TEMATICA LICENTA LIMBI MODERNE APLICATE 2016 TOPICS for

TEMATICA LICENTA LIMBI MODERNE APLICATE 2016
TOPICS for GRADUATION PAPERS for APPLIED MODERN LANGUAGES (English,
French) 2016
Concentration topic nr. 1. LANGUAGE OF THE MEDIA
Teaching staff team:
Conf.univ.dr. Cristina Prelipceanu
Lector dr. Viorela Dima
Lector dr. Irina David
Lector dr. Raluca Serban
1.
2.
3.
4.
Global standardization vs. culture-sensitive adaptation in advertising
Blogs and facebook as effective advertising tools
The Internet as an effective advertising medium
Emotional intelligence and the 21st c. advertising
Concentration topic nr. 2. APPLIED LINGUISTICS GENERAL
Teaching staff team :
Prof.univ.dr. Mariana Nicolae
Prof. univ. dr Laura Muresan
Lector dr. Viorela Dima (+ CSIE/Informatica)
Conf. dr Maia Bourbonnais
Conf. dr Roxana Marinescu
Conf. dr Antonia Enache
Lector. dr Mihaela Arsene
Lector dr. Marina Militaru
Lector dr. Maria Enache
Lector dr. Irina David
Lector dr. Lucia Radulescu
As. Dr. Dana Cocargeanu
1. Foreign language teaching & Second language acquisition
2. Self assessment and ELP
3. Market trends in language teaching (survey of language centers/ course providers/
MOOCS/ …)
4. Language and technology
5. Linguistics and informatics – trends in Romania and abroad
a.
Speech recognition
b.
Computational models of dialogue
c.
Computational psycholinguistics
6. IT tools – support for the translation industry
7. Language learning styles correlated with language testing tools
8. Multilingualism – development and implementation of national/ EU/ international
policies
9. Language identity – centrality and marginality
10. Language policies – development and implementation in certain geographical areas (to
be chosen by students and coordinating teacher)
11. The personal development industry
12. Personal development in psychology
13. Personal development in higher education
14. Personal development in the workplace
15. Cross-cultural issues in personal development
16. Types of courses/ activities & outcomes,
17. Financial issues – how profitable is the personal development industry?
18. Quality assurance issues regarding language service providers
19. Product quality, process quality, EU and international standards
20. Case study on Romanian LSPs
21. Applied linguistics in the advertising industry
22. Discourse analysis of slogans, flyers, product descriptions etc
23. Applied linguistics – a marketing tool
24. Discourse analysis of marketing related (printed/ recorded) documents:
25. Promotional media – outdoor advertising, point of sale etc.
26. Applied research in translation studies:
27. audiovisual translation studies
28. Postcolonial translation studies – the politics of language as ethical praxis
29. Advertising translation
30. Community interpreting
31. Multilingualism in translation studies
32. The impact of new technologies in translation studies
33. Quality assurance in translation studies
34. Research on translator/ interpreter education
35. Translation – support for language education
Concentration topic 3 - ORGANISATIONAL DISCOURSE / LEADERSHIP
Teaching staff team:
Prof.univ.dr. Mariana Nicolae
Prof. dr Georgeta Ghiga
Conf dr. Roxana Marinescu
1. The language of today’s organizations and the challenges for finding jobs and for
career management. Case study
2. Organizations – types of organizations and of organizational management. The
importance of language and communication . Case study.
3. Verbal and non-verbal elements in organizational communication. Case study.
4. Communicational conflicts and their management in organizations. Case study.
5. The language of leaders and managers in organizations. Case study.
6. Organizational change - the dynamics and resistance to change. The language of change
in organizations. Case study.
7. Ethics and etiquette. Correct and polite language and behaviours in organizations. Case
study.
8. The professional image of Romanian employers and employees. Ethics and etiquette.
Case study.
