other communications - Université catholique de Louvain

SWAEN Valérie
Private address :
Rue de Ligny, 3
6221 Saint-Amand (Belgium)
Université catholique de Louvain
IAG-Louvain School of Management
Place des Doyens, 1
1348 Louvain-la-Neuve (Belgium)
Tel. : +32-10-47-91-56
Fax : +33-10-47-83-24E-Mail: [email protected]
Professional address :
PERSONAL INFORMATION
DATE OF BIRTH: NOVEMBER 4th , 1975
PLACE OF BIRTH: OTTIGNIES (BELGIUM)
MARITAL STATUS: SINGLE
NATIONALITY: BELGIAN
EDUCATION
Ph.D in Management Science (June 2000 – Sept. 2004)
Université catholique de Louvain, Facultés des Sciences Economiques, Sociales et Politiques,
Institut d’Administration et de Gestion, Belgium.
DOCTORAL DISSERTATION : “Analysis of consumers’ perceptions and reactions to
corporate citizen activities. Application to two product
categories”.
SUPERVISORS :
R. Chumpitaz (IESEG School of Management, France).
M-P. Kestemont (Université catholique de Louvain, Institut
d’Administration et de Gestion).
COMMITTEE :
J-J. Lambin (Università degli Studi di Milano Bicocca, Istituto
di Economia di Impresa, Italy).
P. Pellemans (Université catholique de Louvain, Institut
d’Administration et de Gestion).
A. Gosseries (Université catholique de Louvain, Chaire
Hoover).
I. Maignan (Free University of Amsterdam, The Netherlands).
Pre-doctoral degree in Management Sciences, marketing orientation (Sept. 1998 - June 2000)
Université catholique de Louvain, Facultés des Sciences Economiques, Sociales et Politiques,
Institut d’Administration et de Gestion, Belgium (The Greater Distinction).
POSTGRADUATED COURSES : Methodology, Epistemology, Industrial economy, Consumer
behavior,
Business-to-business
marketing,
Advanced
econometrics, Readings sessions.
RESEARCH PROJECT :
“Corporate citizenship and its influence on consumers”.
COMMITTEE :
Supervisor: M-P. Kestemont.
R. Chumpitaz and G. Warnotte.
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5 years degree in business and technology (Sept. 1993 - June 1998)
Université catholique de Louvain, Facultés des Sciences Economiques, Sociales et Politiques,
Institut d’Administration et de Gestion, Belgium.
(June 94, Great Distinction ; June 95, Distinction; June 96, Distinction ; June 97, Great
Distinction; June 98, Great Distinction).
DISSERTATION:
“L’analyse des contrats de sous-traitance en maintenance industrielle”
(Analysis of the different outsourcing contracts in the field of
industrial maintenance). In collaboration with AXIMA, an industrial
maintenance company.
JURY:
Supervisor: R. Leenaerts.
Readers: Cl. Henaux and Th. Vuye (Company: Axima).
PUBLICATIONS
BOOKS
Swaen V. (2004), “Etude des perceptions et des réactions des consommateurs face aux activités
citoyennes des entreprises : Application à deux catégories de produits”, Ph.D. thesis, Université
catholique de Louvain, Facultés des Sciences Economiques, Sociales et Politiques, Institut
d’Administration et de Gestion, Belgium.
BOOK CHAPTERS
Gond J-P., El Akremi A., Igalens J. and Swaen V. (2008), “A Corporate Social Responsibility –
Corporate Financial Performance Behavioural Model for Employees”, In C. Smith, C.B.
Bhattacharya, D. Vogel, and D. Levine. (Eds.), Global Challenges in Responsible Business:
Corporate Responsibility and Strategy, Cambridge University Press, Cambridge, in press.
Maon F., Swaen V. and Lindgreen, A. (2008), “Impact of CSR Commitments and CSR
Communication on Diverse Stakeholders: The Case of IKEA”. In C. Smith, C.B. Bhattacharya,
D. Vogel, and D. Levine. (Eds.), Global Challenges in Responsible Business: Corporate
Responsibility and Strategy, Cambridge University Press, Cambridge.
Lindgreen, A., Swaen, V., and Johnston, W. (2008), “Corporate social responsibility: a snapshot of
U.S. organizations’ practices”, in Idowu, S. L. and Filho, W. L. (Eds.), The Global Practices of
CSR, Springer Verlag, Berlin,forthcoming.
Swaen, V. and Vanhamme J. (2006), « Utilisation de l'argument citoyen dans les campagnes de
communication des entreprises. Analyse des risques dans la perspective d'une crise », in P. de la
Broise and T. Lamarche (Eds.), Responsabilité Sociale : vers une nouvelle communication des
entreprises ?, Septentrion, pp. 75-98.
