Marketing - HEC Paris

HEC Library – Updated: October 2014
Contact: [e-mail], 01 39 67 94 78
Marketing
Bibliography of course books
ANDERSON, James C. ; NARUS, James A. Business market management : Understanding, creating
and delivering value. 3rd ed. Upper Saddle River : Pearson Education, 2008
Code: 4-62 AND
12 copies including 2 for reference only
ARIELY, Dan. Predictably irrational : the hidden forces that shape our decisions. Londres :
HarperCollins, 2008
Code: 4-62 ARI
12 copies including 2 for reference only
BADOC, Michel ; GEORGES, Patrick M. Neuromarketing in action : how to talk and sell the brain ?
Kogan Page, 2014
Code: 4-621 BAD
10 copies including 2 for reference only
Available in E-book version
BADOC, Michel ; GEORGES, Patrick M. Le neuromarketing en action : comment parler et vendre au
cerveau ? 2nd ed. Paris : Eyrolles, 2012
Code: 4-621 BAD
6 copies including 2 for reference only
BADOC, Michel. Le marketing de la start-up : Concepts, principes et méthodes du marketing
appliqués aux start-ups. Paris : Eyrolles, 2000
Code: 4-602 BAD
8 copies including 1 for reference only
BURNS, Alvin C. ; BUSH, Ronald F. Marketing research. 6th ed. Upper Saddle River : Prentice Hall,
2010
Code: 4-6 BUR
10 copies including 2 for reference only
CAPON, Noel. Capon’s marketing framework. New York : Wessex, 2009
Code: 4-6 CAP
10 copies including 2 for reference only
CHURCHILL, Gilbert A. ; IACOBUCCI, Dawn. Marketing research : methodological foundations. 10th
ed. Mason : South Western, 2010
Code: 4-60 CHU
10 copies including 2 for reference only

HEC Library – Updated: October 2014
Contact: [e-mail], 01 39 67 94 78
CRAWFORD, Merle C. ; DI BENEDETTO, Anthony C. New products management. 10th ed. Boston :
McGraw-Hill, 2011
Code: 4-6341 CRA
8 copies including 2 for reference only
DOYLE, Peter ; STERN, Philip. Marketing management and strategy. Madrid : Prentice Hall Europe,
2006
Code: 4-6 DOY
12 copies including 2 for reference only
Available in E-book version
DUSSART, Christian. Creative cost-benefits reinvention : how to reverse commoditization hell in the
age of customer capitalism. New York : Palgrave Macmillan, 2010
Code: 4-633 DUS
14 copies including 2 for reference only
FARRIS, Paul W ; BENDLE, Neil T. ; PFEIFER, Philip E. Key marketing metrics : the 50+ metrics
every manager needs to know. Harlow : Wharton school publishing, 2008
Code: 4-602 PFE
12 copies including 2 for reference only
FERRY-MACCARIO, Nicole. Droit du marketing : déjouer les pièges juridiques de la publicité et des
actions commerciales. 2nd ed. Paris : Pearson, 2008
Code: 4-6 FER
6 copies including 2 for reference only
GODIN, Seth. Permission marketing. Paris : Maxima, 2009
Code: 4-60 GOD
8 copies including 2 for reference only
KAPFERER, Jean-Noël. The new strategic brand management : creating and sustaining brand equity
long term. 5th ed. London : Kogan Page, 2012
Code: 3-43 KAP
10 copies including 2 for reference only
Available in E-book version
KAPFERER, Jean-Noël ; BASTIEN, Vincent. The luxury strategy : Break the rules of marketing to
build luxury brands. 2nd ed. London : Kogan Page, 2012
Code: 6-307 KAP
15 copies including 2 for reference only
KAPFERER, Jean-Noël. Les marques, capital de l'entreprise : Créer et développer des marques fortes.
4th ed. Paris : Editions d’Organisation, 2007
Code: 3-43 KAP
12 copies including 2 for reference only

HEC Library – Updated: October 2014
Contact: [e-mail], 01 39 67 94 78
KEEGAN, Warren J. ; GREEN, Mark C. Global marketing. 7th ed. London : Pearson, 2013
Code: 4-603 KEE
8 copies including 2 for reference only
KOTLER, Philip ; KELLER, Kevin Lane ; DUBOIS, Bernard ; MANCEAU, Delphine. Marketing
management. 14th ed. Paris : Pearson Education, 2012
Code: 4-6 KOT
13 copies including 2 for reference only
KOTLER, Philip ; KELLER, Kevin Lane. Marketing management (English version). 14th ed. Boston :
Pearson, 2011
Code: 4-6 KOT
12 copies including 2 for reference only
LEHMANN, Donald. Analysis for marketing planning. 7th ed. Paris : McGraw-Hill, 2008
Code: 4-602 LEH
12 copies including 2 for reference only
LENDREVIE, Jacques ; LEVY, Julien ; LINDON, Denis. Mercator : Tout le marketing à l’ère numérique.
11th ed. Paris : Dalloz, 2014
Code: 4-6 LEN
16 copies including 2 for reference only
Available in E-book version
LENDREVIE, Jacques ; BAYNAST, Arnaud de. Publicitor : publicité on line & off line. 8th ed. Paris :
Dunod, 2014
Code: 4-652 LEN
4 copies including 2 for reference only
SCHIFFMAN, Leon G. ; KANUK, Leslie Lazar ; WISENBLIT, Joseph. Consumer behavior. 11th ed.
Boston : Pearson, 2014
Code: 4-62 SCH
8 copies including 2 for reference only
SOLOMON, Michael R. Consumer behavior. 10t th ed. New York : Pearson, 2012
Code: 4-62 SOL
8 copies including 2 for reference only
STERN, Louis W. ; COUGHLAN, Anne T. ; ANDERSON, Erin. Marketing channels. 7th ed. Upper
Saddle River : Prentice Hall, 2006
Code: 6-402 STE
12 copies including 2 for reference only
ULRICH, Karl T. ; EPPINGER, Steven. Product design and development. 5th ed. Boston : McGraw-Hill,
2012
Code: 4-63 ULR
11 copies including 2 for reference only