STEP 1: Audience Building
1.) Search in Facebook Audience Insights for female rich niches.
a.) High-affinity score (no less than 30)
b.) Age: 21-54
c.) Activity > Ad clicks: Above 30%
d.) Size 100,000-200,000
2.) Save Audience respective name
3.) Graph Search “interests” and then click on pages for a huge list of ideas
4.) Site with industries for audience ideas: http://www.bls.gov/ooh/a-z-index.htm
5.) Do not choose interests with capital letters only lower case (precise interests).
6.) Blogs, websites, forums, reports are PASSIONATE.
7.) Once you have a hungry audience keep showing them new shirts
STEP 2: Finding Social Proof
1.) Search Social Networks for social proof
a.) Pinterest - 1,000+ pins
b.) Etsy - look for lots of great reviews
c.) Teespring (DO NOT COPY ONLY FOR INSPIRATION) This is very important
because you have to understand that these audiences see your competitors
shirts every day (don’t kid yourself) You really need to stand out and be
completely different. Now, it doesn’t mean you can’t rebrand a design you see
in another niche. (example: “[Industry] Because Badass Is Not An Official Job
Title”) Just make sure it hasn’t been rebranded yet.
STEP 3: Design
(Once you find a winning shirt, find more audiences to market the shirt too.)
1.) Send ideas to the designer
a.) Minimum colors (3 at most)
2.) Quality check design on finished design
a.) Revisions if needed
3.) Upload design to shirt platform
STEP 4: Uploading To Platform
1.) Keep copy simple:
Supplies Are Limited
Not Sold In Stores