Swaen V. and Maignan I. (2003), “Organizational citizenship and corporate citizenship: two
constructs, one research theme?”, In Sheb L. True, Pelton Lou, and Ferrell O.C. (Ed.), Business
Rites, Writs and Responsibilities: Readings on Ethics and Social Impact Management, Vol. 1,
Michael J. Coles College of Business, USA, pp. 107-134.
Kestemont M-P. and Swaen V. (2000), “Fair Trade and "Made in Dignity" labels”, Part 11 in
Phillips, Pruyn & Kestemont (Ed.), Understanding Marketing. A European Casebook, Wiley, pp.
107-115.
DOUBLE-PEER REVIEWED ARTICLES
Lindgreen, A., Swaen, V., and Johnston, W. J. (2008), “The supporting function of Marketing in
corporate social responsibility”, Corporate Reputation Review, to be published.
Swaen V. and Chumpitaz R. (2008), « L’impact de la responsibilité sociétale de l’entreprise sur la
confiance des consommateurs », Recherche et Applications en Marketing, to be published.
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Maon, F., Lindgreen, A., and Swaen, V. (2008), “Thinking of the organization as a system: The role
of managerial perceptions in developing a corporate social responsibility strategic agenda”,
Systems Research and Behavioral Science, 25 (3), to be published.
Lindgreen, A., Swaen, V., and Johnston, W. J. (2008), “Corporate social responsibility: an empirical
investigation of U.S. organizations”, Journal of Business Ethics, to be published.
Lindgreen, A., Swaen, V., and Maon, F. (2008), “Corporate social responsibility implementation:
Editorial Board”, Journal of Business Ethics, to be published.
Maon, F., Lindgreen, A., and Swaen, V. (2008), “Designing and implementing corporate social
responsibility: an integrative framework grounded in theory and practice”, Journal of Business
Ethics, to be published.
Maon, F., Lindgreen, A., and Swaen, V. (2008), “Doing good at IKEA”, European Retail Digest,
forthcoming.
Bigné E., Andreu L., Chumpitaz R. and Swaen V. (2006), “Corporate Social Responsibility
Influences On University Students Buying Behavior”, Revista Española de Investigación de
Marketing, ESIC-Market, Septembre-Décembre, pp. 135-161.
Andreu L., Bigné E., Chumpitaz R. and Swaen V. (2006), “How Does the Retail Environment
Influence Consumers’ Emotional Experience? Evidence from Two Retail Settings”, paper
accepted for publication in The International Review of Retail, Distribution, and Consumer
Research, Vol. 16, N°5, pp. 259-278.
Bigné E., Andreu L., Chumpitaz R. and Swaen V. (2006), “Efectos de las variables ambientales y
atribución en las emociones en centros comerciales. Una aplicación en la compra de perfumería y
cosmética”, Revista Española de Investigación de Marketing ESIC, Vol. 10, N°1, pp. 45-68.
Bigné E., Chumpitaz R., Andreu L., and Swaen V. (2005), “Percepción de la responsabilidad social
corporativa : un analisis cross-cultural”, Universia Business Review, N°5, pp. 14-27.
Lindgreen A. and Swaen V. (2005), “Corporate Citizenship: Let Not Relationship Marketing Escape
the Management Toolbox”, Corporate Reputation Review, Vol. 7, N°4, pp. 346-363.
Maignan I. and Swaen V. (2004), “La responsabilité sociale d’une organisation : Intégration des
perspectives marketing et manageriale”, Revue Française du Marketing, N°200, 5/5, pp. 51-66.
Chumpitaz R. and Swaen V. (2004), “La qualité perçue comme déterminant de la satisfaction des
clients en business-to-business. Une étude empirique dans le domaine de la téléphonie”,
Recherche et Applications en Marketing, Vol. 19, N°2, pp. 31-52.
Swaen V. and Maignan I. (2000), “The Social Responsibility Imperative”, European Business
Forum, Vol. 4, pp. 18-22.
EDITORIALS OF INTERNATIONAL JOURNALS
Lindgreen A., Swaen V. and Maon F. (2008), “Corporate Social Responsibility Implementation”,
Special issue of Journal of Business Ethics, to be published.
Lindgreen A., Swaen V. and Maon F. (2008), “Corporate Social Responsibility in Supply Chains”,
Special issue of Supply Chain Management: An International Journal, to be published.
Lindgreen A., Swaen V. and Maon F. (2008), “Corporate Social Responsibility within the
Organization”, Special issue of Corporate Reputation Review, to be published.
DOUBLE-BLIND PEER REVIEWED COMPETITIVE PAPERS
Maon, F., Swaen, V., and Lindgreen A. (2008), ”Walking CSR: Cultural Phases and Development
Stages Along the Path”, 2nd International Sustainability Conference, 21 - 22 August, Basel,
Switzerland.
