PHILIPPE MASSIERA Associate professor of marketing and

PHILIPPE MASSIERA
Associate professor of marketing and entrepreneurship
EDC-Paris Business School
70 galerie des Damiers - Paris La Défense 1
92415 Courbevoie cedex
Tel. + (331) 46 93 02 97
[email protected]
Professional experience
Since July 2010
Courses taught:
Research interests:
2007-2010
2001 – 2007
1998-2001
1996-1998
1995
Associate professor at EDC-Paris and Sup de Luxe Paris
Entrepreneurial marketing, Brand management, Category management
SMEs, Entrepreneurial marketing, Marketing resources, Organizational configurations
Category Manager
Bel France (France)
Export area Manager
Bel Africa (Benin & South Africa)
Marketing and Sales director Yoplait Africa (Gabon)
National Service Aid Work
French Government (St Lucia)
Marketing Assistant Professor Nice University (France)
Academic background
2015
2011
2009
1996
1995
PhD in Management Sciences, IAE de Paris - Sorbonne Univ.
Master of Research in Management, IAE de Paris - Sorbonne Univ.
Master of Marketing, IAE de Paris - Sorbonne Univ.
Master of Business Administration, IAE de Nice – Sophia Antipolis Univ.
Agricultural Engineer, ISTOM, Polytechnicum St Louis - Cergy-Pontoise
Articles in peer reviewed journals
(2013)
Lévy, Saidi, Sellami, & Massiera, Communication des cabinets d’audit et d’expertise comptable
pour optimiser le chiffre d’affaires, La Revue du Financier, vol. 35, n°202.
(2012)
Gilmore, McAuley, Gallagher & Massiera, Researching SME/Entrepreneurial Research: A study
of Journal of Research in Marketing & Entrepreneurship (JRME) 2000-2011, Journal of Research in Marketing
and Entrepreneurship, vol.15, issue 2.
(1998)
Massiera, La performance sociétale : une nouvelle approche de la qualité totale, Direction et
Gestion, vol. 33, n°172/173.
Conference proceedings
(2015)
Massiera, Mind the gap! La difficile caractérisation des capacités marketing dynamiques,
presented at the AIMS workshop on Micro-foundations of dynamic capabilities, AIMS research group
rd
"Resources, Competences, and Dynamic Capabilities", the 22-23 of march 2016, Paris, France.
(2015)
Massiera, Gilmore, Sellami, Negative performances, marketing illegitimacy and the marketing
communication intensity of French SMEs, presented at the RENT XXIX – Research in entrepreneurship and
th
th
small business, the 18 -20 of november 2015, Zagreb, Croatia.
(2015)
Massiera, Gilmore, Sellami, Marketing capabilities within SMEs: the influence of market
uncertainty and marketing education, presented at the RENT XXIX – Research in entrepreneurship and small
th
th
business, the 18 -20 of november 2015, Zagreb, Croatia.
(2013)
Massiera, Sellami, Does the possession of core marketing assets and capabilities differ among
SMEs according to their size and age?, presented at SIG of the American Marketing Association in
th
th
Entrepreneurial & Small Business Marketing, the 7 -9 of august 2013, Boston, USA.
(2013)
Gilmore, McAuley, Gallagher & Massiera, SME/Entrepreneurial Research: A study of how SMEs
are defined and methods used in leading SME Marketing & Entrepreneurship journals, presented at SIG of the
th
th
American Marketing Association in Entrepreneurial & Small Business Marketing, the 7 -9 of august 2013,
Boston, USA.
(2011)
Massiera, An exploratory survey of the Marketing legitimacy among SMEs, presented at SIG in
h
Entrepreneurial & Small Business Marketing Research Symposium, the 13t of september 2011 – Strathclyde
Business School, United Kingdom.
(2010)
Massiera, La RSE d’un point de vue Marketing, Quelle responsabilité, quel instrument ? ,
presented at "Le pilotage de la performance durable - enjeux intra et inter organisationnels", 18 novembre 2010,
Centre Interdisciplinaire de Recherche sur le Commerce Extérieur et l’Economie, groupe ESCE.
Book chapters
(2014)
Massiera, Trop petit pour faire du marketing ? in Le grand livre de l’économie PME, Editions
Gualino/Lextenso, en partenariat avec l’ESSEC, KPMG et la CGPME.
(2011)
Massiera, RSE et Marketing : typologie des responsabilités et instrument de pilotage in Le
management durable au cœur des organisations », sous la direction de B. Moncef, C. Carbone et M. Soulerot.
Editions Hermes, pp 105-121, 254p
Business cases
(2014)
Massiera, Nachbaur, Les choix de diversification d'une TPE, entre risques et opportunités, les
selles Gaston Mercier, Centrale de Cas et de Médias Pédagogiques.
(2013)
Massiera, Nachbaur, Chebbi, DAYLAC : Les enjeux organisationnels liés à la croissance
soutenue d'une PME, Centrale de Cas et de Médias Pédagogiques.