Export Marketing for Georgian wines Actions to be

RECOMMENDATIONS ON
EXPORT MARKETING
FOR GEORGIAN WINES
Tbilisi –November 27, 2007

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Export Marketing for Georgian
wines
Pre-requisite : having a clear vision on where Georgian could
stand on the World Arena
Wines made using modern wine
making technologies, internationally
spread and well known grape
varietals
40-50%
Wines made using modern technologies,
with local autochthonous grape varieties. 20-30%
Wines made with local varieties and with
local wine making techniques. 15-20%
Georgia

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Export Marketing for Georgian
wines
Three main components for the export
strategy
Export only reliable quality wines (Wine
Tasting commission approval)
Demonstrate that Georgian wines have something
Unique to offer :
history (“craddle of wine”),
unicity of grapes (“Saperavi, Matsvane, Rkatsiteli, etc…),
appellations
Dedicate efforts in consistency of Quality
(encourage investment in grape and wine making)

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Export Marketing for Georgian
wines
Actions to be untaken
Recommendation 1: Increase visibility of Georgian wines
through the HORECA channel and through fairs and
competition
work with local and international journalists,
organize wine tasting around the world with
restaurateurs, wine writers, wine critics and local key
persons,
Encourage participation to international competitions

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Export Marketing for Georgian
wines
Actions to be untaken
Recommendation 2: Create an internet web site for
Georgian wines
For Georgia to increase its visibility, having a web site
presenting its wine sector should be a priority.