Maon, F., Swaen, V., and Lindgreen A. (2008), “Highlighting change motors at play in
organizational progress toward corporate social responsibility”, Academy of Management: The
Questions We Ask, August 8-13 2008, Anaheim, California, USA.
Maon, F., Swaen, V., and Lindgreen A. (2008), “Reaching successive levels of CSR:
conceptualizing a dynamic framework for the responsible company”, Fourth International
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Society of Business, Economics and Ethics (ISBEE) World Congress, July 15-18, University of
Cape Town, South Africa.
Chumpitaz R., Paparoidamis N., Swaen V. and Gentilini C. (2008), « Modeling loyalty in the
mobile phones industry : the mediating role of trust », 37th annual conference of the European
Marketing Academy, May, University of Brighton, UK.
Gentilini C., Chumpitaz R. and Swaen V. (2008), “The challenge of education to sustainable
development: some guidelines to communicate with children”, 37th annual conference of the
European Marketing Academy, May, University of Brighton, UK.
Lindgreen, A., Swaen, V., Maon, F., and Johnston, W. (2008), “Corporate citizenship and
marketing practices: an empirical study”, EBEN-UK Annual Conference: Corporate Social
Responsibility: The Management of Ethics in Business, April 1-2, University of Cambridge,
UK.
Maon, F., Swaen, V., and Lindgreen A. (2008), “Reaching successive levels of CSR:
conceptualizing a dynamic framework for the responsible company”, EBEN-UK Annual
Conference: Corporate Social Responsibility: The Management of Ethics in Business, April 12, University of Cambridge, UK.
Maon, F., Swaen, V., and Lindgreen A. (2008), “Unfolding CSR positioning through systematic
analysis of managerial perceptions: insights from a case study in the pharmaceutical industry”,
EBEN-UK Annual Conference: Corporate Social Responsibility: The Management of Ethics in
Business, 1-2 avril, University of Cambridge, Royaume-Uni.
Chumpitaz R., Paparoidamis, N.G. and V. Swaen (2008), Quality, Satisfaction, and Business
Loyalty: A Multicultural Study, paper accepted for presentation at the 2008 Cultural
Perspectives in Marketing Conference: Reassessing Multicultural Marketing Issues in a U.S.
City on the Rebound, The Academy of Marketing Science, New Orleans, USA, January 16-19.
Gond J-P., El Akremi A., Igalens J. and Swaen V. (2007), “CSR influence on employees’
behaviours, attitudes, and performance: An integrative model”, paper accepted for presentation
at the 2007 Academy of Management Meeting, August 3-8, in Philadelphia, Pennsylvania.
Gond J-P., El Akremi A., Igalens J. and Swaen V. (2007), “CSR influence on employees’
behaviours, attitudes, and performance: An integrative model”, paper accepted for presentation
to the International Association for Business and Society (IABS) Conference, May 31–June 3,
Florence, Italy.
Gond J-P., El Akremi A., Igalens J. and Swaen V. (2007), “CSR influence on employees’
behaviours, attitudes, and performance: An integrative model”, Workshop on Research
Advances in Organizational Behavior, Human Resources Management and Corporate Social
Responsibility, May 23–25, Université de Toulouse 1, IAE, Toulouse, France.
Swaen V., Maon F. and Lindgreen A. (2007), “Designing and Implementing Corporate Social
Responsibility: A Framework Grounded in Theory and Practice”, ICCA’s second International
Conference: Globalization and the good corporation, June 26-28, Vertical Campus, Baruch
College, New York.
Vanhamme J., Swaen V. and Berens G. (2007), “The “boomerang effect” of CSR promotion
campaigns during corporate crises”, paper accepted for presentation to the 2007 academy of
Marketing Science Annual Conference, May 23-26, Coral Gables, Florida, USA.
Derongé Y., Marquet-Pondeville S. and Swaen V. (2007), “The impact of external environment,
stakeholders’ pressures and environmental strategy on environmental management control
systems”, paper accepted for presentation to the 28th congress of the Association Francophone de
Comptabilité, May 23-25, IAE of Poitiers, Cerege, France.
Maon F. and Swaen V. (2007), “Packing up the ethical product: a conceptual study of the ethical
dimensions in the consumer decision making process”, paper accepted for presentation to the 36th
European Marketing Academy Conference, May, Island.
Marquet-Pondeville S., Swaen V. and De Rongé Y. (2007), “The impact of external environment,
stakeholders’ pressures and environmental strategy on environmental management control
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systems”, paper accepted for presentation to the 30th Annual Congress of the European
Accounting Association, April 24-27, Lisbon, Portugal.
Lindgreen A., Swaen V., Maon F. and Johnston W. (2006), « Corporate Citizenship and Marketing
Practices : An Empirical Study”, EABIS Annual Colloquium on Corporate Sustainability,
Strategic Management, And The Stakeholder View Of The Firm, September 11-12, DA Bocconi
School of Management, Italy.
