Fall Semester September

PGE 2 at a glance / Fall Semester 2015
Fall Semester
September - December
Students will choose 1 of the 5 following tracks:
IMP “Global Sustainable Strategies”
Modules
Global Responsibility
Corporate Communication
Governance, Law & Ethics
Responsible Human Resource Management
Sustainable Supply Chain Management
Responsibility in Practice
Innovation, Technology & Environment
French for Beginners (optional)
Teaching
Language
EN
EN
EN
EN
EN
EN
EN
EN
Credits
(ECTS)
5
5
5
5
5
5
5
5
Course
Hours
30
30
30
30
30
30
30
30
Teaching
Language
FR
FR & EN
EN
Credits
(ECTS)
Course Hours
EN
EN
EN
FR
EN
EN
FR
FR
4
4
4
Business & Financial Management
Modules
Managerial Economics
Multinational Business Finance
Merger & Acquisitions
Analysis of Business Conditions & Forecasting
Financial Derivatives & Alternative Investment
Introductory to Econometrics for Finance
Governance
Corporate & Investment Decisions
Financial Accounting, Reporting & Analysis 2
Research project
French for Beginners (optional)
3
4
4
4
3
5
15
15
30
30
30
30
15
15
30
30
30
FR = French- Speaking course
EN = English- Speaking course
FR & EN = course partly taught in French and in English
International Department - Groupe ESCPAU
Tel: +33 (0)5.59.92.64.43 / 73 - Fax: +33 (0)5.59.92.64.55
www.esc-pau.com
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PGE 2 at a glance / Fall Semester 2015
Marketing & Sales
Modules
Panels
Brand Marketing
Droit Commercial Français & International
International Business
Commerce International (Témoignages)
Purchasing Management
Customer Relation Management (CRM)
VRP / Vente spécialisée
International Trends
Améliorer son Efficacité Commerciale
Sales Process: B to B
Sales Process: B to B in Complex Situations
International Retail & Merchandising
Témoignages
French for Beginners (optional)
Teaching
Language
FR/EN
FR
FR/ EN
EN
FR
EN
EN
FR
EN
FR
EN
EN
EN
FR
FR
Credits
(ECTS)
3
2
2
Teaching
Language
FR
FR
Credits
(ECTS)
2
2
Course Hours
FR
EN
FR
FR
FR
EN
FR
3
2
3
2
2
2
2
18
12
15
15
15
15
15
FR
2
15
FR
EN
FR
FR
FR
2
2
2
2
5
15
15
15
15
30
3
4
2
1
2
4
2
1
2
2
5
Course Hours
18
15
12
15
6
30
12
9
18
28
12
9
9
17
30
Digital Marketing
Modules
Introduction au E-Marketing
Introduction à l’étude des Médias Sociaux
Gestion de Projet Web
E-Commerce Strategy & E-Consumer Behaviour
Optimisation de l’interface Web
Stratégie de Contenu
Programmation Web
M-commerce & Mobile Marketing
Search Marketing
Sources de trafic & Mesure d’audience (Web
Analytics)
Buzz Marketing & Marketing Viral
Digital Transformation
Gestion de la E-réputation
Médias Sociaux & Réseaux Sociaux
French for Beginners (optional)
15
15
International Department - Groupe ESCPAU
Tel: +33 (0)5.59.92.64.43 / 73 - Fax: +33 (0)5.59.92.64.55
www.esc-pau.com
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PGE 2 at a glance / Fall Semester 2015
Purchasing
Modules
Politique, Stratégie & Performance des Achats
Méthodes Outils associés au Processus
Opérationnel des Achats
Gestion d’un Projet Achat
Management of an E-procurement Project
Achats de Prestations de Services
Logistique & Achats Internationaux
Employabilité & Métiers dans la Fonction Achats
& Logistique
French for Beginners (optional)
Teaching
Language
FR (15h)
EN (30h)
FR (30h)
EN (15h)
FR
EN
FR
FR
FR (9h)
EN (6h)
FR
Credits
(ECTS)
Course
Hours
6
45
6
45
4
3
4
4
30
15
30
30
3
15
5
30
International Department - Groupe ESCPAU
Tel: +33 (0)5.59.92.64.43 / 73 - Fax: +33 (0)5.59.92.64.55
www.esc-pau.com
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