan, 171-194, 2012.
Other Outlets
BEQUAERT B., L. LOUSSAIEF, Camif: Repositioning its brand on sustainability, 25-27 October,
Boston, 2012.
LOUSSAIEF L., Comment tromper le consommateur en choisissant un nom de marque associé à un
pays différent de l’origine nationale réelle du produit, n° 24, pp.176-193, CRISC Cahier de la
Recherche, 2009.
LOUSSAIEF L., R. KAMIN, New Lady Divna: Feminine protection disposable pads in Russia, Case
study presented at CNAM University, Paris, 2009.
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Leïla LOUSSAIEF
ISC Paris School of Management, 22 bd du Fort de Vaux, 75017 Paris, France