10/13/2019 What are Critical Management Studies? What’s their use?
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What are Critical Management Studies? What’s
their use?
Oscar Pérez - 1-04-2013
Is being critical the same as being negative, passive or not
constructive?
What if being critical is to be useful to better understand problems, more independent thinking & to
innovate?.
In the Organizational domain, this is what Critical Management Studies (CMS) could help us with.
Originally born in the UK, they are starting to gain ground in the Management world that it is so
packed with gurus, fad & quick recipes.
More specically, CMS are a framework of studies, comprising many theoretical threads, intended to
give a more realistic and critical outlook of Management and Organizations. They very much focus
on exposing power relations, so common within organizations, but quite often a not talked about
because talking about power it is considered “politically incorrect”.
Talking about power relations means talking about dependency among organization and its
members (also among members themselves) mediated by
Ideology and interests of the organization and its members,
Identities of members
This last bit (identities) is much less spoken about (it is one of the top contributions from CMS), but
it is really a fundamental change to think about power. Power relations in the workplace frequently
materialize in the roles and identities that we all play at work. For CMS poststructuralist orientations
power constitute us all in specic ways to think, feel & behave about ourselves and others. This
The think tank of
applied social
research
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implies changing our power vision from something external to something internal (inside all of us) a
major contribution by Michel Foucault. More about that below.
A little bit more practical
CMS are usually charged of being abstract and theoretical (quite rightly), so let’s try to “land” some
important issues, using a real case: a few months ago when we organized a round table to introduce
the topic, a woman in the public sent us an email questioning its usefulness (we honestly thank for
her interest!) that we are going to summarize in order to better understand what CMS proposals are
about. Her main reasoning was:
1. General charges to “the system” are useless because of lack of accountability (whose fault? answer:
the system), and generates a discourse that leaves the subject as a victim and it is a dead end. Unless
you decide to take up arms to implement a new system (what system?) or arrange an atomic bombing
and end the current “system”, hoping that cockroaches take over overnight.
2. Until recently, workers complained of being alienated; in the 80s with the commitment boom, you
now say they feel exploited … why?, why if it happens to be voluntary & desired engagement?. Theories
are converging to the idea that if employees win, company wins. Is that what CMS nd so annoying?.
3. Finally, what do you propose?, any model, any clue, any ideas other than the absolute demonization
of work in the best tradition of biblical expulsion from paradise? Work provides a sense of contribution
to society, money, social status, personal accomplishment (though not always), learning, social
relationships … and countless blessings current unemployed could list, apart from enabling the
necessary supermarket visits.
This is an elaborated excerpt of our response:
While CMS can be used for many things (and there are many conicts within CMS, a framework far
from having a monolithic view), CMS promote alternative views of organizations that can enable
more innovative action. Using Gareth Morgan’s Images of Organization, if we can use several
metaphors to look at organizations: e.g. brains, machines, ux and transformation, as political
systems, as cultures, as psychic prisons, as system of dominations, as organisms (we could safely
agree that more views/metaphors are possible), maybe the key point is that we tend to think using
one/few metaphors ONLY. This frames our vision in specic ways, “enabling but also limiting us”
since some metaphors are rarely used: i.e. organizations as political systems, as psychic prisons, as
domination systems.
So CMS’ vision about mainstream Management is that it underplays visions linked with politics (and
ethical dilemmas) inside organizations. Mainstream Management usually is limited to nding the one
best way or best practices to manage people.. etc.. When mainstream tend to argue that WIN-WIN
between organization/workers is perfectly possible, CMS state that things tend to be a little bit
more complicated than a WIN-WIN scenario and that real organizations are packed with people
being subordinated by short term objectives (not really questioned) where human side is far from
central.
From a theoretical point of view, CMS argue that there are no neutral spaces and that any social
relationship (of course also the manager-employee relationship) needs to incorporate politics
(interests, attempts to inuence, etc. , conscious or not …) if it wants to account for real life. CMS
tries to make that explicit and visible!. Politics/Power are not necessarily bad (in fact they are
unavoidable) and we need to change our views about social relationships. We need a better
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recognition of power relations – the inuences, interests, etc. in essence the presence of politics in
Organizations. Recognizing this could mean potential new avenues for implementing sustainable
change.
More specically, within CMS, the poststructuralist view (one of the most interesting) would state
that it is not so that much about “workers exploitation”, as if there were “exploiters” and
“exploited” (bad guys, good ones); but that we all are somehow exploiters and exploited (we are all
embedded in political relations and domination). It is not about being “anti-system” or considering
capitalism as the devil. Thanks to capitalism we got rid of “patriarchal” and “feudal” relations and we
generated a spiral of innovation that produced even Smartphone!.
CMS Poststructuralist view helps us to better understand management as increasingly the
management of identities (and buying in values, aspirations, etc …nothing too dierent from
corporate culture waves that spread in the 80s; though CMS drive them to next level to frame them
in power terms).
What is wrong with buying in? What is the use of CMS?
Buying in values, aspirations (meanings, if you want) can be ne if made in an open context. It really
comes down to the available options: do I really have alternatives?. If I don’t have real/workable
alternatives, how can i distinguish true/voluntary engagement from avoiding cognitive
dissonance/protecting myself because no other options are available?. If we don’t really have
alternatives, maybe what are framed as free decisions might not be such.
CMS are not proposing a specic model (they are not practical in that sense), but a new way of look
a things. Being critical can be positve and constructive and can bring a better understanding, more
mental autonomy, innovation … (along with challenging status-quo, as all relevant changes usually
do).
Certainly CMS could be used in many ways. Some could hide behind CMS just to criticize the system
(and use it as an excuse that you cannot change anything). In our case we seek to connect
public/structural issues with the personal (individual) worries that frequently tend to appear
disconnected. More specically, we are currently using CMS to better understand work
intensication dynamics and its impact on health. We will be posting about work intensication in
the future, but basically we mean the growing trend to put, not more hours, but more eort in
those hours.
This is a six-minute video to help us understand relations between power and identities, one of the
central tenets of CMS (IN SPANISH):
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Our intention was being practical (not sure to have delivered) but for those interested, theory reigns in
many good books, just to name a few: the book that gave its name to Critical Management Studies (ed.
Alvesson & Willmott) and two more recent books with more disseminating intention: a Handbook,, for
those interested in reviewing CMS broad reaching and a much more friendly book, intended for an
introductory course in Organizational Behaviour.
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