inventé par les milieux publicitaires

Introduction…………………………………………..2
Le néologisme d’adulescent : nouveau phénomène de
société………………………………………………...3
Définition du phénomène
Les signes distinctifs de l’adulescent
Les profits adulescents
Le marketing Et l’adulescent………………………..6
L’adulescence : nouvelle cible marketing
L’adulescent segment porteur
Le marché adulescent et le mix marketing
Exemple des offres-produits pertinentes
Conclusion…………………………………………..10
Bibliographie………………………………………..11
Marketing adulescent
Page 1

!"# $%
&
'(%
) *+
)
 '
,'
''
)''
-)
.   
/012
/0*2
/#. 1*2
Marketing adulescent
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Dénition du phénomène :
3!"!
")4  
5&!
 6"
+-#7! 
8
"
-)98:;!
4 "
<=!
"*!
1
)
'
'6
 >"
3
3
4
*4
Les signes distinctif de l’adulescent :
3
?
#  
Marketing adulescent
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3
 @<A
))
4
@4
@B
6
'+C
@6
4
@. 
@  
@4* D
@) 
3 
-
)
Les prols adulescents :
0* 
*
Les Créatifs Régressifs
  4B
@ 4
 E
Marketing adulescent
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B 
Les
Gamers Grégaires@' 
0
4 A-7
#
Les Nostalgiques Episodiques
B @
! "#
!F")
'E
Les Doudou Addicts 4'
#) 
@)
4
L’Adulescence : nouvelle cible marketing
G). 33
')
#   . 
3. )
 4
) 4
' 
' 
3.  
! "
Marketing adulescent
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