Le Compte-rendu - France Urbaine

Commission développement économique,
innovation, numérique
Compte-rendu de la commission du 1er avril 2015
!
Participants*
!
"#$%&!'()**+,!-+.!/01+23.4506+78+!64*49:4+!(:!$4;+*<==+>+78!?1<7<>0@:+,!?>=*<0!+8!A<>>+.1+!
"BCD?#$?%!E4.F>+,!A<75+0**+.!1<>>:7(:8(0.+!G!A*+.><78!A<>>:7(:84!
H"BI"##!J(.07+,!60.+18.01+!6+!*(!1<>>:701(80<7,!%+0>5!I48.<=<*+!
H&BKDD?L!I(.0+2AM.05807+,!%+5=<75(N*+!C8.(8490+!7:>4.0@:+,!"99*<>4.(80<7!6:!3(O5!6P"0Q!
H?D'CK%!?*!I:58(=M(,!(6R<078!(:!>(0.+,!3<080+.5!
A"D/"%!E<)**+,!60.+18.01+!(6R<078+!6+!*(!>0550<7!=.<5=+180;+,!H.+58!I48.<=<*+!
A"#"D?C!I(.0<7,!(6R<078+!(:!>(0.+,!A*+.><782S+..(76!
A&#CL"#C2I"%LK'#T!$(;06,!1M(.94!6+!>0550<7,!"I'/S!
A&BD&#!LM0N(:*8,!"6R<078!(:!>(0.+!6+!*(!/0**+!6+!L<:.5,!AM(.94!6:!$4;+*<==+>+78!?1<7<>0@:+,!6+5!
L+1M7<*<90+5!6:!#:>4.0@:+,!6+!*(!%+1M+.1M+!+8!6+!*PK77<;(80<7!
A&DBAAK!A4*07+,!64*49:4+!9474.(*+,!K78+.1<77+1845!
$?!'?%I"T!"O>(.,!-+.!;01+2=.4506+78,!A<>>:7(:84!6P"99*<>4.(80<7!H<:.9+5!3*:5!
$&DD?L!AM.058<=M+,!1M(.94!6+!>0550<7!U!C>(.8!A08O!V!
?/%"%$!K;(7,!1<**(N<.(8+:.!(:=.W5!6+!IX!"*(07!'?CL,!3.4506+78!6P">0+75!I48.<=<*+!
S&BCC?%?L!E+(72D<:05,!I(0.+!6+!H+5(7Y<7,!3.4506+78!6+!*(!A"!6:!'.(76!H+5(7Y<7!
'B?'&B!#01<*(5,!AM(.94!6+!>0550<7,!3*(07+!A<>>:7+!
'BKAZ"%$!#(8M(*0+,!$0.+18.01+!6:!64;+*<==+>+78!41<7<>0@:+,!A*+.><78!A<>>:7(:84!
'BKDD"BI?!5(N07+,!$CK,!I+8[!
Z?%%I"##!%<N+.8,!3.4506+78!6+!*P?:.<>48.<=<*+!6+!C8.(5N<:.9!
D?!/"'B?%?C?!LM0+..O,!1M+\!6+!=.<R+8,!DO<7!
D"DB!AM.0580(7,!60.+18+:.!9474.(*,!"I'/S!
I"%AZ"#$!A<.077+,!AM(.94+!6+!>0550<7!G!*P">47(9+>+78!#:>4.0@:+,!#(78+5!I48.<=<*+!
I"%%&L!E+(72#<)*,!AM+\!6+!=.<R+8!41<7<>0+!7:>4.0@:+,!L<:*<:5+!I48.<=<*+!
I&#L?"B!$(;06,!1M+\!6+!*(!>0550<7!S.+71M!L+1M!
I&%'"$KZ#&!Z4*47(,!5+.;01+!41<7<>0+!"99*<!
#?HHBD"!A<758(71+,!A<75+0**+.!>:7010=(*+!64*49:4+!G!*P41<7<>0+!7:>4.0@:+,!/0**+!6P"79+.5!
#KA&D"C!LM0+..O,!(6R<078!(:!>(0.+,!/0**+!6+!I:*M<:5+!
3"/D"J!?>0*0+,!1<75+0**W.+,!'.(76!#(71O!
3?DD?LK?%!H+7<08,!A<75+0**+.!I:7010=(*,!L<:*<7!
