Définir une stratégie de communication Télécharger le pdf

Dé*nir une stratégie de
communication Télécharger le
pdf
NDé*nir une stratégie de communication
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Elle consiste à :
N +F:,8304,82,9*0)2,9(;>7;,22,9<(9L(+8,99,82(
*533;40*(:054
N +FQ4082,3,99(.,7;0<(2,;8G:8,:8(49309
N +FQ4082,95)1,*:0-9+,*533;40*(:054+,2L,4:8,6809,
N */50908+,99;6658:9,:*(4(;>+,*533;40*(:054(+(6:F9
N 8F(209,8;462(4+,*533;40*(:054
N F:()208;4);+.,:+,*533;40*(:054
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Le conseil du Pass FQ408;4,9:8(:F.0,+,*533;40*(:054,9:
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+,*533;40*(:054
Liste des sous-pages
NIdenti*er sa cible
%F2F*/(8.,82,6+-
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F3,::,;82L,4:8,6809,,:+,98F*,6:,;899,9*20,4:9
68596,*:96(8:,4(08,968,9*806:,;89533;407;,8*54909:,

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*0)2,9+,9(*533;40*(:054
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6,89544,965:,4:0,22,3,4:04:F8,99F,96(89(3(87;,,:
+LF<0:,8+,+F6,49,8+,2L(8.,4:04;:02,3,4:9(*/(4:7;,2,
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.F4F8(2,3,4:F2,<F
Il existe plusieurs critères de dé*nition d’une cible de
communication :
OLes critères quantitatifs7;06,83,::,4:+,7;(4:0Q,8
;4453)8,+L04+0<0+;96(8 *(:F.580,9 C.,9,>,
685-,99054*(:F.580,95*05685-,990544,22,:?6,
+L/()0:(::(022,+,2(-(3022,.F5.8(6/0,8;8(2;8)(04
(..25*533;4,9
OLes critères qualitatif9658:(4:9;82,9(::,4:,9+,9
*549533(:,;89B6(8:08+,2,;89:?2,+,<0,
*53658:,3,4:<(2,;89(9608(:0549
5362F3,4:(08,9+,9*80:E8,97;(4:0:(:0-9029
*588,9654+,4:B*,7;,2L54(66,22,2,9M95*059:?2,9M029
8,.85;6,4:+,904+0<0+;9(?(4:+,9*54+0:0549,:9:?2,9
+,<0,90302(08,9*533,6(8,>,362,2(-,33,*(+8,
+L,4:8,6809,(<,*,4-(4:98F90+(4:,4/()0:(:054
04+0<0+;,22,+(49;47;(8:0,8*/0*,:(66(8:,4(4:B;4
3F4(.,6599F+(4:+,;><50:;8,9
L’ensemble de ces critères doivent permettre au créateur
de répondre aux questions :
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5)1,*:0<,2,*8F(:,;8<(65;<5089,Q>,8+,95)1,*:0-9
9:8(:F.07;,9+,*533;40*(:054 

Oquantitatifs .(.4,8+,96(8:9+,3(8*/F9;8:,2
9,.3,4:+F<,2566,8954*/0P8,+L(P(08,9+,,4
+,;>(495)1,*:0-9+,<(4:)0,49K8G:8,*/0P8F9
Oqualitatifs (S4,895403(.,+?4(309,89(3(87;,
,95)1,*:0-9<54:(25896,83,::8,B2L,4:8,6809,+LF2()58,8954
62(4+L(*:054
NElaborer son plan de communication
%F2F*/(8.,82,6+-
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03658:(4:,965;82(<0,+,2L,4:8,6809,+FQ2F9G:,+,93E8,9
$(04:'(2,4:04952+,956F8(:0549*533,8*0(2,9,:2,9
(*:0549+F*204F,9B2L5**(9054+,*/(*;4,+L,22,9,3(0204.
,4<50+L;4*533;407;F+,68,99,*54*5;899;82,90:,04:,84,:
(*/(:+L,96(*,6;)20*0:(08,+(49;43(.(@04,
Le conseil du Pass '5:8,62(4+,*533;40*(:054+50:
68,4+8,,4*536:,2,9+F2(09+,-()80*(:054+,99;6658:97;,
<5;968F<5?,@+,8F(209,80368,99054+,62(7;,::,95;R?,89
8F(209(:054+,2(3(7;,::,+,<5:8,,3(0204.#,49,0.4,@
<5;925897;,<5;92,+FQ4099,@(;68E9+,68,9:(:(08,9+,
3(40E8,B4,6(9G:8,6809+,*5;8:
Menu
NMettre son projet dans la réalité
NMonter une collection
NCommercialiser sa collection
NSavoir communiquer
OFQ408;4,9:8(:F.0,+,*533;40*(:054
O,9*(4(;>+,*533;40*(:054

Fil d'ariane
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Menu principal
N(8*/F9,:685+;0:9
Marché et Produits
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O'G:,3,4:9+,9658:
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O(0954+F*5
O(35+,F:/07;,
N8F,89(3(87;,
Mettre son projet dans la réalité
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O,9;0<0*533,8*0(2
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O,9*(4(;>+,*533;40*(:054
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35+,
Adresse
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Liens utiles
N54:(*:
N!2(4+,90:,
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Liens réseau
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N49*806:054B2(,=92,::,8
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