METHOD 1 : APPROCHE METHODOLOGIQUE DE LECTURE D

publicité
METHOD 1 : APPROCHE METHODOLOGIQUE DE LECTURE D’ UN DOCUMENT TEXTE
Tout document textuel possède une grille de lecture permettant un commentaire efficace et complet, il se compose de
deux parties majeures : 1. LA DESCRIPTION SIMPLE
2. L’INTERPRETATION DU LECTEUR
1. DESCRIPTION
This document is…………………………………..[ a newspaper article; a critic ; a novel extract ( un extrait
de roman; an advertisement (une publicité)….]
It dates from……..
It comes from……………. [origine]
The subject of the text is / It talks about ……………………
The document is divided /composed in ……….parts. On the first part, there is a …………………… on the
second part, there is a……………………, on the third part, there is a ……………………., on the fourth part,
there is a …………………….
There are ……… characters , one is……………………………., the other is………………….
There is an illustration, it represents/It shows…………………….. because………………………
The different colours are ………. because of …………………..
2. INTERPRETATION
In my opinion / To my mind/ According to me/ I think that……….. because………….
It makes me think of [ cela me fait penser à ]…………………………….because…………………….What strikes
my eyes( ce qui m’ impressionne) is……………………….. What is important to notice is…………………… As
the text says ”………………………………………”, I think that……………………..
This is why……………………. What I like…………………… What I don’t like……………………
In conclusion, this text is interesting because………………………….
METHOD 2 : APPROCHE METHODOLOGIQUE DE LECTURE D’ UN DOCUMENT PUBLICITAIRE
Tout document publicitaire de nature visuel possède une grille de lecture permettant un commentaire efficace et
complet, il se compose de deux parties majeures :
©Copyright 2010-2011 M. WALOT
1. LA DESCRIPTION SIMPLE
This document is…………………………………..( a poster/a
newspaper ad/a radio spot/ A TV spot….) It dates from…….. It comes from…………….
The document is divided /composed in ……….parts. On the first part, there is a ……………………
on the second part, there is a……………………, on the third part, there is a ……………………., on
the fourth part, there is a …………………….
The caption (légende) is…………………… The slogan is…………………………..The text is
”…………………..” In the foreground ( premier -plan), there is ………………………………. In the
background (second plan), there is …………………………….
At the top left corner , there is a ………………….. At the top right corner, there is a
………………….. At the bottom left corner, there is a ……………….. At the bottom right corner,
there is a …………………In the middle of the document, there is a ……………………
The different colours are ………. because of …………………..
2. INTERPRETATION
In my opinion / To my mind/ According to me/ I think that……….. because………….
The advert goal( le but de la publicité ) is…………………………….because…………………….What
strikes my eyes( ce qui m’ impressionne) is……………………….. What is important to notice
is…………………… As the text says ”………………………………………”, I think that……………………..
©Copyright 2010-2011 M. WALOT
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