Gond J-P., El Akremi A., Igalens J. and Swaen V. (2006), “A Corporate Social Responsibility –
Corporate Financial Performance Behavioral Model for Employees”, The International
conference on ‘Corporate Responsibility and Global Business : Implications for Corporate and
Marketing Strategy’, hosted by London Business School, July 13-14, London, UK.
Maon F. and Swaen V. (2006), “On the differential impact of CSR commitments and CSR
communication on company’s external stakeholders. The case of IKEA”, The International
conference on ‘Corporate Responsibility and Global Business : Implications for Corporate and
Marketing Strategy’, hosted by London Business School, July 13-14, London, UK.
Maon F. and Swaen V. (2006), “How do CSR commitments and communication influence external
and ubiquitous stakeholders of the company ? The case of IKEA”, 35th European Marketing
Academy Conference, May, Athenes, Greece.
Beckmann S., Bigné E., Andreu L., Chumpitaz R. and Swaen V. (2005), “An International
Comparison of Corporate Social Responsibility Perceptions”, 12th Biennial World Marketing
Congress, July 6-9, Muenster, Germany.
Andreu L., Bigné E., Chumpitaz R., Mattila A. S. and Swaen V. (2005), “Effects of Perceived Retail
Environment on the Shopping Experience? An Empirical Examination in Shopping Centres &
Traditional Retailing”, 12th Biennial World Marketing Congress, July 6-9, Muenster, Germany.
Swaen V. and Vanhamme J. (2004), “The use of corporate social responsibility arguments in
communication campaigns: Does source credibility matter?”, In Menon, G. and A. R. Rao (Eds.),
Advances in Consumer Research, Vol. XXXII, Portland, USA, October 7-10, pp. 590-591.
Bigné E., Andreu L., Chumpitaz R. and Swaen V. (2004), “La percepción de la responsabilidad
social corporativa en las decisiones de compra del consumidor: un enfoque cross-cultural”, XVI
Encuentro de Profesores Universitarios de Marketing, September 22-24, Alicante, Spain.
Swaen V. and Vanhamme J. (2004), “When “what you say” matters less than “where you say it”:
Influence of corporate social responsibility arguments and source of information on consumers’
reactions and attitudes toward the company”, 33rd European Marketing Academy Conference, CDrom, May 18-21, Murcia, Spain.
Andreu L., Beckmann S., Bigné E., Chumpitaz R. and Swaen V. (2004), “Corporate Social
Responsibility in the eye of the beholder:The case of European business students”, 33rd European
Marketing Academy Conference, CD-rom, May 18-21, Murcia, Spain.
Andreu L., Bigné E., Chumpitaz R. and Swaen V. (2004), “How the Perceived Retail Environment
Influences the Shopping Experience? An Empirical Examination in Shopping Centres &
Traditional Retailing”, 33rd European Marketing Academy Conference, CD-rom, May 18-21,
Murcia, Spain.
Swaen V. and Vanhamme J. (2003), “See How ‘Good’ We Are: The Dangers of Using Corporate
Social Activities in Communication Campaigns”, In Kahn B.E. and M. F. Luce (Eds.), Advances
in Consumer Research, Vol. XXXI, Toronto, Canada, pp. 302-303.
Swaen V. and Vanhamme J. (2003), “Do Accusations of Irresponsible Acts Hurt Companies More
When They Promote Themselves as Socially Responsible?”, Eds. G. Laurent, D. Merunka and J.
Zaichowsky, Marketing communications and consumer behavior proceedings, pp. 175-188.
Swaen V., Chumpitaz R., Bigné E. and Andreu L. (2003), “‘Being A Socially Responsible
Company’ What Does It Means for European Young Consumers? Analysis of the Impact of
Perceived Environment, Culture and Values”, 32nd European Marketing Academy Conference,
CD-rom, May 20-22, Glasgow, UK.
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Vanhamme J. and Swaen V. (2003), “Should I or should I not … tell the customers? On the
relevance of corporate social responsibility communications for companies”, 32nd European
Marketing Academy Conference, CD-rom, May 20-22, Glasgow, UK.
Swaen V. and Vanhamme J. (2003), “L'utilisation de l'argument "citoyen" dans les campagnes de
communication : analyse des risques dans la perspective d'une crise”, 19ème Congrès
International de l’Association Française du Marketing, CD-rom, May 8-11, Gammarth, Tunisia.
Chumpitaz R. and Swaen V. (2002), “Relationships Between Quality and Satisfaction in Businessto-Business: Analyses in Six European Countries”, In William J. Kehoe and John H. Lindgren Jr.
(Eds.), AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, Vol.
13, August 3-6, San Diego, USA, pp. 225-226.
