LEBLANC Thibaud

publicité
MARKETING
INTERN
LEBLANC
Thibaud
24 years old
MARKETING IN HOME IMPROVEMENT
PRODUCT MANAGER ASSIST., Leroy Merlin – ADEO
group (LILLE) (2014 – 6months)
In charge of a range of products (Wall & Ceiling panels) at the Home
rd
improvement French leader, 3 biggest actor on the global market (behind
Lowe’s and Home Depot)
o Analyzed the 2013 Sales figures.
o Analyzed the results of a customer survey over a panel of 1000 customers and
the loyalty program database.
 Reports to the Product Manager: customer needs & market trends.
o Led a “request for proposals” to bring down purchasing costs and introduce
innovations in the range.
o Designed the 2015 range to fit with the demand.
o Sales forecasts
o Initiated a new communication through web and merchandising.
BackGround
Skills…
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English: Fluent TOEIC 945
Spanish: Scholar.
French: Mother tongue
Informatics: Office Pack, SAS, SPSS…
Driving licence
Hobbies…
 Football: I played during 7 years for my
hometown club.
 During my year in India, I’ve been a Tutor in
the orphanage Tara (link)
 Following the News through my digital
newspaper subscription Le Monde digital.
Contact me…
0033.6.12.38.96.21
[email protected]
Results: with a range more in line with the demand (surveys & innovations) &
purchasing savings (RFP) we expect an increase in margin and turnover on
2015.
CUSTOMER ORIENTED BUSINESS DEVELOPPER
CUSTOMER RELATIONSHIP SERVICE, RATP (PARIS),
(2013 – 6months)
Over 100,000 people suffer from a lack of mobility in Paris, this is the rationale
for the service “Ateliers de la mobilité”.
o Market analysis on the mobility and transports in Paris region.
o Studied the customer needs (interviews & surveys).
o Reshaped the Business Model to develop the experience and its efficiency.
Results: I created a new Business Model enabling RATP to tenth the number of
customers impacted by its service.
CREATIVE & ENTREPRENEUR
IÉSEG LINK, Community Manager: (2013 – 1yr)
Created a business conferences association: brand creation, team building, social
media campaigns. 700 “likes” over a community of 1300 students in 2 months.
BUSINESS PLAN IN “ECO-TOURISM” in Lomé (TOGO)
(2013 – 2 months) Created a « tour operator » respecting the environment and
managed by a team of young Togolese. Marketing plan, Financial planning, team
trainings.
EDUCATION
IÉSEG School of Management (LILLE-PARIS), Bachelor &
Msc in Management. Specialzation in Marketing: Market studies (SAS, SPSS),
“Service Marketing”, “Business models on the web”...
SRCC (Delhi University - INDIA), 1 year Exchange «Global Business
Click or Flash !
Operations».
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