Fall Semester September

PGE 2 at a glance / Fall Semester 2015
International Department - Groupe ESCPAU
Tel: [phone] / 73 - Fax: [phone]
www.esc-pau.com
Page | 1
Fall Semester
September - December
Students will choose 1 of the 5 following tracks:
IMP “Global Sustainable Strategies”
Modules
Teaching
Language
Credits
(ECTS)
Course
Hours
Global Responsibility
EN
5
30
Corporate Communication
EN
5
30
Governance, Law & Ethics
EN
5
30
Responsible Human Resource Management
EN
5
30
Sustainable Supply Chain Management
EN
5
30
Responsibility in Practice
EN
5
30
Innovation, Technology & Environment
EN
5
30
French for Beginners (optional)
EN
5
30
Business & Financial Management
Modules
Teaching
Language
Credits
(ECTS)
Course Hours
Managerial Economics
FR
3
15
Multinational Business Finance
FR & EN
15
Merger & Acquisitions
EN
4
30
Analysis of Business Conditions & Forecasting
EN
4
30
Financial Derivatives & Alternative Investment
EN
4
30
Introductory to Econometrics for Finance
EN
4
30
Governance
FR
4
15
Corporate & Investment Decisions
EN
15
Financial Accounting, Reporting & Analysis 2
EN
4
30
Research project
FR
3
30
French for Beginners (optional)
FR
5
30
FR = French- Speaking course
EN = English- Speaking course
FR & EN = course partly taught in French and in English

PGE 2 at a glance / Fall Semester 2015
International Department - Groupe ESCPAU
Tel: [phone] / 73 - Fax: [phone]
www.esc-pau.com
Page | 2
Marketing & Sales
Modules
Teaching
Language
Credits
(ECTS)
Course Hours
Panels
FR/EN
3
18
Brand Marketing
FR
2
15
Droit Commercial Français & International
FR/ EN
2
12
International Business
EN
3
15
Commerce International (Témoignages)
FR
6
Purchasing Management
EN
4
30
Customer Relation Management (CRM)
EN
2
12
VRP / Vente spécialisée
FR
1
9
International Trends
EN
2
18
Améliorer son Efficacité Commerciale
FR
4
28
Sales Process: B to B
EN
2
12
Sales Process: B to B in Complex Situations
EN
1
9
International Retail & Merchandising
EN
2
9
Témoignages
FR
2
17
French for Beginners (optional)
FR
5
30
Digital Marketing
Modules
Teaching
Language
Credits
(ECTS)
Course Hours
Introduction au E-Marketing
FR
2
15
Introduction à l’étude des Médias Sociaux
FR
2
15
Gestion de Projet Web
FR
3
18
E-Commerce Strategy & E-Consumer Behaviour
EN
2
12
Optimisation de l’interface Web
FR
3
15
Stratégie de Contenu
FR
2
15
Programmation Web
FR
2
15
M-commerce & Mobile Marketing
EN
2
15
Search Marketing
FR
2
15
Sources de trafic & Mesure d’audience (Web
Analytics)
FR
2
15
Buzz Marketing & Marketing Viral
FR
2
15
Digital Transformation
EN
2
15
Gestion de la E-réputation
FR
2
15
Médias Sociaux & Réseaux Sociaux
FR
2
15
French for Beginners (optional)
FR
5
30

PGE 2 at a glance / Fall Semester 2015
International Department - Groupe ESCPAU
Tel: [phone] / 73 - Fax: [phone]
www.esc-pau.com
Page | 3
Purchasing
Modules
Teaching
Language
Credits
(ECTS)
Course
Hours
Politique, Stratégie & Performance des Achats
FR (15h)
EN (30h)
6
45
Méthodes Outils associés au Processus
Opérationnel des Achats
FR (30h)
EN (15h)
6
45
Gestion d’un Projet Achat
FR
4
30
Management of an E-procurement Project
EN
3
15
Achats de Prestations de Services
FR
4
30
Logistique & Achats Internationaux
FR
4
30
Employabilité & Métiers dans la Fonction Achats
& Logistique
FR (9h)
EN (6h)
3
15
French for Beginners (optional)
FR
5
30