MasterTrends quantitative methodology

Citizenship communication.
Good catch if you can get it

Summary
1. Citizenship. The new ego
3. Citizenship & communication. The Incredulous Believer
5. Citizens rule

Citizenship. The new ego

Citizenship. The new ego
MasterTrends methodology
Scouting the world
Heart and life of the Europeans
TrendPredictor ®
Belgian facts & figures
TrendProfiler ®

Citizenship. The new ego
MasterTrends. Quantitative methodology
MasterTrends quantitative methodology
Universe
Belgian individuals 15-64
6.852.000 individuals
CAWI Survey (internet)
44 (MT1) or 64 (MT2) attitude items
Mood-boards evaluation (for the most present tendencies)
Wordings and Images Method of treatment
Method of treatment : MasterTrends are determined by attitudes
Sample
3.000 individuals split in this way
MasterTrends 1: 1.500
MasterTrends 2: 1.500
Representative samples (gender, age groups, areas, social groups)
Confidence intervals :
Globally : max. +/- 1.79%
MasterTrends 1 : max. +/- 2.53%
MasterTrends 2 : max. +/- 2.53%
Source : Listen/Wide -MasterTrends 2008