
organizational growth. Let’s explore the significance of the Forgetting Curve, why
trainers must pay attention to it, and how modern tools like MaxLearn are helping
organizations conquer it effectively.
What Is the Forgetting Curve?
The Forgetting Curve illustrates how quickly information is lost after initial learning if
there is no attempt to retain it. According to Ebbinghaus’ experiments, people forget up
to 70% of new information within 24 hours, and up to 90% within a week, unless the
knowledge is reviewed or reinforced.
This steep drop in retention happens because our brains are wired to discard
information that isn't repeatedly accessed or applied—essentially, a cognitive defense
against information overload.
For trainers and L&D teams, this natural decline presents a serious problem: even the
most well-designed training sessions can lose their effectiveness if employees forget
the material before applying it on the job.
Why Should Trainers Care?
Understanding the Forgetting Curve is not just academic—it has direct implications
on workplace learning and training effectiveness. Here's why every trainer should care:
● Training ROI Takes a Hit: If knowledge is forgotten quickly, the time, effort, and
money spent on training programs offer limited returns.
● Performance Gaps Persist: Employees who forget key information are less
likely to apply it in real-world scenarios, leading to mistakes, non-compliance, or
reduced productivity.
● Continuous Re-Training Wastes Resources: Without reinforcement,
organizations find themselves repeatedly investing in retraining, leading to
burnout and inefficiencies.
Ignoring the Forgetting Curve doesn’t make it go away—it simply ensures that training
programs underperform.