3&KCC&#! #(607+,! $0.+18.01+! 6:! 64;+*<==+>+78! 7:>4.0@:+! +8! 6+! *(! ;0**+! 078+**09+78+,! I(0.0+!
6P&.*4(75,!A<>>:7(:84!6P"99*<>4.(80<7!&.*4(75!/(*!6+!D<0.+!
3&%&L!A(.<*07+,!$0.+18+:.!6+!1(N07+8!6:!>(0.+!6+!I:*M<:5+!
%K'"D! H+.8.(76,! $0.+180<7! 6:! 64;+*<==+>+78! 41<7<>0@:+,! 6+! *P+75+097+>+78! 5:=4.0+:.! +8! 6+5!
.+*(80<75!078+.7(80<7(*+5!6+!%+0>5!I48.<=<*+!
%&CCK#&L!"76.4,!=.4506+78!6:!'.(76!#(71O!
%&LL#?%!E+(7,!I(0.+!6+!I:*M<:5+!
%B$D?%!I(88M0+:,!1<75+0**+.!(:=.W5!6:!3.4506+78,!C8.(5N<:.9!I48.<=<*+!
C"%L&%!D(:.+71+,!$0.+18.01+!6:!%+0>5!H:507+55!Z:N!6+!%+0>5!I48.<=<*+!
C?AZ?%?L!/(*4.0+,!AM(.94+!6:!$4;+*<==+>+78!?1<7<>0@:+!G!L<:.5!3*:5!
C?%3!H+.8.(76,!/01+23.4506+78!6+!L<:*<:5+!I48.<=<*+!]!A<75+0**+.!$4*49:4,!/0**+!6+!L<:*<:5+!
L%"BLI"##,!A(8M+.07+,!/3!6+!*P?:.<>48.<=<*+!6+!C8.(5N<:.9!
/"BL%K#!A(8M+.07+,!$4=:84+23.4506+78+!6+!%+0>5!I48.<=<*+!
^KCC?DI"##!$060+.,!$0.+18+:.!9474.(*!(6R<078!6+!#01+!I48.<=<*+!
!

D(!1<>>0550<7!64;+*<==+>+78!41<7<>0@:+,!077<;(80<7!+8!7:>4.0@:+!6+!*P"I'/S,!5P+58!.4:70+!5<:5!
*(!=.4506+71+!6+!IIX!E+(7!%<887+.,!>(0.+!6+!I:*M<:5+,!+8!E+(72D<:05!S<:55+.+8,!>(0.+!6+!H+5(7Y<7,!
*+!-+.!(;.0*!G!3(.05X!D+5!=.4506+785!<78!5<:*0974!*P4;<*:80<7!6+!1+88+!1<>>0550<7!6<78!*+!1M(>=!5P+58!
4*(.90,!07849.(78!6(75!5<7!=4.0>W8.+!64;+*<==+>+78!41<7<>0@:+!+8!077<;(80<7!=<:.!>0+:Q!.4=<76.+!
(:Q!(88+78+5!6+5!9.(76+5!;0**+5!+8!6+!*+:.5!(99*<>4.(80<75X!
!
La*French*Tech,*état*des*lieux*et*perspectives*
!
IX!$(;06!I<78+(:,!1M+\!6+!*(!>0550<7!S.+71M!L+1M,!\(08!*+!=<078!(;+1!*+5!(6M4.+785!6+!*P"I'/S!_!48(8!
6+5! *0+:Q! 6+! *(! S.+71M! L+1M! G! 7! `! a! ><05,!! bW>+!;(9:+! 6+! *(N+**05(80<7,!*(! 9<:;+.7(71+! +8!7<:;+**+!
(9+71+!6:!7:>4.0@:+!48(0+78!G!*P<.6.+!6:!R<:.X!
!
IX! I<78+(:!+58! .+;+7:! 8<:8! 6P(N<.6! 5:.! *+5! 50Q! ><05! @:0! 5+! 5<78! 41<:*45! 6+=:05! *P(77<71+! 6+! *(!
*(N+**05(80<7!6+! 7+:\!;0**+5!(:!808.+!6+!*(!S.+71M!L+1M!=(.!I>+!"Q+**+!D+>(0.+,!5+1.48(0.+!6P?8(8!(:!
7:>4.0@:+,!+7!1<>>+7Y(78!=(.!.(==+*+.!*P+5=.08!6+!*(!S.+71M!L+1M!_!\(0.+!*+!=(.0!6+5!58(.82:=!=<:.!