Concentration topic 4 - FINANCIAL ENGLISH
Teaching staff team:
Prof. dr Georgeta Ghiga
1. Polysemy in Financial English
2. Synonymy in Financial English
3. Types of metaphors in Financial Texts
Concentration topic 5 - ACADEMIC COMMUNICATION / COMMUNICATION IN
BUSINESS & ECONOMICS / GENRE & CORPUS-BASED ANALYSIS
Teaching staff team:
Prof. dr Laura Muresan
Conf dr. Mirela Bardi
Conf dr. Mihaela Arsene
As. dr. Dana Cocargeanu
Lector dr. Irina David
Lector dr. Lucia Grosu
1. Reporting verbs in English for Academic Purposes in business and economics – a
comparative analysis of student writing versus expert writing
2. Modal verbs in English for Academic Purposes in business and economics – a
comparative analysis of novice and expert writing
3. Cohesive devices in EAP in business and economics – a genre and corpus-based analysis
4. Key-word analysis of project proposals – a corpus-based approach
5. Discourse features of text-messages : closer to oral or to written communication
Contextual factors influencing the discourse features of email messages – a corpusinformed analysis
6. Exploring genre hybridity in scientific blogs – textual and contextual
analysisCommunicative functions and discourse features of author videos on
publishers’ websites
7. What contributes to the attractiveness of article titles in The Economist ? Textual and
contextual analysis
8. New trends in research communication : exploring the discourse features of ‘the article
of the future’
9. Self-evaluation processes and instruments for quality enhancement in higher education
10. Exploring ‘quality culture’ features in Higher Education – Do we do what we say we do
? – a mixed-methods approach
11. Value statements in Higher Education – a corpus-based analysis of mission statements
on university websites
12. Quality related promises in the business world – textual and contextual analysis of
company mission statements
Concentration topic 6 - ACADEMIC COMMUNICATION/ PERCEPTION STUDIES
Teaching staff team:
Prof. dr Laura Muresan
Conf. dr Mirela Bardi
Lector dr Mihaela Arsene
As. dr. Dana Cocargeanu
1. Interactive teaching in English Medium Instruction – perceptions of Romanian and
overseas students
2. Analysis of academic discourse features in student essay writing
3. Critical thinking tools in academic study – perceptions and practice
4. Effective Language learning Strategies – a study of perceptions
Concentration topic 7: COMMUNICATION THEORY AND PRACTICE
Teaching staff team:
Lector dr. Maria Darabant
Lector dr. Irina David
Lector dr, Lucia Grosu
Lector dr. Viorela Dima
Lector dr. Marina Militaru
Lector dr. Maria Enache
1.
2.
3.
4.
Communication and linguistic competence
Socio-cultural aspects of communication based on Edward Hall’s theory
Language dynamics – types of meaning, language evolution and modernity
English as “lender of last resort”. The social and linguistic impact of English on
Romanian
5. Challenges of oral discourse – presentation techniques
Catégorie de sujets no. 8 : COMMUNICATION INTERCULTURELLE
Équipe d’enseignants :
Prof.dr. Ruxandra Constantinescu-Stefanel
Conf.dr. Rodica Capotă-Stanciu
Conf.dr. Maria Antoaneta Lorentz
L’interculturel entre la vie privée et la vie professionnelle. Etudes de cas
Compétences interculturelles – compétences professionnelles. Etudes de cas
Perceptions subjectives de l’autrui. Etrangers en Roumanie
Perceptions subjectives de l’autrui. Roumains en France / à l’étranger
L’influence exercée par la langue et les références culturelles sur la perception que l’on
a du monde et d’autrui. Etudes de cas
6. Conventions de communication verbale et non verbale en situation de références
culturelles différentes. Etudes de cas
7. Diversité et identité européenne et apprentissage non-formel et informel. Etudes de cas
8. La Francophonie en Roumanie. Etudes de cas
9. Découvrir la Roumanie / la France autrement. Etude de cas : le couch surfing
10. Repères culturels francophones dans le monde arabe. Etude de cas
11. La langue française – vecteur de civilisation. Etude de cas
12. Le français dans l’Union Européenne : réalités et perspectives
13. La contribution de la France au développement de la culture et de la civilisation
mondiale
14. Culture et civilisation d’un pays francophone au choix de l’étudiant. Etude de cas
15. L’humour à la française, l’humour à la roumaine
16. Les valeurs des employés roumains et français. Etudes des cas (dans des entreprises
franco-roumaines)
17. La vie estudiantine en Roumanie et en France. Etude de cas : les Etudiants Erasmus
18. Culture d’entreprise. Etudes de cas – entreprises franco-roumaines
1.
2.
3.
4.
5.
Catégorie de sujets
ÉCONOMIQUE
Équipe d’enseignants :
no.
9:
LINGUISTIQUE
APPLIQUÉE
AU
DISCOURS
Conf.dr. Roxana Bârlea
Conf.dr. Rodica Capotă-Stanciu
Lector dr. Maria Ana Oprescu
1. Désambiguïsation, enrichissement et inférence dans la correspondance commerciale
2. Les mécanismes cognitifs (centraux) à l’origine de l’interprétation des énoncés dans la
négociation d’affaires
3. De la linguistique à la pragmatique. Analyse de corpus enregistrés pendant le stage de
pratique en entreprise
4. La communication indirecte et l’enrichissement pragmatique (dans des contextes
économiques spécifiques – à définir)
5. L’acceptation et le refus – inférences, conventions sociales, etc. – dans l’entretien de
vente
6. Les hypothèses contextuelles et la communication efficace en contexte économique
(contextes spécifiques à définir)
7. Les maximes de Grice et le principe de pertinence (Sperber et Wilson). Etudes de cas –
textes économiques
8. La langue française entre le marketing et la mercatique. Etude de cas
9. Le slogan publicitaire en français et en anglais
10. Peut-on parler d'une langue de la publicité?
11. Créativité lexico-sémantique en publicité
12. Expressions figées en roumain et en français. Une analyse des mentalités