
implications, and how you can overcome it using innovative tools like MaxLearn’s
microlearning platform.
Understanding the Forgetting Curve
The Forgetting Curve illustrates how information is lost over time when there is no
attempt to retain it. Ebbinghaus’s experiments revealed that within 24 hours, learners
forget up to 70% of new information. Without reinforcement, memory continues to
decay, leading to poor retention, reduced performance, and ultimately, a waste of
training resources.
The curve highlights two key insights:
1. Memory decays rapidly after initial learning.
2. Reinforcement slows down and eventually flattens this decline.
This presents a clear challenge to traditional training methods that rely on one-time
learning events, such as full-day workshops or seminars. To truly change behavior and
build competency, training must go beyond event-based learning and embrace a
process of continual reinforcement.
Why the Forgetting Curve Matters for Trainers
For trainers, the Forgetting Curve is more than just a theory—it’s a lens through which
training efficacy must be evaluated. If your learners are forgetting key concepts within
days, your training is not achieving its full potential.
Here’s how the Forgetting Curve impacts your role as a trainer:
● Decreased ROI on Training: If learning fades quickly, the time, effort, and
money spent on training are undermined.
● Lower Performance: Employees who forget procedures, policies, or product
knowledge cannot perform effectively, especially in high-risk or high-impact roles.
● Compliance Risks: In regulated industries, forgotten knowledge can lead to
serious compliance failures and penalties.