Commercial Business Strategies in Sport

Commercial Business Strategies in Sport Organisations
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L I O NEL M A LT E S E
M A Î T R E D E C O N F E R E N C E S A I X M A R S E I L L E U N I V E R S I T Y
A S S O C I A T E P R O F E S S O R K E D G E B U S I N E S S S C H O O L
B U S I N E S S M A N A G E R A T P E V E N T S –S E N I O R C O N S U L T A N T P S G –O M –B N P P A R I B A S
Lecture 1

Since 2005
Maitre de Conférences
Aix Marseille University
Strategy & Communication
LP Mantic & DUT GEA
Responsible
Associate Professor Kedge
Business School
Sport &
Event Management
Since 2001
Research
Aix Marseille University
Laboratory
Since 1999
Professional
ATP & WTA Event Manager
Manager
Strategy & Business Marketing
Consulting

You are, you have…
Last diploma : Phd Business Management IAE Aix en Provence 2004 –Econometrics Engineer Aix Marseille University 2001
Last sport experience (this summer) :
oOM Business Assets Consulting Mission
oPSG Fan Marketing Mission
oBNP Paribas Public Relation Mission
oRoland Garros Hospitality & Public Relation Business Strategy with Jo Tsonga
oATP World Tour : Nice to Lyon transfert and business creation (JFC, TP, JWT) , Taipei creation
oMember of France Tennis : FFT Election (feb 2017) B. Giudicelli
o….
Sport Practice Fan… :
oTennis, Basket, Soccer, Rugby Seven, Paddle board… and anterior cruciate ligament (ACL) running…
oOM, Celtics, Juve, Warriors, Canadiens, Seahawks, Fed, Stan, Jo, Liza, Ray Allen, Curry, Voller, ZZ, Slater, Bird, Wilko….