Andreu L., Chumpitaz R. and Swaen V. (2002), “Consumption Emotions in Shopping Centers
versus Traditional Retailing: A Cross-Cultural Comparison between Consumers in Belgium,
France and Spain”, In E. Bigné, S. S. Hassan and J. S. Johar (Eds.), Multicultural Marketing
Conference of the Academy of Marketing Science, CD-rom, Vol. IV, June 26-29, Valencia,
Spain.
Chumpitaz R. and Swaen V. (2002), “Quality and Satisfaction in Business-to-Business: A CrossCultural Comparison Between Business Buyers’ Perceptions in Seven Countries”, in E. Bigné, S.
S. Hassan and J. S. Johar (Eds.), Multicultural Marketing Conference of the Academy of
Marketing Science, CD-rom, Vol. IV, June 26-29, Valencia, Spain.
Chumpitaz R. and Swaen V. (2002), “Service Quality and Brand Loyalty Relationships:
Investigating the Mediating Effect of Customer Satisfaction”, In M. Farhangmehr (Eds.), 31st
European Marketing Academy Conference, May 28-31, Braga, Portugal.
Chumpitaz R. and Swaen V. (2002), “La qualité comme déterminant de la satisfaction des clients
industriels. Une application au domaine de la téléphonie”, In F. Salerno and W. Ulaga (Eds.),
18ème Congrès International de l’Association Française du Marketing, CD-rom, May 23-24,
Lille, France, Vol. 2, pp. 17-42.
Swaen V. (2002), “La citoyenneté d’entreprise: une nouvelle technique au service des entreprises
pour séduire les consommateurs?”, 2ème Congrès sur les Tendances du Marketing, CD-rom,
January 25-26, Paris, France.
Cultiaux J. and Swaen V. (2001), “De la contrainte sociale au profit économique: l'argument citoyen
dans la communication interne des entreprises”, Actes du 17ème Congrès de l’Association
Francophone de Gestion des Ressources Humaines, September 13-14, Liège, Belgium, Vol. 1,
pp. 372-388.
Maignan I. and Swaen V. (2000), “Responsabilités Sociales et Bienveillance des Consommateurs :
Une Etude Comparative”, Actes du 16ème Congrès de l’Association Française du Marketing, May
19-20, Montréal, Canada, Vol. 1, pp. 667-679.
Swaen V. (2000), “Corporate Citizenship and Organizational Citizenship : What do We Know ?
Where Shall We go ?”, Academy of Marketing Science Annual Conference, May 24-27,
Montréal, Canada; abstract published in Developments in Marketing Science, Volume XXIII, p.
424.
OTHER COMMUNICATIONS
De Rongé Y., Pondeville S. and Swaen V. (2006), « L’impact de la stratégie environnementale, des
pressions des stakeholders et de l’environnement externe sur la mise en place de systèmes de
contrôle de gestion environnemental », Poster presented to the LSM research forum, Louvain-laNeuve, December 21.
Maon F. and Swaen V. (2006), “Integration and communication of corporate social responsibility
principles by IKEA: an analysis of the influence of and on external stakeholders”, paper accepted
for presentation to the 13th International Conference of the Greening of Industry Network, July 25, Cardiff, UK.
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Swaen V. and Vanhamme J. (2005), « L’utilisation des activités socialement responsables d’une
entreprise dans ses campagnes de communication », Poster presented to the IAG research forum,
Louvain-la-Neuve, December 20.
Gennart F., Kestemont M.-P., Pondeville S. and Swaen V. (2003), “From 1997 to 2001 : which
evolution in the firms’ environmental landscape?”, 11th International Conference of the
Greening of Industry Network, CD-rom, October 12-14, San Francisco, USA.
Swaen V. (2002), “Consumers’ Perceptions, Evaluations and Reactions to CSR Activities”, 10th
International Conference of the Greening of Industry Network, Corporate Social Responsibility
– Governance for Sustainability, CD-rom, June 23-26, Göteborg, Sweden.
Swaen V. (2002), “Corporate Social Responsibility: Do Managers and Consumers Have the Same
Conception of Doing Good?”, poster, 10th International Conference of the Greening of Industry
Network, Corporate Social Responsibility – Governance for Sustainability, June 23-26,
Göteborg, Sweden.
Kestemont M-P. and Swaen V. (2001), “Impacts of ISO 14000 Certification on Business
Performance”, Ninth International Conference of the Greening of Industry Network,
Sustainability at the Millennium: Globalization, Competitiveness and the Public Trust, CD-rom,
January 21-24, Bangkok, Thailand.
Kestemont M-P. and Swaen V. (1999), “Impacts of ISO 14000 certification on business
performance”, IV CEMS Academic Conference on Management in the Economic & Monetary
Union (EMU), CD-rom, March 24-26, Barcelona, Spain.