1<758.:0.+!*+5!1M(>=0<75!6+!6+>(07X!D+!=.0710=+!.+=<5+!5:.!*P064+!@:+!*+5!+78.+=.05+5!6<0;+78!8.<:;+.!
*+5! 1<76080<75! 6+! *+:.! 1.<055(71+! 6(75! *+:.! 41<5O58W>+,! <c! *+5! \07(71+>+785! (:Q@:+*5! +**+5!
(11W6+.<78!*+:.!=+.>+88.<78!6+!8.<:;+.!6+5!>(.1M45!+8!(0750!6+!5+!64=*<O+.!G!*P078+.7(80<7(*X!
!
"! *P<.0907+,! :7! 1<758(8!_! def! 6+5! 58(.8:=! 5<78! +7! +7! g*+26+2S.(71+X! I(05! 0*! \(:8! (:550! ><N0*05+.! *+5!
8(*+785!+7!.490<7!+8!*P064+!6P:7!.45+(:!7(80<7(*!(!(*<.5!4>+.94!=<:.!6+;+70.!*+!1<**+180\!S.+71M!L+1MX!
$<84! 6P:7+! (>N080<7! 8.W5! \<.8+! 6+! ;050N0*084! G! *P078+.7(80<7(*,! 1+!1<**+180\! 6<08! =<:;<0.!.+76.+!*(!
>(.@:+!S.+71M!L+1M!*050N*+,!<:;+.8+!+8!(==.<=.0(N*+!=(.!8<:5!*+5!(18+:.5!6+!*P41<5O58W>+X!
!
D+!*(N+*!=.<=<5+!8.<05!6O7(>0@:+5!_!
2! fédérer*_! *(! >(.@:+! +8! *(N+*! I48.<=<*+!S.+71M! L+1M! 5<78! 6+5! =<0785! 6P(==:0! =<:.! 58.:18:.+.! *+!
.45+(:!\.(7Y(05!(;+1!6+5!7h:65!6+!.45+(:X!
2!accélérer*_!
2!1.4(80<7!=(.!*(!H3K!6P:7!\<76!6P07;+58055+>+78!i!
2! 64;+*<==+>+78! 6P(114*4.(8+:.5! =.0;45! _! =(.8(9+! +8! 07;+58055+>+78! =(.! 6+5! +78.+=.+7+:.5!
+Q=4.0>+7845X! DP064+! +58! 6P(;<0.! =*:50+:.5! <:80*5! (6(=845! 5+*<7! *+! N+5<07! 6+5! 58(.8:=!
jH3KS.(71+!S.+71M!L+1M!07;+5808!-eXeee!+:.<5!=<:.! (06+.!*+5!58(.82:=5!G!5+!*(71+.!i!=<:.!*+5!
+78.+=.05+5!+7!MO=+.!1.<055(71+!*+!N+5<07!+58!6+!=(55+.!G!*P41M+**+!6+!8.W5!9.(765!*+(6+.!=<:.!
(**+.!8.W5!;08+,!+8!6+5!07;+58055+>+78!N+(:1<:=!=*:5!0>=<.8(785,!(0750!@:P:7!5+.;01+!=.+>0:>!
5<78!<\\+.85!(:Q!+78.+=.05+5!6(75!*+:.!.+*(80<7!(;+1!*+5!H=0!A<\(1+!+81Xk!i!!
2!rayonner!_!.+*(80<75!078+.7(80<7(*+5,!*<NNO!+8!=.<><80<7!=<:.!(880.+.!*+5!58(.82:=5!48.(79W.+5!+8!*+5!
(06+.!G!5P0758(**+.!+7!S.(71+X!!
!
IX!I<78+(:!1<7\0.>+!:7+!6+:Q0W>+!54.0+!6+!*(N+**05(80<7!+7!R:07!be-d,!>l>+!50!=+:!6+!7<:;+(:Q!
5+.<78! ;(*0645! ]! m! *P<78! 64RG! 484,! +8! 5+:*+5! -e! G! 6<:[+! ;0**+5! 6+;.(0+78! l8.+! *(N+**054+5! (:! \07(*X!D+!
=.0710=+!.+58+!6+!*(N+**05+.!6+5!7h:65!6+!.45+(:X!
!
