Creating a sales addiction to marketing

#TTGTSummit | www.techtarget.com/ForMarketers
© TechTarget Worldwide ROI Summit
Byrony Seifert
Directrice Produit et Opérations Management, EMEA et Edition,
France et Allemagne
Creating an
effective content
strategy model

Why are we still presenting about content?
© TechTarget 2
●First engagement
●Identifies your brand
●Your company’s voice
without human interaction
●Still not connecting
marketing objectives with
the content being using for
messaging, demand
generation and nurturing

The Triangle of Content Marketing
© TechTarget 3
Demand
Generation
Discovery
Content
Marketing
Nurturing

Delivering action items for you to get started
© TechTarget 4
Elizabeth Smyth,
Marketing Director,
Marketo EMEA Ltd
Cyril Grira, Industry
Head B2B, Google

Getting Started – Steps to moving forward
© TechTarget 5
● Create a content
inventory – a black
and white document
listing what you
have available
●What does content
mean to you?
●It’s not all about
white papers! Product Descriptions
Demos Comparisons
Streaming Media
Thought Leadership Customer
Discussion
White papers
Analyst Technology Trends