UNIVERSITY WORKING PAPERS
Maon, F. and V. Swaen (2006), « Integration and Communication of CSR Principles by IKEA. An
Analysis of the Influence of and on External Stakeholders.», Working Paper 06/14, IAG Louvain School of Management, Université catholique de Louvain, Louvain-La-Neuve,
Belgium.
Andreu L., Bigné E., Chumpitaz R. and Swaen V. (2006), “How Does the Retail Environment
Influence Shoppers’ Emotional Experience? Evidence from Two Retail Settings”, Working
Paper 06/05, IAG - Louvain School of Management, Université catholique de Louvain, LouvainLa-Neuve, Belgium.
Swaen V. and Vanhamme J. (2003), “L'utilisation de l'argument "citoyen" dans les campagnes de
communication : analyse des risques dans la perspective d'une crise”, Working Paper no 2003 –
13, LABORES, CNRS, Université Catholique de Lille, France.
Swaen V. and Vanhamme J. (2003), “L'utilisation de l'argument "citoyen" dans les campagnes de
communication : analyse des risques dans la perspective d'une crise”, Working Paper IAG 84/02,
Institut d’Administration et de Gestion, Université catholique de Louvain, Louvain-La-Neuve,
Belgium.
Chumpitaz R. and Swaen V. (2002), “La qualité comme déterminant de la satisfaction des clients en
business-to-business. Une application dans le domaine de la téléphonie”, Working Paper no 2002
– 07, LABORES, CNRS, Université Catholique de Lille, France.
Chumpitaz R. and Swaen V. (2002), “La qualité comme déterminant de la satisfaction des clients en
business-to-business. Une application dans le domaine de la téléphonie”, Working Paper IAG
40/02, Institut d’Administration et de Gestion, Université catholique de Louvain, Louvain-LaNeuve, Belgium.
Swaen V. and Maignan I. (2001), “Organizational citizenship and corporate citizenship: two
constructs, one research theme?”, Working Paper 22/01, Institut d’Administration et de Gestion,
Université catholique de Louvain, Louvain-La-Neuve, Belgium.
Cultiaux J. and Swaen V. (2001), “L'argument citoyen dans la communication interne des
entreprises”, Working Paper 19/01, Institut d’Administration et de Gestion, Université catholique
de Louvain, Louvain-La-Neuve, Belgique.
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DOCTORAL COLLOQUIUM
Swaen V. (2002), “Consumers’ perceptions, evaluations and reactions to corporate citizenship
activities”, in V. Wong (Chair), 15th EMAC Colloqium for Doctoral Students, organized by The
European Institute for Advanced Studies in Management (EIASM), The European Marketing
Academy (EMAC) and the Universidade Do Minho, May 26-28, Braga, Portugal.
Swaen V. (2001), “La citoyenneté d’entreprise et son influence sur les consommateurs”, Actes du
1er colloque doctoral de l’Association Française du Marketing, May 20-21, Deauville, France,
pp. 13-24.
POPULARIZATION PAPERS
Maon F. and Swaen V. (2006), “IKEA : « modèle à démonter » ou responsabilité sociale en mal
d’inspiration ? ”, Le Soir, October 17.
Maon F. and Swaen V. (2006), “Un consommateur de plus en plus équitable”, Revue Louvain,
Université catholique de Louvain, N°162, April, pp. 15-17.
Swaen V. (2004), “Communication citoyenne”, Chronique de La Libre, September 4.
Swaen V. (2004), “L'utilisation de l'argument ‘citoyen’ dans les campagnes de communication”,
SEE Management Files, n°18, January, piblished on the Website of Groupe One
(www.groupeone.be).
UNPUBLISHED COMMUNICATIONS / SEMINARS
SEMINARS
Swaen V. (2006), “The role of Corporate Social Responsibility in Brand Management”, Executive
MBA, November 20, Université catholique de Louvain, Louvain-la-Neuve, Belgium.
Swaen V. (2006), “The boomerang effect of CSR promotion campaigns during corporate crises : Is
defense a better strategy ?”, Research seminar, June 8, ESA, Université de Lille II, Lille, France.
Swaen V. (2006), “Analysis of consumers’ perceptions and reactions to companies’ CSR
initiatives”, Doctoral seminar, April 12, Università degli Studi di Milano – Bicocca, Milano,
Italy.
Swaen V. (2004), “Responsabilités sociales des entreprises”, seminar presented in the marketing
course of Nadine Fraselle, Ecole industrielle et commerciale de Couillet, Charleroi, Belgium.
Swaen V. (2004), “L'utilisation de l'argument "citoyen" dans les campagnes de communication.
Analyse des risques dans la perspective d'une crise”, communication presented to the FNRS
Contact Day organized by Axel Gryspeert (LASCO, Université catholique de Louvain) and
Patrice de la Broise (GERICO, Université de Lille 3), May 7, Roubaix, France.