D+5!>+>N.+5!6+!*(!1<>>0550<7!<78!;0;+>+78!.4(90!(:Q!=.<=<5!6+!IX!I<78+(:X!B7+!07@:048:6+!8.W5!
=(.8(94+!(!=<.84!5:.!*(!>(70W.+!6P07849.+.!+8!6+!6<77+.!6+!*(!;050N0*084!(:Q!8+..08<0.+5!7<7!*(N+**0545,!
+8!G!1<758.:0.+!6+5!*0+75!(;+1!*+5!7h:65!+Q058(785X!I(05!=<:.!IX!I<78+(:,!*(!>48.<=<*+!S.+71M!L+1M!
7P+58!=(5!:7+!>48.<=<*+!075808:80<77+**+,!=:05@:P0*!5P(9055(08!(:!64=(.8!6P:7!.45+(:!6n+78.+=.+7+:.5,!
+8!0*!+Q058+!6+!1+!\(08!:7+!8+750<7!+78.+!*(!*<90@:+!8+..08<.0(*+!+8!*(!6O7(>0@:+!6+5!+78.+=.05+5X!
!
D+5! >+>N.+5! 6+! *(! 1<>>0550<7! <78! (880.4! *P(88+780<7! 6+! IX! I<78+(:! 5:.! 60;+.5! 4*4>+785!
=.<N*4>(80@:+5!_!
!

2!D+5!bee!eee!+:.<5!6+!*(!H3K!5+>N*+78!7Pl8.+!(:R<:.6PM:0!\*41M45!@:+!5:.!*+5!8+..08<0.+5!@:0!<78!484!
*(N+**0545,! <.! *+5! >48.<=<*+5! S.+71M! L+1M! 6<0;+78! l8.+! 6+5! =<0785! 6o(11W5! j6+5! 7h:65k! =<:.! *+5!
+78.+=.05+5!6+!8<:8!*+!8+..08<0.+X!
!
2!K*!+Q058+!6+5!=4=08+5!5:.!6+5!8+..08<0.+5!=*:5!*0>0845X!D0>08+.!*+5!>48.<=<*+5!S.+71M!L+1M!+7!7<>N.+!
\(08! =+5+.! *+! .05@:+! 6+! 648<:.7+.! *+5! \07(71+>+785! ;+.5! *+5! 5+:*5! +76.<085! *(N+**0545,! ;<0.+!6+!\(0.+!
=(.80.!*+5!58(.82:=5!;+.5!*+5!;0**+5!<c!+**+5!=+75+.<78!=<:;<0.!N474\010+.!6+!*P41<5O58W>+!1.44X!!
!
2! D(! 9+580<7! 6+5! (77<71+5! +58! 6(79+.+:5+,! =:05@:+!*+5! 8+..08<0.+5! .05@:+78! 6+!\(0.+! \(1+!G!
*P071<>=.4M+750<7! 6+5! >460(5X! K*! O! (! +7! +\\+8!6+! 7<>N.+:5+5! 1<7\:50<75! +78.+! *+5! 60\\4.+78+5!
(==+**(80<75!+8!1+.8(075!.(11<:.105!=+:;+78!l8.+!8.W5!6<>>(9+(N*+5!*<1(*+>+78!_!DP"*5(1+!48(08!(0750!
(N5+78+!6+!*(!=.+>0W.+!*(N+**05(80<7!1(.!+**+!7P(;(08!=(5!+71<.+!64=<54!6+!=.<R+8,!>(05!1+!64*(0!(!484!
078+.=.484!1<>>+!*+!.4;4*(8+:.!6P:7!>(7@:+!6+!6O7(>05>+!6+!*P41<7<>0+!*<1(*+X!
!
2! B7+! N<77+! .4=(.8080<7! 8+..08<.0(*+!+58! 0>=<.8(78+,! >(05! 0*! \(:8! 5+! 9(.6+.! 6+! =*(1+.! *+! 1:.5+:.! G!
*P41M+**+!6+!*(!.490<7,!5<7!=4.0>W8.+!48(78!8.<=!*(.9+X!
!
2!p:P+7!+5820*!58(.82:=5!@:0!7+!.+*W;+78!=(5!@:+!6:!7:>4.0@:+!q!A+.8(07+5!=+808+5!(==(.(055+78,!5:.!
6+5! 1.47+(:Q! 8.W5! \07! @:0! 7P+78.+78!6(75! *+5! 1(5+5! 6+! *(! S.+71M! L+1M!+8! @:P0*! \(:8! +71<:.(9+.!
