INTERNATIONAL MARKETING STRATEGIES I - campus-ipac

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INTERNATIONAL MARKETING STRATEGIES
I- Exam –20’
2- Lesson- 2h00
3- Research – 45’
4- Study Project Definition 20 ‘

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INTERNATIONAL MARKETING STRATEGIES
Learning objectives
•Nature and types of MKT for SME
•Different strategies and mindsets of SME
•Understand factors affecting strategic MGT
•Be able to evaluate the factors for success and failure

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FRANCE’s exportations
•63% of trade in Europe
•79% of SME for 15 % of
the total exportation
•Increase its business with
China, Russia and India

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INTERNATIONAL MARKETING STRATEGIES

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INTERNATIONAL MARKETING STRATEGIES