Swaen V. and Kestemont M.-P. (2003), “Perceptions et réactions des consommateurs face aux
démonstrations de citoyenneté des entreprises”, communication presented to the Colloquium on
CSR, organised by Héraclite absl and the ESPO faculty, UCL, May 22, Louvain-la-Neuve,
Belgium.
Swaen V. and Vanhamme J. (2003), “L'utilisation de l'argument "citoyen" dans les campagnes de
communication : analyse des risques dans la perspective d'une crise”, communication presented
to the Marketing Day organized by LABORES, CNRS, May 14, Lille, France.
Swaen V. and Vanhamme J. (2003), “The Dangers of Using Corporate Social Activities in
Communication Campaigns: An Experimental Investigation”, communication presented to an
ERIM seminar, April 14, Erasmus University, Rotterdam, The Netherlands.
Swaen V. (2003), “Comment les actions 'socialement responsables' des entreprises sont-elles
perçues par les consommateurs?”, communication presented to the MiCH Seminar organized by
the Hoover chair, February 4, Louvain-la-Neuve, Belgique.
Swaen V. (2002), “ Corporate Advertising Communications: The Corporate Social Responsibility
Case”, Seminar, September 23, Erasmus University, Rotterdam, The Netherlands.
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Swaen V. (2002), “Consumers’ perceptions and reactions to Corporate Citizenship activities”,
Research seminar, June 11, Warwick Business School, University of Warwick, UK.
Cultiaux J. and Swaen V. (2000), “La citoyenneté d’entreprise : changement organisationnel ou
éthique travestie ?”, communication in the research seminar from the “Laboratoire d'Analyse des
Systèmes de Communication dans les Organisations” (LASCO), November 10, Université
catholique de Louvain, Belgium.
Swaen V. (2000), “Corporate Citizenship and Organizational Citizenship : What Do We Know ?
Where Shall We Go ?”, communication in the research seminar from the “Institut
d’Administration et de Gestion”, Louvain-la-Neuve, Belgium.
RESEARCH REPORTS
Kestemont M-P. and Swaen V. (1999), “Impacts of ISO 14000 certification on business
performance”, unpublished research report.
Contribution to the “International Business Environmental Barometer : Environmental management
in Europe and some Asian issues”, unpublished research report.
DOCTORAL THESES SUPERVISION
Since 2005, Maon, F., co-supervision with Dr. Lindgreen A. (Hull University, UK), PhD thesis:
Analyzing organizational and cultural change processes at play in the integration of Corporate
Social Responsibility principles by the company, Université catholique de Louvain, Belgium; in
progress.
Since 2007, Gentilini C., co-supervision with Dr. Chumpitaz R. (IESEG School of Management,
France), PhD thesis: How consumers integrate corporate social responsibility into their buying
decisions?, Université catholique de Louvain, Belgium; in progress.
Since 2007, De Roeck K., PhD thesis: The impact of Corporate Social Responsibility on
Organizational Identification during mergers and acquisitions, Université catholique de Louvain,
Belgium; in progress.
PARTICIPATION TO SEMINARS / COLLOQUIUM
PARTICIPATION TO TRAINING SEMINARS
Training seminar about the Structural equations modelling and the use of Lisrel and AMOS
software, January 5-9, 2004, Lille, France.
EDEN/EIASM doctoral seminar on “Consumer Behavior”, February 21-25, 2000, Brussels,
Belgium.
EDEN/EIASM doctoral seminar on “Research methods in marketing”, November 6-10, 1999,
Brussels, Belgium.
PARTICIPATION TO COLLOQUIUM
Meeting day between Marketing and Psychology, Institut d’Administration et de Gestion, Faculté de
psychologie et des sciences de l’éducation, February 28, 2002, Louvain-La-Neuve, Belgique.
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4 meeting day AFM (Association Française du Marketing) and AACC (Association des Agences
Conseils en Communication): “La fidélisation: Quoi de neuf après les points?”, January 17,
2002, Paris, France.
Colloquium entitled “Introduction à une économie citoyenne”, organised by the Fondation Louis de
Brouckère, September 14, 2001, Brussels, Belgium.
Fourth Warwick Corporate Citizenship Conference: International Perspectives on Corporate
Citizenship, July 9-10, 2001, University of Warwick, Coventry, UK.
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Plenary meeting about socially responsible consumption in European countries (“La consommation
socialement responsable dans les pays de l’Union Européenne: Mise en réseau d’organisations et
de centres de recherches impliqués”), June 15-16, 2001, organised by the Université Libre de
Bruxelles, Brussels, Belgium.
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17 French Marketing Association Conference, May 22-23, 2001, Deauville, France.