49(*+>+78X!
!
2! "77<71+.! *(!\07!6+5! *(N+**05(80<75!+7!R:07! =<:..(08!l8.+!6<>>(9+(N*+!1(.!*+! .05@:+! +Q058+!@:+!*+5!
6O7(>0@:+5!*<1(*+5!5P+55<:\\*+78X!
!
2! S(;<.05+.! 6+5! 6O7(>0@:+5! =(.! 5+18+:.r8M4>(80@:+5! 076:58.0+**+5! =<:.! \(;<.05+.! *(! ><784+! +7!
+Q=+.805+!6+5!58(.82:=5!5=410(*054+5!5:.!*P+75+>N*+!6:!8+..08<0.+!=+.>+88.(08!6P4;08+.!*(!.+><784+!6+5!
=+808+5!+78.+=.05+5!;+.5!3(.05X!B7+!1+**:*+!6+!1<<.607(80<7r>:8:(*05(80<7!(==(.(s8!(0750!5<:M(08(N*+X!
!
Déplacement*de*l’AMGVF*chez*Google*France*
!
D(! A<>>0550<7! (! +:! *P<==<.8:7084! 6+! ;0508+.! *+! 50W9+! =(.050+7! 6+! '<<9*+! S.(71+,! +8! 6P41M(79+.!
*<79:+>+78!(;+1!#01t!D++6+.,!5<7!60.+18+:.!9474.(*X!A+!6+.70+.!(!=.45+784!*+5!07080(80;+5!=.05+5!=(.!
'<<9*+! =<:.! ;+70.! +7! 5<:80+7! (:Q! +78.+=.05+5! \.(7Y(05+5! 6(75! *+:.! 64;+*<==+>+78! 60908(*,! (:! ;:!
7<8(>>+78!6P:7+!48:6+!@:+!'<<9*+!(;(08!1<>>(764+!(:!1(N07+8!%<*(76!H+.9+.,!*(@:+**+!><78.(08!
*P07@:048:6+!+8!=(.\<05!*P(88+7805>+!6+!1+.8(07+5!+78.+=.05+5!\.(7Y(05+5X!!
!
D+5!+78.+=.05+5!\.(7Y(05+5!(==(.(055+78!+7!+\\+8!8.W5!+7!.+8(.6!=(.!.(==<.8!G!*+:.5!.0;(*+5!
+:.<=4+77+5!_! du!f! 6P+78.+!+**+5!06+780\0+78!*+!7:>4.0@:+!1<>>+!:7!(Q+!58.(8490@:+X! I(05!
5+:*+>+78!va!f!<78!\<.>(*054!:7+!58.(8490+!(6(=84+!G!*+:.5!(>N080<75,!1+!@:0!(!=<:.!1<754@:+71+!
6+5!=+.8+5!6+!>(.1M4!0>=<.8(78+5X!'<<9*+!*+5!(06+!9.(8:08+>+78,!1(.!*+5!.+8<>N4+5!=:N*0108(0.+5!5<78!
0>=<.8(78+5X!B7!=.<9.(>>+!5=410\0@:+,!07808:*4!Google!pour)les)«)pros)»,!1<75058+!(0750!G!+7;<O+.!6+!
>(70W.+!+Q=<7+780+**+!6+5!U!1<(1M+5!V!(:!5+07!6+5!3I?!\.(7Y(05+5!@:0!*+!6+>(76+78!=<:.!*+5!(06+.!G!
=.+76.+!6+5!=<5080<75!+7!*097+X!
!
B7+! ;0508+! 6+! *PK75808:8! A:*8:.+*! 6+! '<<9*+! (! =(.! (0**+:.5! 484! *P<11(50<7! 6+! \(0.+! *+! =<078! 5:.!
*P(55<10(80<7!@:P(!=.(80@:4+!'<<9*+!(;+1!6+5!>:54+5,!6+5!075808:80<75!1:*8:.+**+5!+8!6+5!(.1M0;+5!6:!
><76+! +780+.! (\07! 6P+7! M4N+.9+.! +7! *097+! *+5! 1<**+180<75,! @:0! 5<78! (0750! ;(*<.054+5! +8! .+76:+5!
(11+550N*+5!6(75!*+!><76+!+780+.!5(75!64=*(1+>+78!741+55(0.+!5:.!*+!*0+:!6P+Q=<5080<7X!
!