Colloquium entitled “Les défis de la Globalisation : Babel ou Pentecôte”, March 5-6, 2001,
organised by the Facultés des Sciences Economiques, Sociales et Politiques, Université
catholique de Louvain, Louvain-La-Neuve, Belgium.
Colloquium entitled: “Ethique des banques ou banque éthique. La responsabilité sociétale des
banques face à l’exclusion financière” (bank ethics and social responsibility), December 7, 2000,
Brussels, Belgium.
Triple Bottom Line Conference, November 2-3, 2000, Rotterdam, Netherlands.
LANGUAGES AND COMPUTER SKILLS
LANGUAGES
:
COMPUTER SKILLS:
- French (mother tongue)
- English (active knowledge ; 89% at the BULATS test in 2003 and
92% in 2004)
- Dutch (passive knowledge).
Windows, Word, Power Point, Excel, SPSS, Lisrel, AMOS, Atlas-TI.
WORK EXPERIENCE
Invited teacher, GUBERNA, Institut des Administrateurs
Teaching :
Marketing planning (6 hours), November 10, 2007.
Corporate social responsibility (3 hours, with Yves De Cordt), June 17, 2008.
Assistant professor, Université Catholique de Louvain (since September 2005)
Teaching:
Consumer behaviour; Seminar of strategic and operational marketing;
Reading sessions, Marketing Strategy, Corporate Social Responsibility.
Invited teacher, Facultés Universitaires Notre-Dame de la Paix, Namur (since January 2005)
Teaching:
Market research (30 hours).
Invited teacher, Ecole Supérieure des Affaires, Université de Lille II (2002-2005)
Teaching:
Service quality (10 hours).
Senior Assistant Professor, IESEG School of Management (80%) (Octobre 2004-August 2005)
Teaching:
- Markops Marketing simulation, Consumer behavior, Data analysis (3rd
year),
- Marketing research – Qualitative studies (4th year),
- Markstrat Marketing simulation, Seminar of research in marketing (5th
year).
Invited teacher, Université Catholique de Louvain (Academic Year 2004 - 2005)
Teaching:
Seminar of marketing management (20 hours).
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Invited teacher, Summer School organized by ICHEC and Michigan Tech’s Center for
International Education (June 2004)
Teaching:
Business ethics and corporate social responsibility in Europe (3 hours).
Visiting Research Fellow, Corporate Citizenship Unit, Warwick Business School, University
of Warwick, Coventry, UK (from April to June 2002)
Teaching and Research assistant, IESEG School of Management (2 days a week) (Sept. 2001 –
Sept. 2004)
Teaching :
Marketing simulation (Markops, Markstrat), Consumer behavior.
Aspirant FNRS/Bernheim, BelgianNational Research Foundation (FNRS) and Bernheim
Foundation (Oct. 2000 – Sept. 2004)
Teaching and research assistant, Université Catholique de Louvain (Sept. 1998 – Oct. 2000)
Teaching:
Introduction to marketing, consumer behavior, market research.
Student-researcher, Université Catholique de Louvain (May 1998)
Research project entitled “The quality of welcoming students in UCL”, in collaboration with V.
Devos and G. Warnotte from the Social management and organizational analysis unit, Institut
d’Administration et de Gestion.
OTHER ACADEMIC ACTIVITIES
 Reviewing of papers for GESTION 2000, EMAC, Journal of Business Ethics, Corporate
Reputation Review and Supply Chain Management.
 Membership to the Academic Concil of GUBERNA (Institut des Administrateurs).
 Membership to the « Center in Consumers, Markets and Society » (CCMS) from the Louvain
School of Management.
 Membership to the Laboratory "Globalisation, institution, subjectivation" (LAGIS) from
Université catholique de Louvain.
 Membership to the “Centre entreprise-environnement” managed by D. Tyteca and M-P.
Kestemont, Institut d’Administration et de Gestion, Université catholique de Louvain.
 Membership to the French Marketing Association (AFM), to the European Marketing Academy
(EMAC), to the Academy of Marketing Science (AMS) and to the Association for Consumer
Research (ACR).
 In 2008, FSR scholarship for a doctoral research, 2 years, researcher : François MAON.
 In 2007, ANR scholarship, 2 years, 76.000 euros (with F. Dejean, J. Igalens and A. El Akremi,
Université Toulouse I, as well as J-P. Gond, Nottingham University).
 In 2006, FSR scholarship for a doctoral research, 2 years, researcher : François MAON.
 In 2005, scholarship of $US 2,950, The Institute for the Study of Business Markets,
Pennsylvania State University, USA. (Together with professor, dr. Wesley Johnston, Georgia
State University, USA; dr. Adam Lindgreen, Eindhoven University of Technology, the
Netherlands)
MISCELLANEOUS
Driving license B.
Hobbies : sports (swimming, step), reading.
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